Meizu’s life in recent years can be difficult. On the one hand, the insiders of the company frequently mobilized, and the conflicts among employees frequently occurred. On the other hand, Meizu’s performance in the domestic mobile phone market is getting lower and lower, and even has fallen out of TOP10. The Meizu urgency of internal and external troubles is urgent. Need 'Savior' to help. In April this year, Meizu released the 15th anniversary mobile phone - Meizu 15 series mobile phone, but unfortunately, its appearance did not help Meizu reverse the trend. Attentive netizens summed up Meizu 15 The reasons for the failure, mainly include non-comprehensive screen, Snapdragon 660 chip, high price, etc., summed up in one sentence is that Meizu 15 has no cost performance, did not keep up with the mainstream.
After the return of Huang Zhang, especially concerned about the views of users, because he knows that if Meizu fails again, it may have to part with the mainstream mobile phone market. Therefore, he often interacts with the charm friends in the forum to understand everyone's mobile phone for Meizu. The demand and opinions. In August of this year, the Meizu 16 of the big test knife was released. Unlike the past, it has all the expectations of the charm friends - Meizu 16 uses a 16:9 non-bangs full screen, equipped with the most powerful骁龙 845 chip, and equipped with 8GB of large memory and screen fingerprint function. The most important thing is that Meizu 16 which sells for 1 yuan cheaper than Xiaomi 8 highlights the superior cost performance. It is the difference of 1 yuan, open The Meizu's 'cost-effective' road.
On September 19, Meizu released three new mobile phones at the press conference. They are Meizu 16X, Meizu V8 and Meizu X8. Among them, Meizu 16X has many highlights. First, it uses metal body and symmetrical design, and joins The four-layer optical coating process gives the metal back a glass-like texture. Secondly, the Meizu 16X and Meizu 16 are the same, equipped with a 6-inch non-bangs full screen, with a screen ratio of 90.62%, and also added the screen fingerprint function. The fastest recognition speed reaches 0.25 seconds. Finally, the core performance, Meizu 16X equipped with Qualcomm Xiaolong 710 processor, the whole standard comes with 6GB storage, support 24W fast charge, the price is 2098 yuan.
Meizu V8 is the second product that Meizu brought at this conference. It is also the sincerity of Huang Zhang personally involved in polishing. It comes with a redefinition of the hundred yuan machine. Meizu V8 uses 5.7 inches. 18:9 full screen, the design of the four R angles makes the fuselage full of rounded feeling, the narrow border makes the Meizu V8 feel no cumbersome. The design is the most famous place of Meizu V8, although positioning the hundred yuan market, But there is no slight feeling of cheapness, this is also the unique place of Meizu V8. Configuration, the standard version is equipped with MediaTek MT6739 chip, equipped with 3GB+32GB memory combination, priced at 799 yuan. High version with Unicom P22 chip, memory combination is 4GB +64GB, priced at 1099 yuan.
Meizu X8 is the first model of Meizu X series, and it is also the first Meizu mobile phone designed with Liu Haiping. It should be noted that its bangs are special, Meizu spent 2 million dollars to customize. In addition, Meizu X8 also adopted The same COF packaging process as the iPhone XR, the bangs arc is soft and smooth. The front is a 6.2-inch large screen with a screen ratio of 89.6%. In terms of hardware, the Meizu X8 is equipped with a Qualcomm 710 chip with a 4GB/6GB memory version. , Meizu X8 front 20 million pixels, rear 1200W + 500W dual camera, Sony IMX362, ƒ / 1.9 oversized aperture. For sale, Meizu X8 starting price of 1598 yuan, is currently the cheapest Snapdragon 710 model, 10 Officially on sale on the 15th of the month.
In general, Meizu is bound to win this time, it is necessary to compete with Xiaomi in the cost performance. Meizu 16X benchmarking millet 8SE, although Meizu 16X is expensive 100, but it has a higher value design, And the screen fingerprint function, non-Liu Haiping design and other things that Xiaomi 8SE does not have. Meizu V8 is the best red rice phone sold by Xiaomi. In hardware configuration, the advantage of Meizu V8 may not be obvious, but it The design is red rice, and even all the hundred yuan machine is missing, which will make it stand out.
Finally, the Meizu X8 mobile phone, its appearance is actually a bit surprising, because Huang Zhang once said that Liu Haiping design is very ugly, everyone thinks that Meizu will not launch Liu Haiping mobile phone. Although Meizu X8's Liu Haiping may cause some users to vomit However, in the face of outstanding cost performance, that is not a problem. Now that Meizu’s gauntlet has arrived, how should Xiaomi respond? Let us wait and see.
