Taipei -- Some of the world's largest plastic equipment brands are actively targeting Taiwan's small but dynamic market.
Arburg, Germany, Austrian WITTMANN BATTENFELD and China Haitian International Holdings participated in the recent Taipei Plastics and Rubber Industry Exhibition.
Attracting them is the Taiwan-based international business group making important purchasing decisions. Taiwan is small, but it plays an important role in the Asian manufacturing supply chain far more than its area. The large-scale foundry Foxconn headquarters is in Taiwan. .
Arburg has set up a branch in Taichung for two years, and manager Michael Huang told reporters: 'We not only sell here, but also sell it to other countries as a base. 'Taiwan has many OEM and plastic processing companies, mainly high-end processing. Enterprise. He predicts that two-thirds of Arburg's customers in Taiwan plan to use Arburg's injection molding machines in Taiwan. Important market segments include electronics, medical equipment and industrial equipment. Manager Huang said: 'We are not We only sell equipment to allow our customers to operate on their own. We provide operational training to our customers to ensure smooth production.
The WITTMANN BATTENFELD, based in Austria's Coventry Bruen, produces a wide range of auxiliary equipment and robots. The way they enter Taiwan is slightly different.
The company's initial entry into Taiwan was a must for hoppers, dryers and plastics processing companies and injection molding machines or extruder manufacturers. Sales representative Arthur Lai said: 'The first step in our entry into Taiwan is to sell auxiliary equipment. , leave a good impression on customers. '
He said that WITTMANN BATTENFELD's robots are more expensive than Taiwan's local real estate, but the program control software is easy to operate. WITTMANN's important markets in Taiwan include electronics, cosmetics packaging and medical packaging. Mr. Lai said to the Taiwan market The sales of injection molding machines produced in Europe face a lot of challenges: 'Long delivery times, in this respect can not compete with local injection molding machine manufacturers.'
Both Arburg and WITTMANN's Taiwan office are located in Taichung. There are many government-funded plastics industry research centers located in the middle of the industrial center of Taipei and Tainan and Kaohsiung.
On the stand of Arburg, a plastic machine from the Allrounder version was produced to produce smart phone parts. Manager Huang said: 'On this island, how can we survive in China's mass production competition? We We must innovate, so we always show our customers the latest models, new technologies, new processes and new materials in Taiwan.
Haitian International Holdings, China's largest manufacturer of injection molding equipment, also participated in the exhibition across the Taiwan Strait. Haitian headquarters is located in Ningbo and is participating in this biennial for the first time. Company consultant Eric Lee said: 'Our goal is to make a difference, let Taiwan Customers know our brand and build brand awareness. 'He estimates that there are about 100 Haitian injection molding machines installed in Taiwan.