After Ma Yun’s stick, Xiaomi also ushered in the biggest change since its establishment, and Lei Jun’s successor also surfaced.
Recently, an internal mail issued by Xiaojun, chairman and CEO of Xiaomi Group, was circulated. In this internal letter, Lei Jun announced that Xiaomi officially established the group organization department and the group staff, and the two co-founders were respectively in charge.
In this adjustment, Xiaomi strengthened the management functions of the headquarters, the partners returned to the group, and a group of young people went to the stage.
Insiders of Xiaomi Group said: 'This adjustment is extremely important for Xiaomi. It is Xiaomi's sound modern enterprise system and further clarifying the important measures of internal asset relations.'
Although Xiaomi has only been established for 8 years, its business is complex and intertwined. There are different levels of internal overlapping and redundant construction. This time, Xiaomi reorganized TV department, eco-chain department, MIUI department and mutual entertainment department. The business department split the four major businesses into ten departments and reorganized the business logic.
It can be seen from this adjustment that Lei Jun’s appeal for Xiaomi’s revenue improvement is very obvious. The gambling deadline between Lei Jun and Dong Mingzhu is also getting closer. In the face of the strong Gree Electric Appliances, can Xiaomi make a breakthrough in the scale of revenue?
Directly pointing to revenue targets
At present, Xiaomi has become the third giant company to set up an organization department after Huawei and Ali. Xiaomi puts organizational construction, sustainable development and strategic planning in the first place. Lei Jun said that Xiaomi wants to become a trillion-dollar company. The first thing to do is to strengthen the brain's ability, and concentrate the experienced and strong core executives at the headquarters.
Wang Rubin, an industrial economic observer, believes: 'In addition to the formation of two grouping departments - the group organization department and the group staff, Xiaomi has also implemented a large-scale structural flattening measure.
Xiaomi's four major business departments are Micro TV Department, Ecology Chain Department, MIUI Department, and Mutual Entertainment Department. In this round of adjustment, these departments were reorganized into 10 business departments, including TV Department, Ecology Chain Department, Internet and other departments. , MIUI system underlying team, MIUI quality delivery management team is incorporated into the mobile phone department.
'From this round of changes, it can be seen that Xiaomi's internal business department is moving from the original value-oriented business department to the 'product-centric' functionalist business unit, and Xiaomi's 'Internet business' attribute is further highlighted. Encourage internal competition, and help to activate the organization and promote the growth of each unit. After adjustment, Xiaomi will also form a sales-oriented organizational structure and mechanism. 'Wang Ruchen believes.
And Xiaomi’s appeal in terms of revenue or scale is related to the challenges and short- and medium-term goals. Lei Jun said that in 2018, Xiaomi will enter the top 500. Xiaomi’s revenue has exceeded 100 billion yuan, and the employees have already passed 20,000. The goal of the stage is to directly target the trillion yuan of revenue and 100,000 employees. All the system design of Xiaomi will aim at this, strengthen the inheritance and organization of the company's values, and improve the efficiency and vitality of the organization.
At the same time, Lei Jun and Dong Mingzhu's gambling gamble is also based on the revenue of the two companies. 2018 is the last year of '1 billion yuan gambling contract.' In the first half of this year, Gree Electric achieved revenue of 92 billion Yuan, Xiaomi realized revenue of 79.6 billion yuan, there is still a certain gap between the two. However, if the income of Xiaomi appears to grow rapidly in the second half of the year, there will be uncertainty in the outcome of the bet.
It is worth noting that among the ten departments of Xiaomi's new restructuring, the TV department will also be responsible for incubating new services such as air conditioners. This year, Xiaomi released the Mijia smart air conditioner, officially marching into the white electricity market. The industry believes that this new department The function indicates that Xiaomi will not only test the water in the field of household appliances, but also as a strategic focus in the layout, with the intention of copying the success of Xiaomi TV.
Li Donghong, deputy director of the Department of Innovation, Entrepreneurship and Strategy at the School of Economics and Management at Tsinghua University, believes that Xiaomi will further strengthen Internet properties and focus on TV, laptops and home appliances in the field of smart hardware.
Establish a successor system?
It is worth noting that in personnel matters, Lei Jun promoted a group of young people.
With Xiaomi's new reorganization of 10 first-level departments, a group of young executives took the front desk. According to the data, the 10 general managers of the new department are mostly after 80. At the same time, the newly-ranked 10 department general managers have Xiaomi. Rare loyalty, Xiaomi was founded only 8 years, and their average time in Xiaomi is 5.9 years. Xiaomi's original partners will return to the group.
Lei Jun also said in the internal mail that this adjustment will be a new beginning for Xiaomi's new journey on organizational construction, talent cultivation, and strategic planning, laying a solid foundation for Xiaomi's development in the next 10 years, 20 years or more.
'This adjustment is an upgrade of Xiaomi's own management ability in the scale development. At the same time, Lei Jun also intends to establish a perfect successor system at this time. ' Industry insiders believe.