September 19, in recognition of the Chinese men's basketball team in this year's outstanding performance, the Chinese men's basketball main sponsor Tcl held in Shenzhen 2018 China men's basketball celebration and TCL award ceremony activities to the high-terminal brand xess the latest products and cash way, to motivate teams to continue to break forward, and then create success.
TCL chief operating Officer Azalea, TCL Group Vice President Zhiban, TCL Group Brand Management Center General manager Zhang Xiaoguang the Chinese men's basketball Two representatives-China men's basketball training red team coach Linan, the players extracurricular together, and TCL group industry leaders and staff representatives, witness the moment of glory.
On-site guests celebrate China men's basketball Asian Games Championship
Ten years to work together to create success
In the past ten years, Tcl has been giving full support to the Chinese men's basketball team, by virtue of its dedication to the game, innovation, diversified marketing, and the promotion of the development of basketball culture, so that fans, consumers to further enjoy the passion and happiness of basketball. Azalea, chief operating officer of TCL Group, said in his speech: ' Basketball carries the Chinese national Sports Power Dream, the Chinese Basketball Association since last year's change, the innovation reform, has further promoted the development of the Chinese basket cause. Since 2009, Tcl and the Chinese men's basketball all the way together, so far ushered in the tenth year. In the future, TCL will still take the passion of basketball and indomitable spirit to empower the brand, look at the global market, to meet greater challenges and breakthroughs, while TCL will continue to focus on and support the development of China's basketball industry, increase the input of resources, the Chinese sports spirit to the world.
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Azalea, chief operating officer of Tcl Group, spoke at the celebration meeting This year, the Chinese men's basketball training red and blue Team participated in the World Cup qualifiers, Jakarta Asian Games and other important events, the emergence of a lot of excellent young players, they not only show their ability in the field, but also show the Chinese players positive, tenacious struggle spirit and style.
As the Chinese men's basketball representative attended the ceremony of the Chinese men's basketball training red team coach Li Linan in the speech special thanks to old friends Tcl Group this decade of accompany, support.
Chinese men's basketball training red team coach Linan and players extracurricular At the scene of the ceremony, TCL chief operating Officer Azalea, TCL Group Vice President Zhiban, on behalf of TCL Group to the coaching team and members of each one of the latest products of the high-terminal brand xess--living window Floating window full-time TV to encourage, and issued millions of cash prizes, Recognize the excellent performance of men's basketball team in this year's competition.
While the September 28 Tcl brand 37-year-old birthday, the Chinese men's basketball team extracurricular will also have a commemorative significance of the ' 37 ' China men's basketball shirt rebate Tcl group.
TCL Group to the coaching team and players to give Tcl's high-terminal brand Xess Latest Products
The latest products of TCL's high-terminal brand xess--living window Floating window full-view TV
TCL awarded million cash prizes to men's basketball team
TCL Group receives 37 birthday ' Chinese men's basketball team shirt
Live fan interaction received TCL fixed plate signature Golden Ball
Sports marketing strategy re-upgrade, the global layout of people's attention All along, Tcl regarded sports marketing as an important brand marketing assets, not only to help China's sports development, but also in June this year to lead the international basket, to become 2019 FIBA Basketball World Cup global partner, FIBA Basketball World Cup Asian qualifiers main sponsors and 2018 FIBA women's World Cup global partners
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tcl& Global Partnership Signing ceremony The 2019 FIBA Basketball World Cup, which will be held in China, is the second time after the reform of the International basketball Championship and the largest one in the history of the league, and it is the most influential and commercial international event in China currently hosted in addition to the Beijing Olympic Games.
As a global partner of the International Basket Union, TCL will once again carry the banner of the Great Power brand, and join hands with the international basket joint to promote the landing and rooting of basketball culture.
TCL Brand Strong ground 16 countries in Asia From Chinese basketball to international basket, TCL sports marketing strategy continues to upgrade, to the global consumers to release the brand culture and value, to provide marketing opportunities for national markets, and further promote the brand globalization process. Although the celebration will be short-lived, Tcl's support for the Chinese basketball team is long-term.
Tcl in the future will continue to play a major power brand advantage, to enable basketball marketing, so that this represents the Chinese spirit of the sports card in the world to play a greater role in the realization of sports and Chinese enterprises to win cooperation.
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