On September 20, 2018, the Panasonic ALPHA Alpha Washing Machine Suning Tesco National Launching Ceremony was held in Nanjing Suning Tesco Enterprise Exhibition Hall with the theme of 'To Jane Dacheng'. Previously, it was highly regarded by top industrial design and 'black technology'. Concerned about the Panasonic ALPHA Alpha washing machine finally launched the market. At the meeting, Panasonic washing machine and Suning Tesco also announced the strategic cooperation plan between the two sides, will carry out in-depth cooperation in the high-end washing machine market, the sword refers to the 'Mid-Autumn National Day Double Festival' and 'double eleven 'Two major nodes.
High-end home appliance transformation, escorting a good life
In recent years, due to factors such as the loss of demographic dividends and the continued cooling of real estate demand, the traditional kinetic energy that stimulates the rapid growth of the washing machine market has become weaker. As China's consumption upgrading trend has intensified, the consumption concept of residents has changed, the consumption pattern has escalated, and consumers have paid for washing machines. Design and quality put forward higher requirements, which provides a new development space for enterprises. In the case of slower market growth and high product saturation, structural adjustment and product upgrade have become the only way for the development of the washing machine industry.
In this regard, Liu Jianguo, general manager of Hangzhou Matsushita Household Appliances Co., Ltd. said that with the upgrading of consumption and the improvement of living standards, Chinese consumers' demand for home appliances has changed from 'functionality' to 'enjoyment type'. The price is no longer sensitive, but it is becoming more and more critical about product quality, durability, and appearance.
The growing good life of Chinese families requires a great challenge to the current washing machine design and manufacturing level, which seems to be a good opportunity for Panasonic. Panasonic and Porsche designed the ALPHA Alpha washing machine to grasp The transformation of the home appliance industry and the upgrade of consumption, to achieve a jump in the quality of life of Chinese consumers.
Top industrial design, value and strength 'Qifei'
Compared with ordinary washing machines, the biggest highlight of Panasonic ALPHA Alpha Washing Machine is the integration of advanced sports car elements, the use of genuine high-grade stainless steel cabinets, advanced laser welding technology, with a more sturdy ultra-thin plastic gold integrated roof and special high-grade aluminum machine Door frame, twist, achieve a high balance between minimalist aesthetics and superior performance; pioneering use of advanced car sunroof principle, innovative automatic pop-up 'breathing' door, the machine posture is elegant and elegant, more help to keep the cylinder dry, wash The net clothes are well cared for, and they have an excellent experience and show extraordinary taste.
While maximizing the artistic beauty of the product, Panasonic ALPHA Alpha Washing Machine also brings together the industry's leading technologies: Panasonic's professional nanoeTMX nano water ion technology, which penetrates deep into the clothing fiber to effectively remove bacteria, with a sterilization rate of 99%. Above, at the same time eliminate the smoke smell on the clothes, the hot pot taste and other stubborn odor; Panasonic Ag + light-activated silver sterilization technology, to achieve efficient sterilization under normal temperature washing conditions; industry professional bipolar mites removal technology, the mites rate is as high as 98.56% In addition, the application of intelligent technology such as APP remote intelligent control system, detergent intelligent delivery system, ECONAVI energy-saving navigation, etc., gives users a humanized human-computer interaction experience.
The two giants join hands to pay tribute to high quality life
As the largest retail channel in China, Suning Tesco has a unique advantage in online and offline. Panasonic is actively promoting the ALPHA Alfa washing machine landing, but also further strengthens the strategic cooperation with Suning Tesco in the channel field.
In this regard, Fan Zhijun, vice president of Suning Retail Group, said that Panasonic washing machines have been deeply trusted and supported by Chinese consumers. Their emphasis on quality coincides with Suning’s idea of providing quality life for consumers. The foundation of the smart retail era, Suning is the leading home appliance channel in the retail industry, with stores all over the country, with nearly 7,000 smart Internet stores, with strong supply chain and logistics advantages, with Internet of Things, big data and artificial intelligence technology. Precision marketing can provide strong support for high-end products such as Panasonic ALPHA Alpha Washing Machine.
Industry insiders pointed out that as the traditional washing machine market gradually becomes saturated, the consumption demand of washing machines is shifting from the demand for popularization to the demand for replacement. The trend of individualization and high-end is becoming more and more obvious. Breakthroughs in structural design and industrial design will be It has become an important growth point for stimulating the next round of washing machines. Panasonic washing machine injects advanced sports car factors into new products, and provides new aesthetic concepts for the artistic design of home appliances with Bauhausism, and also opened up a new idea for the development of the washing machine market.
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