On September 13th, members of Haier Air Conditioning Joint Sharing Appliance Ecology Alliance jointly released the first shared air conditioning standard in the Internet of Things era in Shanghai.
With the development of Internet of Things technology, the sharing economy has become a hot spot. For the air-conditioning industry, although the sharing market is still in the blue ocean, the lack of industry standards and insufficient product experience have made the shared air-conditioning market tepid. On the 13th, Haier Air-Conditioning and Sharing Household Appliances Ecological Alliance members jointly released the first shared air-conditioning standard in the Internet of Things era in Shanghai. It aims to effectively regulate the market development of shared air conditioners such as air conditioners and purifiers, and ensure the use of air conditioners by users. Experience. It is worth noting that Haier shared air-conditioning has also upgraded the shared home appliance ecological alliance, building a variety of scenes from colleges and universities, homes, board houses and so on.
Haier shared air conditioning stationed at Shanghai University of Technology
Shared air conditioning standards to optimize user experience
It is reported that the shared air conditioning standard issued by Haier Air Conditioning Co., Ltd. based on the overall technical requirements of the shared air system of the Internet of Things, is mainly applicable to the design, R&D, production and operation processes of air-conditioning systems such as air-conditioning. The standard regulates the shared air-conditioning user side. Four parts of the platform side, equipment side, network side, performance and information security requirements.
The arrival of the rental era has given the sharing of home appliances a new enthusiasm. The data shows that 60 million people in China need to share air-conditioning services; in contrast, the shared air-conditioning market has always lacked an orderly standard system to promote the industry toward the system. Development. At the user end, the uneven quality of air conditioners affects their daily experience; the lack of service resources in the enterprise, operations, capital, credit, etc., makes it difficult for shared air-conditioning brands to respond quickly to user needs; on the server side, offline The queue signing procedure is too cumbersome, and the market development efficiency is not satisfactory.
In the face of industry pain points, air-conditioning equipment such as air-conditioning is cut through the campus, apartments and other scenarios, and the entire process is operated online, so that the service status can be monitored throughout the entire process, ensuring that users can use air conditioners anytime and anywhere. At the same time, they are online through business and Visual equipment management, realizing the efficient operation of the leaser's multi-use scenario, improving the response speed of users' needs, and allowing users to obtain real-time IoT services. In fact, the release of shared air-conditioning standards is to make the shared air-conditioning industry more orderly. Improve the user's air life experience, on the other hand, make the market more effective.
Resource side builds platform to realize ecological income
At the same time, Haier shared air-conditioning has also upgraded the shared home appliance ecological alliance, bringing together students, universities, operators, capitalists, credit institutions and other resources to the Haixianghui ecological platform. It can be considered that the upgrade of the ecological alliance, that is, Haier shared air-conditioning to achieve a new win-win situation for resource sharing. At present, Haier Haihuihui shared home appliance ecological alliance has covered more than 200 colleges and universities nationwide, more than 300 resource parties, 100,000+ stationed.
The convergence of multi-party resources is actually the core competitiveness of Haier's shared air-conditioning in the construction of sharing mode. Through platform empowerment, Haier shared air-conditioning out of the traditional 'pre-owned products, after orders' thinking of the home appliance industry, but let users Demand and orders go to the forefront of the production process.
Specifically, Haier shared air-conditioning through the sea-rental platform to connect with universities, operators and other resources. In the early stage of cooperation, it can first obtain the demand for products from universities, and then produce products according to demand. At the same time, in different colleges and universities, There is inevitably a difference in product demand between schools. This requires the manufacturing end to customize the module according to the differentiated requirements, and finally realizes a mass customization intelligent manufacturing mode.
What is more noteworthy is that while Haier shared air-conditioning, while building an open ecosystem, it also allowed its revenue to evolve from the traditional 'hardware income' to 'ecological income'. Taking the cooperation between the fund side and the operator on its platform, Haier shared The air-conditioning through the sea rental platform brings operators and credit enhancement services to the operators; at the same time, it opens up user channels for the funders, and provides services such as asset supervision and fund supervision. In this process, the operators and the funders will The shared service function of air-conditioning pays for the service, which makes the ecological value with the core of 'service' become the main revenue mode of the platform, and the price war with the core of 'low price' is no longer the mainstream.
Scene iteration to create lifetime value for users
The iteration of the scene is also the differentiated advantage of Haier's shared air conditioning. Feng Zelei, general manager of Haier's home air conditioning ecosystem, said that under the platform empowerment, shared air conditioning will have the ability to open up more markets with new resources. In addition to campus, shared air conditioning mode It can also be copied to multiple scenes such as apartment, board room, home, etc.
In fact, the replication iteration of this kind of scene also reflects the pursuit of Haier's shared air conditioner to create a 'lifetime user'. After initially accurately positioning the college student community, the shared air conditioner also follows the students' growth with a dynamic thinking. The increasingly independent social people, the user scenes sharing air-conditioning services are also transferred from the school to the apartment and finally to the family. Feng Zelei said that the student's identity will change and the life scene will change, then the platform service industry sharing air-conditioning will change with them. All resources, including us, should focus on providing more extreme and better solutions for users, schools, apartments, and home users. In different scenarios, we will propose different solutions to iterate. Ultimately bring the user the ultimate experience. '
After entering the Internet of Things era, Haier's 'one person in one' mode is also increasingly emphasizing the value of life-time users. And shared air-conditioning through the multi-party platform and scene iteration, is also committed to depicting their own life-long user portrait, and It provides an air solution that covers the entire life cycle of users. It can be considered that Haier shared air conditioning not only in exploring the business model of the sharing economy, but also in the realization of the lifetime value of users in the Internet of Things era.