Today, China Telecom issued a 2018-year Terminal Insight report, the mobile phone terminal, the smart wearable industry from the module, chip to market share, satisfaction, brand loyalty and other comprehensive analysis and summary, and compared with the same period last year to get more intuitive effect,
From there we can also find something very valuable and interesting.
First brand stock share, July 2018 Oppo, Vivo and millet growth was obvious, of which vivo compared with last July growth of 3.7%, to 14%, the largest growth, ranked third;
The increase in the share, starting from last January Vivo is the rise in vibration, until July with a 21.4% share to the second, after Huawei's 24.6%, and TOP5 brand concentration further enhanced, since April maintained at 87.5%, left to other small and medium-sized manufacturers opportunities are getting smaller. On the regional side, Huawei's high-low-line market is growing significantly and occupies the top line market, while the low-line market oppo continues to lead, but the gap with Huawei is already small.
In the T1 market, vivo growth is clear, Apple and Xiaomi decline, millet growth mainly from the T2 and the following markets. Brand loyalty data is very interesting, total last January to this July, the brand loyalty gap is getting smaller, Apple fell from 50.4% to 37.7%, has been basically flat with Huawei, although there is a rise in the middle, but in general is still a downward trend.
On the contrary, domestic handset manufacturers are showing a steady rise in momentum, except Huawei, Vivo from 24.5% last January to 33.4% this year July, more than a year time brand loyalty rose nearly 10%, ranked third, fully prove the consumer recognition of vivo products.
From another point of view, the collective rise of domestic handset manufacturers has greatly impacted the status of Apple, Samsung and other foreign manufacturers in the Chinese market, domestic mobile phones in terms of quality or innovation are increasingly strong, will be a lot of Apple users into their own users, it seems that innovation is the hard truth, the myth of Apple is no longer. In the most satisfactory models of the price list, Huawei P20 Pro to 87.9% ranked first, Samsung S9 plus 86.7% in the second, Vivo NEX to 83.8% ranked third, consumers for vivo high-end models Vivo NEX is very satisfied and recognized,
And this is undoubtedly for vivo hit a dose of strong heart needle, determined the next direction, adhere to, I believe there will be better returns. Communication capability is also a very important criterion for mobile phone consideration, at the price of more than 3000 yuan, the communications from the Huawei P20 Pro ranked first in 97.6 high, while Vivo NEX flagship version of 97.5 ranked second, the two only 0.1 points, while the Vivo
X21A is also in the third place with 95.8 points, fully demonstrated the vivo strong communication ability.
Vivo NEX
Because of the communication capability of the mobile phone screen accounted for, full screen for the performance of the antenna challenges, and vivo NEX flagship version of the screen accounted for more than 91%, in this case there is such an excellent performance of 4G, it is admirable.
In addition, there are WiFi performance, AI, endurance and so on all aspects of the evaluation data, here does not elaborate, we can see the above figure. Today, China Telecom issued a 2018-year Terminal Insight report, the mobile phone terminal, the smart wearable industry from the module, chip to market share, satisfaction, brand loyalty and other comprehensive analysis and summary, and compared with the same period last year to get more intuitive effect,
From there we can also find something very valuable and interesting.
First brand stock share, July 2018 Oppo, Vivo and millet growth was obvious, of which vivo compared with last July growth of 3.7%, to 14%, the largest growth, ranked third;
The increase in the share, starting from last January Vivo is the rise in vibration, until July with a 21.4% share to the second, after Huawei's 24.6%, and TOP5 brand concentration further enhanced, since April maintained at 87.5%, left to other small and medium-sized manufacturers opportunities are getting smaller. On the regional side, Huawei's high-low-line market is growing significantly and occupies the top line market, while the low-line market oppo continues to lead, but the gap with Huawei is already small.
In the T1 market, vivo growth is clear, Apple and Xiaomi decline, millet growth mainly from the T2 and the following markets. Brand loyalty data is very interesting, total last January to this July, the brand loyalty gap is getting smaller, Apple fell from 50.4% to 37.7%, has been basically flat with Huawei, although there is a rise in the middle, but in general is still a downward trend.
On the contrary, domestic handset manufacturers are showing a steady rise in momentum, except Huawei, Vivo from 24.5% last January to 33.4% this year July, more than a year time brand loyalty rose nearly 10%, ranked third, fully prove the consumer recognition of vivo products.
From another point of view, the collective rise of domestic handset manufacturers has greatly impacted the status of Apple, Samsung and other foreign manufacturers in the Chinese market, domestic mobile phones in terms of quality or innovation are increasingly strong, will be a lot of Apple users into their own users, it seems that innovation is the hard truth, the myth of Apple is no longer. In the most satisfactory models of the price list, Huawei P20 Pro to 87.9% ranked first, Samsung S9 plus 86.7% in the second, Vivo NEX to 83.8% ranked third, consumers for vivo high-end models Vivo NEX is very satisfied and recognized,
And this is undoubtedly for vivo hit a dose of strong heart needle, determined the next direction, adhere to, I believe there will be better returns. Communication capability is also a very important criterion for mobile phone consideration, at the price of more than 3000 yuan, the communications from the Huawei P20 Pro ranked first in 97.6 high, while Vivo NEX flagship version of 97.5 ranked second, the two only 0.1 points, while the Vivo
X21A is also in the third place with 95.8 points, fully demonstrated the vivo strong communication ability.
Vivo NEX
Because of the communication capability of the mobile phone screen accounted for, full screen for the performance of the antenna challenges, and vivo NEX flagship version of the screen accounted for more than 91%, in this case there is such an excellent performance of 4G, it is admirable.
