18th, the streaming media giant Nai Fei shares rose nearly 5% to 367.65 U.S. dollars.
Earlier, the 70th annual Emmy Award in Los Angeles, the United States to win a total of 23 awards, hit a record, and for the first time with the cable TV service provider HBO ' tie '. In recent years, technology and media giants in the convection media market competition is becoming increasingly fierce.
In addition to the industry's boss, the giant Silicon Valley technology giants such as Amazon and Apple, as well as traditional media entertainment giants such as Disney, have been heavily laid out.
The top spot for a steady stream of flying media At the Emmy Awards ceremony, Nai Fei won the same number of awards as the longtime industry leader, HBO, and undoubtedly became the ' big winner ' of the Emmy Award. Previously, HBO17 won 112 Emmy nominations, more than HBO, to become the largest among all the participants, the end of the monopoly of the year.
It is worth mentioning that Hulu and Amazon also received a record 27 and 22 nominations, and the three major stream media leaders received 161 nominations, up nearly 30% from last year. HBO, the cable service provider, although priced high, but the brand has been known for high-quality content, through high investment to create a batch of hot episodes, such as "Brother Lian" "Game of Thrones," and so on, and to attract and retain a large number of users.
In recent years, Nai Fei has also taken the initiative to focus on the original quality content of the strategy, increasing the investment in high-quality TV series every year, according to "Fortune" magazine reported that in 2018, the cost of content creation will reach $13 billion, and also to the end of the year will be the original rate of the episode to half. According to data from the International Data and statistics agency Statista, in the two quarter of 2018, the Subscriber has exceeded 130 million, which is twice times the same period in 2015, which is the top spot in the streaming media market. While Wall Street institutions believe their users are nearing saturation, most market participants still expect it to continue to grow.
The share price of the market, which was thwarted in mid-July, reversed the trend of two years of rising prices, but has risen more than 80% per cent this year, after a two-quarter earnings hit. The growth of Nai Fei is due in part to the hitch-ride of the ' TV-media eco-change '. Over the past decade, more and more viewers have opted to become ' line-up ', cancelling their subscription to cable TV and turning to the embrace of a network streaming video service platform. A survey by PwC at the end of 2017 found that 27% of households in the United States canceled cable subscriptions, an increase of 4% over the previous year, and a growing number of ' line-pinching '.
This kind of media ecological change, helps the streaming media market cake to make bigger.
The number of cake-eating people increased This big cake of streaming media attracts a lot of Silicon Valley tech giants and old media entertainment companies to come and eat. Amazon relies on its more than 100 million prime member users to lay out video streaming, and Apple has also been making frequent efforts in video content. They are also throwing money at original content production.
According to media reports, Amazon last year invested $4.5 billion in original video content, and Apple this year claimed to produce original content for $1 billion. As a representative of the old Media entertainment company, Disney's layout on the streaming media is equally radical. Although it missed the early dividend of the streaming media, it was using an internal reorganization, a series of moves by external mergers and acquisitions to prove its ambitions in the field. In addition to its flagship streaming platform, Disney Play, which will be launched in 2019, Disney also released its sports streaming platform espn+ this year, and reached a takeover agreement for 21st Century Fox to gain a majority stake in Hulu, the leading streaming platform,
Formed a diversified positioning of the streaming media matrix, the strategic layout confirms that Disney executives have said ' master the streaming media platform, to truly grasp the fate of the company '. It is noteworthy that Disney acquired the 21st Century Fox, the key goal is to win the most growth potential of Hulu.
According to UBS, Hulu's share of the streaming media market is expected to reach 19% in 2022. In addition, cable giants such as AT&T and Comcast have also begun to seek more diversified development, and try to launch a network streaming program package to retain some users. This shows that the streaming media market will usher in more intense competition. Analysts said that the continuous investment in original content, to create a high-quality entertainment experience, can allow the platform to reduce user churn rate.
With the development of new media ecology and technological innovation such as Smart TV, the streaming media market still has a good growth prospect. However, PwC's survey points out that despite the rising volume of streaming subscriptions, the growing number of players and the increasingly competitive streaming market have made consumers ' jiabuzhu offensive '.