In the first half of 2018, the overall sales of domestic air-conditioning industry, although not 2017 years of hot, growth has slowed, but ' growth ' is still its main theme.
According to the retail monitoring data of the domestic air-conditioning products of the first half of 2018, the retail volume of air-conditioning products increased 9.5% year-on-quarter, retail sales increased 12.2%, the average price increased 2.5%.
Online market share further increased
In the overall market growth of domestic air-conditioning is weak, the online market performance is good, strong driving the overall domestic air-conditioning market micro-inflation, and online market share proportion is also increasing. According to the retail monitoring data of the domestic air-conditioning products by the Weifu Kay (GfK China), the online retail volume of air-conditioning products increased by 22.6% in the first half of the year 2018, retail sales grew 25.6%, while the sales volume and sales of the offline market were 1.7% and 6% respectively.
The share of retail sales in the online market rose from 37.5% in the first half of 2017 to 41.9% in the first half of 2018, while the retail sales share rose from 31.5% in the first half of 2017 to 35.6% in the first half of 2018. Relative to the 2017 various favorable external environment, 2018 years of air-conditioning retail market by the real estate control policy, overdraft future demand, high raw material prices and other adverse factors, it is difficult to continue the high growth last year, but there is a certain number of domestic air-conditioning into the replacement cycle,