The 'CHINA HOUSE VISION Explorer - Future Life Exhibition', sponsored by the Japanese Design Center, Mr. Hara, and the GWC Great Wall Association, will hold a grand opening ceremony on September 21st at the South Square of the Beijing National Stadium (Bird's Nest). The exhibition brought together 10 major brand manufacturers from home appliances, home improvement, smart home, automotive, energy and other 10 world-renowned architects and designers. The aim is to use the ideal 'future home' as the starting point. Link industry, integrate innovation, and jointly explore the possible face of China's living in the next 10 years. Among them, TCL will join hands with the Crossboundaries team in this exhibition, from the time, space, aesthetics, family scenes and integration to the design concept of Oriental Zen. Departing to create the 8th Hall 'Your Home' will break the stereotype of people's traditional cognition about the single direction of TV and home environment, fixed mode, fixed content and so on.
The 'Protagonist' XESS floating window full scene TV in Hall 8 was officially released on August 16th. It is based on stereo aesthetics, decorative aesthetics, new styling aesthetics, and oriental aesthetics to bring a breakthrough aesthetic experience. At the same time XESS floats The full window TV is a large-screen smart speaker that is online 24 hours a day. It is also the core entrance of the smart home of AI+IoT. It brings future smart home experience through multi-dimensional interactions such as far-field voice, face recognition and gesture control. Avant-garde design, scene application, art content, time management, leading technology and other aspects to provide users with comprehensive solutions, not only the break of the existing TV, but also a guide to the future direction.
Based on this TCL's choice to work with Crossboundaries Architects to create a sample of 'Future Home'. The team, as its name suggests, is not only involved in a wide range of business areas, but also in the cognitive level of thinking, always pursuing 'cross-border' and continuity. Partner Dong Wei and Binke Lenhardt graduated from the Pratt Institute of Art in New York. Since the creation of Crossboundaries in international partnership in 2005, the firm has won several domestic and international awards. When the work, Crossboundaries chose an intent 'white' that seemed to be far away from the TV. Dong Wei said that white gives the greatest imagination, can have unlimited extension, can contain many possibilities, only the more inclusive Allowing each personality to develop better. And this concept is also in line with TCL's message that 'television products can be everything, not just TV'.
The design of 'TCL and Crossboundaries is summarized in one sentence. It is the home of TV. Try to think about how to actively declare the existence of TV to the space. ' Just like the Japanese contemporary generation of graphic design masters, the chief curator/art director of this exhibition. As he said, in his view, new technological developments have had a profound impact on our residential life. Especially like home appliances, it may further change shape with the advancement of science and technology, thus making a major change to the future home environment. Through the cooperation of leading companies such as TCL and well-known teams, the exhibition will bring us an exhibition with the epoch-making significance of 'changing weight'. On September 21, TCL & Crossboundaries jointly built Hall 8, Stay tuned!
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