In the TV industry, the market performance of Sony TV is different from other TV brands. Although the technology update in the TV industry is weak, the willingness to update users is weak, Internet TV has experienced a major reshuffle in the industry, and domestic brands have implemented the policy of small profits but quick turnover. And Sony is screaming and calling every year.
Also on September 13th, I was fortunate to experience Sony's latest paintings, the Gemini A9F and Z9F, at the Sony headquarters in Tokyo, Japan. Compared with the lack of Apple's release of a new iPhone on the same day, Sony is leapfrogging on the road of self-subversion. A big step.
Sony painted TV, improved image quality
Whether it is Sony's first OLED A1 or the 16-year-old LCD-enhanced Z9D, it has been in the field of professional media for a long time. In the past two years, every time I watched Sony's new TV, I launched a sigh. At the same time, the author will think about how the next generation of Sony TV will be upgraded. The newly released painting TV in summer will once again dispel the author's doubts.
From Trinitron, Guixiang Image Engine, Early BRAVIA Red, Terry Phantom, Sharp Light Control to 4K Era's Xun Rui Image Processing Engine, these well-known technical terms of Sony TV for the past ten years have always been competing Dreams follow the trend of the object. Sony has been constantly innovating in the field of image quality technology. At this year's CES, the author experienced the strength of the X1 flagship image processing chip. This series of paintings all use X1 flagship processing chip to achieve about two. With the improved image quality, this chip can maximize the image quality of OLED and LCD panels: Sony OLED flagship TV A9F, also equipped with a new display driver system pixel-level contrast enhancement technology, compared to the A1 The contrast of image quality, color saturation and brightness are once again improved. Experience Sony's current top OLED monitor-level display BVM-X300 compared with 65A9F, this 1 inch sells 10,000 (30-inch BVM-X300 almost sells 300,000 soft sister coins), you can see from the screen shot, the screen reduction ability of the two is very close.
Based on Sony's experience in technology accumulation and R&D in professional cameras and monitors, Sony is deeply aware that the well-developed signal processing technology can bring intuitive improvements to image quality. The X1 Ultimate image processing chip can intelligently detect and analyze images. At the same time, Sony also added a wide-angle perspective to the new LCD TV Z9F. The two technologies are bright and dynamic. The former achieves the same bright contrast in a wide viewing angle, while the latter enhances the visual clarity for high dynamic images. More realistic and vivid images.
The painting series also supports the industry-leading CalMAN (for BRAVIA exclusive), which is the display calibration software produced by Portrait Display. It is widely used in broadcasting, production, post-production and other professional fields. It not only ensures that every Sony BRAVIA TV is the factory. Good picture quality performance, but also solve the problem of degraded picture quality after long-term use of TV.
Screen sound field technology upgrades 3.2 channels for better presence
The screen sound field technology adopted on OLED A1 last year is a must, which can provide a better sense of presence. Obviously Sony's audio engineers are still not satisfied, and the screen sound field is upgraded to the flagship version on the latest painting series OLED A9F. 3.2 channels, the output power is almost doubled. The new center speaker and the left and right side subwoofers have obvious advantages compared to the first-generation screen sound field. The center speaker provides a fuller sound experience. Compared with the soundbar and the traditional home theater center, the A9F's center unit is designed to be behind the center of the screen, and the sound is coming to the surface to realize the so-called sound and picture integration. The sound is clearly pointing from the bottom of the screen.
At the same time, each sound driver also features a new shape and metal base, which can greatly improve the sound quality of the TV. The large double bass system can provide a rich, full and low-end sound experience. In addition, the TV can also be used as a center speaker in the home theater. There is a speaker connection port on the back to connect the AV amplifier. For users with visual cleanliness and minimalist style, it is an exciting choice to place an extra center.
Continue to inherit the minimalist design concept
The physical characteristics of OLEDs give Sony more room to play on OLED TVs. Compared to the Z9F, which looks more like a TV, Sony has adopted the design concept of Slice of living since A1, following less is more 'less is more' The design philosophy, through the use of structured lines, without too many complicated modifications, the clean appearance can be integrated with the home environment. Therefore, the A9F retains the overall visual sense of the A1 front, mainly in the back due to the sound unit Added and refactored. Z9F also continues the concept of Sony's minimalism, and adopts a classic cable management solution, which can subtly hide redundant cables in the empty slots of the TV base, compared to Z9D. The Z9F looks lighter and slimmer, and the screen ratio is also improved. The visual presence of the rear frame of the TV is further reduced.
Written at the end
This summer, Sony's latest series of paintings and TV series basically condensed Sony's research and development essence in recent years, and also lowered the official guidance price compared with the previous one. It is not only the improvement of sound quality, but also the actual operation experience and smoothness. Not a small surprise. In short, you deserve it.
