In the color TV market has long been far away from the blue sea, trapped in the Red Sea, and in recent years in the ' sea war ' struggling, why there are so many enterprises, again and again to cross the border into the color TV industry? has been many home appliances people think ' no imagination space and business prospects ' color TV market, its commercial charm in the end?
Although the color TV market in China through the ' three-year savage expansion ' quickly into the mainstream camp, eventually failed to build the end, but can not stop Xiaomi, Huawei, one plus a number of smart phone companies, have entered the color TV market, hoping to share enthusiasm. Color TV market now so bad, even the old Samsung, Sharp, and Tcl, Skyworth, Konka and other enterprises of the day is not good, why there are so many smart phone enterprises, come in to grab food to eat? Recently, this is a lot of insiders, in the hearing of Huawei, a plus have to enter the color TV market, the first response
. As far as I'm concerned, it's nothing strange. This is not the color TV market business charm is how big, but those smart phone companies, the future growth pressure is too big, have to quickly find new scale growth. And compared to traditional home appliances, color TV in the era of intelligence is a lot of internet, it even smart home ecological enterprises, to give new business positioning. Many smartphones fancy color TV market reason is not complicated, this is a big screen that can enter the family.
More importantly, the TV large screen and mobile phone small screen seamless docking trend, more and more obvious. Recently, in Huawei, one of the companies to enter the smart TV market in the process, another mobile phone company Vivo teamed up with a number of enterprises, jointly launched the Smart Home Industry Alliance, and launched a smart home interactive portal.
In fact, this from a side, a large number of smart phone enterprises into the color TV industry, or even smart home industry, the core purpose is never just the value of the hardware itself, but the hardware is the bearer of the connection, and even ecological value. In the past two years, the average size of televisions in China has risen sharply, with 55-inch and above large-screen TV sales of more than 60%, but also in the future to 80 inches, or even 100 inches continue to move forward.
This means that the status of television in the home, is not a machine, but to become a home users can attract a large screen of wisdom. At present, many color TV companies based on this large screen content, service and other ecological value development, is still in a preliminary test water stage.
And on the development of the whole Internet industry, the color TV enterprise with strong hardware thinking is definitely not the leader in the development and innovation of TV smart screen, and finally can only let those outside force intervene, find new business opportunities. Compared with the past few years, a large number of color TV leading enterprises in the terminal market, especially in the display panel price fluctuations, ups and downs in the process, a lot is to rely on ' sell hardware to make money ' color TV enterprises, can only be caught in the "volume of gains and losses" in the mire. Huawei, Xiaomi, a plus, even vivo, oppo and other smart phone companies, the days in the market is very bad too.
The smartphone market has now entered a round of Red Sea shuffle, and the future will surely fall into the sea war again. In this context, it is clearly the best choice for many companies to jump out of the single market of smartphones and to look for opportunities in the connected smart TV market. In that year, Huawei from the business client-oriented communications equipment manufacturers to find a related industry smartphone, and then in the early development of confusion and Lu Lu inaction, quickly jump out of the B-end business thinking, reconstruction of the C-terminal management system, a new Huawei, but also for Huawei's last three years of revenue scale and profit rise,
Become the second pillar of the industry. Then, from smartphones to smart TVs, there is greater synergy and value in the industry heritage and upstream supply chain for companies such as Huawei. The only difference is the retail distribution channel, but the rise of the e-commerce platform makes up for this short board. But in brand cognition, even product innovation, marketing and other links, undoubtedly more advantages.
In view of this, they enter the color TV industry is not a typical layman, but a powerful challenger. In fact, in a number of household appliances companies concerned about Huawei, millet and other enterprises, have entered the field of household appliances, but also should see Haier, the United States, gree and other household electrical appliances enterprises, also in the home appliances industry, to other areas.
This is a very normal business investment behavior, the ultimate success can not be generalize, after all, different enterprises operating and expansion capabilities are different.
This phenomenon continues to appear behind, is the enterprise development and expansion process of the road, because enterprises to continue to develop and bigger and stronger, can not always rely on only one industry and category, but also need to properly establish a matching and cooperative multi-industry! Xiaomi Huawei one after another to enter the color TV: What is the charm of this market?