Although the new iPhone is the most powerful series of Apple's iPhones, it has once again refreshed the iPhone's new price. Even the cheapest 64G iPhone XR, the price has also sold for 6,499 yuan, and the most expensive 512G version. iPhone XS Max is priced at up to 12,799 yuan.
Analysts from Munup Ventures, Gene Munster and Will Thompson, calculated that Apple’s unweighted average price of mobile phones in FY19 (FY19, October 1, 2018 to September 30, 2019) was $765. The $636 in FY 2018 has increased by 20%.
The main reason for this is that after the launch of the most expensive iPhone XS Max in history, Apple has adjusted the products on the official website, such as the iPhone X/SE and the iPhone 7 series. In this way, the price range of the iPhone. It has turned into $449 to $1,449, and before that, the range ranged from $349 to $1,149.
Of course, the two analysts also estimated the sales weight, they believe that the iPhone XR 64GB will be the largest single-cap model in the 2019 fiscal year, accounting for 16%, driving the iPhone XR to take 38% of the sales share, The iPhone XS Max is 12%, and the iPhone XS is 9%.
What is more worthy of Chinese consumers' concern is that Apple's new round of price adjustment policy on the iPhone will boost the price of mobile phones in the domestic market.
