It seems that it has followed the low-key and stable behavior style of Shuaifeng. The news that Wang Yongqi became the president of Shuaifeng Electric has not caused much concern in the industry, but whether it is signed with the actual home, or a 2018 sub-regional At the mid-year dealer meeting, he can see his busy figure.
Obviously, this large-scale enterprise, such as Jiu Mu, San Shu, Su Boer, has a rich experience and has created many brilliant professional managers, and has quickly entered the role.
Wang Yongqi, President of Shuaifeng Electric
Optimistic about the development prospects of the integrated stove market
Turning to the integrated stove industry, Wang Yongqi said that he had a good luck and entered a new industry that is in a period of rapid gestation. He told Aiken Home Appliances: 'Compared to the relatively mature industry such as sanitary ware, floor tiles, etc. Market acceptance is still relatively low, accounting for only about 5% of the entire kitchen electricity market, but it also means that the industry will have a lot of room for development, and every market participant has the opportunity to get a bigger cake.
Wang Yongqi has quickly entered the working state
Since the beginning of this year, affected by real estate regulation, the entire kitchen appliance market has encountered Waterloo, and emerging categories including integrated stoves have also shown signs of slowing growth. How much has affected the confidence of some practitioners. In this regard, Wang Yongqi has his own The opinion, he said: 'The size of the integrated stove market is still small, the impact of real estate regulation is not very obvious. But in the long-term development, the integrated stove is still worth looking forward to, because it represents a better kitchen The soot solution, which generally has more than 99% of the soot absorption rate, so it will inevitably seize the market space of traditional smoke stoves as an alternative, and continue to increase market share. In addition, with integrated stove products Mature, is attracting more and more enterprises to enter, the market scale is rapidly expanding, and the industry's growth rate has a certain decline is a normal phenomenon.
Year-on-year growth of 30%, Shuaifeng continues to maintain a good momentum of development
As a head of the integrated stove industry, Shuaifeng has also achieved remarkable results this year. Thanks to the gradual optimization of product structure and the improvement of channel layout, it achieved about 30% in the first half of August. 3. The growth in revenue shows a good development trend.
'Shuai has been focusing on the integrated stove field for so many years. It is in the front of the industry in terms of enterprise scale, product quality, technology research and development, etc. The overall development has been relatively healthy. We are the only product in the industry that the soot absorption rate can reach 99.96%. The company, and has the industry's first national accredited laboratory, can comprehensively cover the important detection indicators such as soot absorption rate, grease separation, noise, etc. This year we also established a joint R&D center with Zhejiang University of Technology to break through the technical difficulties of the product. And adapt to the needs of young consumers after 85, 90 to inject new ideas and designs. 'Wang Yongqi further introduced.
Shuaifeng and Zhejiang University of Technology set up joint research and development center
Nowadays, the first phase of the third phase of the intelligent manufacturing demonstration base with a total investment of nearly 1 billion yuan will be completed and put into production. In addition to the integrated stove, new cabinets and dishwashers and other related products will be launched one after another. It will also enter a new stage of development. Wang Yongqi said: 'In the face of complex and volatile market environment and increasingly fierce competition, Shuaifeng needs to go with many integrated kitchen friends while constantly improving its competitiveness. Make a big integrated stove market cake. '
Based on integrated stoves, continuously improve competitiveness
'Youfeng's gene is very good. Now it has grown into a stronger child, but you need to learn to pack yourself better, so as to attract more users' attention and love.' Wang Yongqi elaborated with an image metaphor. Shuaifeng's status quo. This means that Shuaifeng will work hard on the basis of product quality and technical advantages in terms of design, humanization and intelligence of functions, and overall matching with the kitchen.
Specifically, at the core of the integrated stove product level, Shuaifeng will rely on the existing national accredited laboratories and the joint research and development center of Zhejiang University of Technology to continuously invest in product research and development, and strive to accumulate and function in technology. On the other hand, strengthen cooperation with external design agencies, enhance the industrial design and design of products, and truly do both internal and external repair. In addition, in the different grades of products, Shuaifeng will follow the image. The main sales and strategy to make a clear division, making the product structure more three-dimensional.
Shuaifeng Electric's third phase intelligent manufacturing demonstration base
Secondly, the newly built cabinets and dishwashers, integrated sinks and other integrated appliances will become the other two magic weapons in the kitchen after the integrated stove. According to reports, dishwashers, integrated stove sinks and other embedded integrated appliances and cabinets will be handsome. An important part of Feng's future development strategy. Among them, the embedded system such as dishwasher can meet the needs of user segmentation and individualization, and the layout cabinets are more considered from the combination with the integrated stove, in the overall and beautiful To better adapt to a variety of home improvement styles.
Wang Yongqi said that in the future, Shuaifeng will explore in the direction of humanization, intelligence and environmental protection. He told Aiken Home Appliances: 'The advancement of technology has given the integrated stove a broader functional imagination space, such as integration. With the development of the modularization of the stove, the refrigerating function can be added to the steamer module to ensure the maximum freshness of the food; for example, the application of the Internet and the Internet of Things technology, the integrated stove can not only realize human-computer interaction, but also according to your daily cooking. It is customary to carry out health management and rationally arrange diet; for example, the breakthrough of soot purification technology can make the sucked smoke smoke harmless and truly prevent pollution of the outdoor environment.
Of course, all the layouts around the products need to be matched in terms of channels, prices and promotions. Wang Yongqi also admits that the promotion of brand competitiveness is a three-dimensional, systematic project, the purpose is naturally to constantly improve The popularity and reputation of Fengfeng brand makes the good reputation of Shuaifeng products continue to be word of mouth. 'I hope that the future of Shuaifeng will not only provide a complete set of kitchen solutions, but also become the life steward of users, satisfying them differently. Requirements for use under the scene. '
Not only that, as the leading brand in the industry, Shuaifeng's every move will have a certain impact on the development of the industry. In Wang Yongqi's view, at this stage, the overall size of the integrated stove market is small, brand recognition The degree is relatively low, so it is necessary for Shuaifeng and other integrated stove enterprises to promote the development of the industry together. Only in this way can we have the capital to seize the market cake of traditional kitchen electric enterprises, and truly can usher in the golden period of integrated stove industry development.
