The country's first oppo-day cat Smart venues settled in Guangzhou to win the exploration of a new industry retail model September 14, 2018, Guangzhou, China--today, Oppo announced a strategic cooperation with Tmall, and landed in Guangzhou's first oppo-day cat Smart Stadium. Oppo Tmall Smart venues with intelligent interaction and scene experience as two core, the use of digital technology to promote online and offline resonance, for consumers to bring a better retail experience.
As the first mobile phone brand to explore the new retail model with Tmall, Oppo embraced the new retail trend with a positive open mind, complemented with partners, co-win, and continuously promoted the optimization and upgrading of offline retail stores, aiming to create more value for consumers.
Oppo Day Cat Smart Pavilion exterior panorama ' Oppo has been committed to creating value for users, in the face of changes in consumer trends, we actively promote the optimization of offline retail stores to upgrade, and continuously through innovative practices to bring consumers a better quality store experience. ' Oppo China sales director Shantao said, ' We are very pleased to cooperate with Tmall, based on the two sides of the industry insight and advantage of resources cooperation innovation, to win the common ground in the country's first oppo Tmall intelligent venues, to create a full range of offline shopping experience.
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Oppo China sales director Shantao at opening ceremony ' Oppo, as the world's leading mobile phone brand, not only has extensive experience in retail operations, but also has a keen insight into mobile phone consumers. We are very pleased that Tmall's new retail base capabilities can help the mobile industry, helping Oppo explore future-oriented retail models and work together to create a new benchmark for offline retail stores in the mobile industry.
"Day Cat Consumer electronics Division mobile phone industry director," said Qiu-toughness.
Opening ceremony of Oppo-day cat Smart Venue
A new retail experience with an intelligent interactive experience and a scene layout Oppo Intelligent Stadium is located in Guangzhou Tianhe Bainaohui, the upper and lower floors covers an area of about 400 square meters. Every design and layout in the smart venue contains Oppo's new thinking on the intelligent interactive empowering user experience--the interactive large screen, ' 24 hours not closing ' cloud shelves, ar instruction, ' brush face ' twist the egg machine and a series of "black Technology" to create the experience area, will be from the ' touch, vision, hearing ' multi-dimensional stress
Consumers to explore the desire to greatly enhance the richness of the store experience and fun.
Oppo Day Cat Wisdom Stadium first floor interior panorama In the context of consumer upgrading, how to increase the value of the store experience, the mobile phone retail industry as one of the innovation upgrade. In the face of the traditional mobile store retail model and the general situation of the lack of customer capacity, oppo from the high-frequency use of mobile phones, to create a set of functional and fun as one of the three scene experience area-Tmall elf smart living room, hand tour bar and photo Punch area.
The scene experience area provides consumers with an effective channel to understand products on the one hand, and more consumers create a ' social ' value in addition to product purchases, further enhancing the ' emotional resonance ' between the brand and the consumer.
Digital store operation, online and offline resource fusion resonance With the technology-driven retail industry upgrading today, digitalization is becoming one of the most important ways to improve the efficiency of store operations. Oppo Tmall Intelligent Venues using Tmall lbs (location based services) Big data advantages, effective analysis of consumer behavior and habits, through the search algorithm team, based on the existing online data analysis and modeling experience, combined with offline brand tuning, regional user characteristics, from the Amoy according commodity library, Select products with growth potential to group goods and locate products that are strongly related to mobile phones and display them in the store to achieve ' data selection '.
At the same time, smart venues in the ' cloud shelves ' technology will promote the online and offline users of the conversion, to achieve full platform user resources. Oppo is not only the Oppo and Tmall's first retail new benchmark in mobile phone industry, but also the latest practice of Oppo to explore the retail model in line with its own characteristics.
In the future, Oppo will further deepen the cooperation with Tmall, work together to promote the upgrading of the smart venues, and continuously layout the smart venues, to create a new "wisdom" shopping experience on line and online integration. Through the continuous accumulation of practice, oppo is gradually forming a complete, unique retail innovation play.
On the one hand, Oppo to the Super flagship store for the forefront of the exploration in line with its own characteristics of the retail terminal model, and the experience of innovation has been steadily extended to various retail levels, while Oppo also with an open mind, and industry-leading partners to work together to explore the retail model.
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