On September 19, the northeast corner of Chengbei Road and Xingbang Road in Jiading Industrial Zone, Shanghai, a construction land with a total land area of 82 acres broke ground. It is understood that this is Gome Retail (hereinafter referred to as 'Gome') No. 'Project officially started construction. Shanghai Jiading District Leader, Jiading Industrial Zone and other related departments, Gome Fangfang CFO Fang Wei, Gome Anxun Logistics President Zhang Wei attended the groundbreaking ceremony.
The leaders of Shanghai Jiading Industrial Zone Management Committee delivered a speech at the groundbreaking ceremony. He said that in recent years, Jiading Industrial Zone has accelerated the development of advanced manufacturing industry and increased the support of modern service industry, especially the modern service industry focusing on e-commerce industry. Jiading Industrial Zone will uphold the principle of mutual benefit and common development, and will continue to provide strong support for Gome's 'Asia Pacific One' project, and Gome will also open a new chapter in its development history in Jiading Industrial Zone.
Gome 'Asia Pacific One' project settled in Jiading District, Shanghai
According to Fangmei Retail CFO Fang Wei, after the completion and operation of the 'Asia Pacific One' project, it will serve as the Gome E-Commerce Headquarters, carrying the operation center, product procurement center, inventory sharing center, logistics center and after-sales service center. Quality service upgrades provide strong protection and will accelerate the strategic transformation of Gome's 'home·life' strategy.
Effectively solve the pain points of users, Gome continues to improve the business map
It is reported that the Gome 'Asia Pacific One' project land was delisted on April 23, 2018, with a total construction area of about 60,000 square meters, including two double-storey modern warehouses, an industrial plant and a 6-story office. floor.
Gome's CFO Fang Wei said that as a factor of modern production and circulation, e-commerce makes 'everything can be purchased online', and logistics makes 'the department store is going to the beginning of the day'. The development of the two is like a life community, this life and the other. 'Asia Pacific One' As the country's e-commerce headquarters, it has strong operational capabilities and warehousing and logistics capabilities, integrating technology, modernization, standardization and high efficiency, and echoes the north-south e-commerce operation center of Gome.
It is understood that the Gome Northwest E-Commerce Operation Center was opened in 2015 and is located in Xi'an International Port Area. It enjoys a good cross-border e-commerce platform policy and a booming modern logistics service environment. At the same time, Gome will also settle the financial situation in the Northwest. Features are also included in the center to improve IT support throughout the Northwest.
Gome's 'Asia Pacific One' project covers an area of 82 acres and covers five provinces, cities and regions in East China.
According to Fang Wei, under the general trend of consumption upgrading, Gome actively adjusted the channel layout, developed various forms of virtual stores and businesses, shared Gome's supply chain and services, shared members, commodities and transaction data, forming a new situation. Share the power of retail channels, accelerate the creation of Internet retail models. In the first and second-tier cities, focus on large-scale new scenes integrated stores, create a 'home and life' experience, while continuing to explore the opening of different types of new stores; in the third to sixth-tier cities, Living in the consumption upgrade window, extending the county store network, forming a three-dimensional sales for consumers, attaching importance to pre-sales professional guidance and logistics after-sales cycle. Therefore, the development and improvement of logistics base has become a key project.
Gome currently has a storage area of 3 million square meters. In order to complete the sinking of the channel and extend the layout of the county network, it is accelerating the construction of the logistics and warehousing system. The start of the 'Asia Pacific One' project is precisely the goal of Gome to solve the pain points of users and create a number of logistics. And after-sales 'VIP service package' combination products, strengthen logistics, after-sales, customer service, the overall management of Gome's butler business, and constantly improve the strategic footprint of Gome's business. In addition, Gome will continue to build large-scale logistics in Shenyang, Ningbo, Tianjin and other places. Base, the future planned new warehouse area of 2 million square meters.
Inciting technology fulcrums, Gome continues to improve logistics service capabilities
In the context of consumption upgrades, consumer demand for logistics and distribution has begun to be calculated in minutes. For this reason, major retail platforms are investing heavily in building their own logistics systems, and in the intelligentization of warehousing logistics, The scientific and technological aspects continue to exert strength, and AGV robot warehouse has become one of the representatives of advanced technology.
In mid-August, Gome announced the opening of the AGV robotic warehouse in Guangzhou and Tianjin. More than 100 intelligent robots have selected tens of thousands of commodity stocks in a 3,000-square-meter site. The data shows that the robot picking of AGV robotic silos The average efficiency is 360 pieces/hour, the picking accuracy rate is 99.99%, and the picking efficiency is less than 6 minutes from the receipt of the order to the picking and delivery. The average picking efficiency is nearly 270% higher than the manual increase, and the overall cost is reduced by about 35%. It is reported that Gome's UAV project will also test flight before the 'Double Eleven'.
Gome’s CFO Fang Wei said that Gome’s “Asia Pacific One” will become the operational center of Gome’s East China logistics system.
With the support of technology, the 'Asia Pacific One' project will also assume the role of logistics center in East China, improve logistics efficiency in East China, reduce operating costs, improve the offline distribution system, and further accelerate the sinking of channels. It is understood that 'Asia Pacific One No. 'The service scope of the project will cover five provinces, cities and regions in East China. The daily processing package can reach more than 50,000 pieces. Each order can be delivered within 30 minutes at the earliest, and the distribution and installation work can be completed within 48 hours.
Make full use of force, let service become the reason for users to choose Gome
At the second half of Gome's retail work conference in 2018, Wang Junzhou, the president of Gome Retail, first proposed 'making the service a reason for users to choose Gome'. The core emphasizes the creation of a phenomenal service product with word of mouth from the aspects of service efficiency and service quality. That is to create the most well-known logistics services, continue to build a free logistics system, expand the core competence of logistics services, create the most well-known Gome butler service, unify standardization services, and provide the general platform for Gome management, equipped with Anxun Logistics, Hengyuan after-sales , customer service and other business segments, open service platform, distribution and installation, post-service and customer service system, thereby improving the synergy of each service system, providing users with the full life cycle of goods.
This year, Gome has successively launched the first payment, the genuine commitment, the purchase of expensive, the late compensation, the dissatisfaction, the whole process visual, one-stop service, the first question responsibility system, the grateful spit, the change into the gold and other special service initiatives All aspects of the problem encountered by users in shopping. During the 618 period, in the face of the surge in national logistics demand, and launched the 'Gome 618 flash flashing' special service, providing air conditioning 24 hours flash flash ', 'color TV to send one free installation', 'ice wash on-demand distribution' within the three major initiatives to solve user installation, distribution problems. Visible, Gome in the after-service market, is its own Anxun logistics, Hengyuan Based on the two potentials of after-sales, we will build our own product logic with different demand scenarios such as promotion festivals, specific products, and usage habits.
Gome also launched a user-centered 'sail project' this year. Through the distribution technology of the Taiwanese platform, it integrates the data of various industrial companies, effectively supports the normal operation of the Gome butler, and promotes the installation, maintenance and repair of home appliances. Smart home automation, intelligent customer service and other lifecycle services. In the realization of after-sales service digitalization and information management, it also realizes the whole process visualization of after-sales service including order delivery, merchandise distribution, installation progress, and scheduled maintenance service. .
Continuous improvement of service quality has also enabled Gome to achieve outstanding results. According to Gome's first-half financial report in 2018, it achieved a year-on-year increase of 125% in GMO, and the average monthly order volume increased by 287% compared with the same period of last year. Let the service become one of its profit growth points.
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