On September 11, 2018, Kobold VB, the world's first vacuum cleaner of the Volcker Group's vacuum cleaner brand, was officially launched in China. It opened the era of a new generation of home health cleaning system with cutting-edge technology from Germany. Kobold VB followed Cobb's consistent deep cleaning performance, as well as dust filter design to avoid pollution emissions, has a strong 80-minute endurance. We are fortunate to have Mr. Chasheng, General Manager of Volk China, to reveal the cutting-edge technology of Koblod VB. And share the development of Cooper in China for us.
Why did you choose to hold a Kobold VB wireless vacuum cleaner in Wuzhen this time?
A: The company is a brand with German descent. We hope to bring the high-end quality of Germany to Chinese consumers, and hope that it can penetrate the hearts of Chinese consumers. Wuzhen is a well-known water town in China. It is beautiful and full of Jiangnan characteristics, and now it is built into a paradise that combines modern and classical. Coca-Cola hopes to create a home-like atmosphere for everyone, and bring you a new Kobold VB vacuum cleaner. Opening a wonderful journey for everyone, but also showing the feeling of blending China with the world culture.
What are the characteristics of the Kobold VB wireless vacuum cleaner?
A: First of all, Kobold VB is the first wireless product of Volkco Co., which fills the gap in the wireless products of Coca-Cola's entire cleaning system. It not only has a delicate shape, but also has a very strong endurance. The battery can last up to 80 minutes. According to our survey of Chinese families, the average family size of a large city is about 150 square meters. The life of Kobold VB can fully meet our daily cleaning needs. Not only that, Kobold VB uses a replaceable battery to double the endurance. Secondly, the product is upgraded to wireless without sacrificing the high quality of Coco. Kobold VB continues the Coca-Cola product. Efficient cleaning ability, whether it is facing hard ground, carpet, or a variety of fabric surfaces have a deep cleaning effect. Third, Kobold VB will not cause secondary pollution. VB series uses the Volkswagen Cobo rateTM The dust filter bag technology, like all previous rate TM dust bags, ensures exhaust safety, avoids secondary pollution, and protects home hygiene and family health.
What do you think is the biggest selling point of the VB series in the Chinese market?
A: According to the results of the IPSOS research company's 2018 survey, Chinese households are more concerned about whether their homes are cleaner than European households. Nearly half of Chinese respondents think that cleaning is very important, which makes them spend a lot of time and energy. In the work of household cleaning. With the continuous upgrading of the consumption structure, the 80s and 90s became the backbone of the consumer group. Among them, the young hot mom has become the core consumer group of Coco. For them, 'When Mom, you must also insist that the value of the skin cannot be reduced, and the quality of life cannot be reduced.” Kobold VB's unconstrained free experience can satisfy their needs in many scenarios, whether it is high air conditioning, dust in the corner, carpet. The fines in the paper can be easily handled. The wireless is lighter, the battery life is longer, the suction is stronger, the cleaning is more efficient, the German quality is more secure, and the hot mom can easily cope with various household cleaning problems, have more time and energy, take care of Life, work, multiple aspects of the family.
Vacuum cleaners are already very common in the market, what innovations will follow?
A: First of all, in the era of our ancestors' fathers, Chinese families generally used brooms to clean, and vacuum cleaners have a history of more than 100 years in Europe and the United States. Vacuum cleaners are still a relatively small household appliance when they first entered the country. With the development of China's reform and opening up economy, more and more people are paying attention to the family health environment. Vacuum cleaners have now become a mass product.
Secondly, in the past, Chinese people used to use low-end low-priced products, but nowadays consumption upgrades, electrical products have shifted from low-end to high-end. Third, from the product point of view, the past vacuum cleaners have a large footprint, now turned into erect The fourth, the vacuum cleaners began to develop wirelessly. Due to the increasing number of homes and the limitations of wired products, household products are developing towards wireless. The most important point is Consumers' attention to secondary air pollution has increased in recent years, especially in families with babies, and vacuum cleaners have paid more attention to the prevention of secondary pollution.
Although Kobold VB is a very compact vacuum cleaner, its own characteristics are in line with the development trend of wireless vacuum cleaners on the market.
In the future, we will also cater to the trend of intelligence, and constantly develop and innovate products that meet market needs.
The Kobold VB wireless vacuum cleaner was released in Germany and China at the same time. What is the current development of the brand in China?
A: Currently Kobold VB is released in Germany and China at the same time, but we believe that it has a higher probability of success in the Chinese market. Cooper has been in Germany for more than 100 years, and the Germans have become accustomed to its classic cable products. Wireless vacuum cleaners are more popular in the Asian market. Our products already have a group of very loyal consumers in China. They are not only used by themselves, but also recommended to their relatives and friends, and even become their family must-have home. Products. Compared to simply selling products, Volvic Coco is more focused on the promotion of family lifestyles, in order to further expand the market of Cobb in China.
How does Coca-Cao mainly develop sales in China? We know that in addition to being sold in Tmall, Coco also has an experience store. Please share with us what unique business models Coke has.
A: At the beginning of its entry into China, Cooper continued its consultative sales approach in Germany. Every consumer has an exclusive consultant who makes an appointment with the consumer to demonstrate the color of the Copo vacuum cleaner for consumption. Convenience brought by this. This is a very successful sales method. Consumers can use the one-hour or longer demonstration provided by Cooper consultants to gain trust in the consultants and have a deep understanding of the products. The important thing is that the consultant can bring better and more intimate after-sales service to the consumers. As long as the consumers encounter problems in the process of purchasing and using the Vivic Coke products, they can contact the coke that provides services for them. Consultant for consultation.
The main force of consumption today has gradually shifted to young people. Compared with offline sales, such consumers prefer online consumption. We have also launched online sales channels, including Tmall, Jingdong and Fuweike. Official website. We hope to be customer-centric and provide them with convenient purchasing channels. But at present, our high-end consumers are more inclined to communicate directly with consultants, so we will pay more attention to the offline demonstration mode.
Many European and American brands will be unacceptable when they enter China. What challenges does Cooper encounter in the Chinese market? How is it handled?
A: In fact, many foreign brands, especially German brands, are mostly technology-oriented. They think that the products that domestic people think are easy to use in the Chinese market will certainly be sought after. But in fact, there are differences in consumer habits among countries. For example, Europeans and Americans are tall and tall, and the size of family housing is larger than that of China. Their demand for cleaning is bound to differ from that of Chinese.
Foreign brands will definitely encounter many challenges when they first enter China. How does Navevik respond?
First, we are always aware of the needs of consumers and adjust them in time. Our consultants can directly understand the exact needs of consumers. For example, some consumers will ask whether the length of the power cord can be changed, the weight can be lighter, and the sound is somewhat Too much feedback, we can make adjustments to the product in time.
Secondly, the Volkke Group has already owned its own manufacturing plant in Shanghai ten years ago. We have a very mature R&D team and can carry out 24 hours of research and development with the R&D team in Germany and the United States. The research and development and testing of each team will be promptly fed back to the head office in order to cope with the ever-changing market changes.
At present, there are many domestic and foreign vacuum cleaner brands in China. Many domestic brands have won the favor of many consumers with high cost performance. What is the core competitiveness of Cooper in the face of fierce competition in the Chinese market?
A: First of all, we are very happy to see the Chinese market booming today. From a brand perspective, our brand used to be weak in media promotion, but now our consumers are getting younger and younger, they are more concerned about online communication. Therefore, in the future, we will strengthen the propaganda on the new media, so that everyone can truly understand the convenience that Cooper can bring to the lives of users, and convey the concept of healthy living advocated by Kebao.
Secondly, from the product level analysis, we believe that Cobb's products are at the forefront of the industry. Of course, many foreign and domestic brands are constantly improving the design and performance of their products. For us, there are stronger competitors in the market. The new technical design is worth learning and learning, which will promote the development of Cobb and even the whole industry.
Can you simply share with us the development strategy of KBA in China?
A: We value the Chinese market very much. We all know that the vacuum cleaner market in China is currently very saturated, but we believe that high-quality products like Coco still have competitiveness. Many R&D teams of Cooper have always been committed to research and development. Good, more in line with the modern life of the product, add fresh blood to the brand.
Secondly, in the future, we will also transform into intelligence, and start to bring more convenient experience to consumers in the interaction and intelligence of products.
Third, we will also focus on brand promotion, to convey the advantages of products and the attitudes advocated by the brand to more consumers.
YORK New Media Coolest Technology News
Scan code wins big prize
comment
* User statements are not the standing position, this site does not recommend any online store, dealer, beware of being deceived!
