On September 14th, 'City Travel, 'Hit' has a different ' cum 'Quick Dog Taxi App' brand strategy conference came to Hangzhou, Fast Dog Taxi App founder and chairman Chen Xiaohua, 58 to CFO quiet, Huaxin Investment Director Manager Liu Yongrui, Li Shu, vice president of the Financial Advisory Division of Huaxing Capital Group, and other guests came to the scene and witnessed the arrival of a new model of urban cargo travel at the West Lake.
Established in 2014, 58 Express (predecessor of 'Quick Dog Tax App') has been deeply cultivated in the short-haul freight industry for many years. Today, the platform business covers 6 countries and regions, with 8 million users and millions of registered drivers. Well-deserved unicorn. On August 17, 58 Express officially announced that it will update its brand name to 'Quick Dog Taxi App', aiming to create an efficient, safe and green new open goods travel platform.
There is a subtext behind the name change, the fast dog taxis to the 'city is not good' declare war
Chen Xiaohua revealed at the meeting that the brand name change was a well-thought-out major decision. The preparation period lasted for half a year. The new brand name was cooperated with the famous positioning company Trout. After repeated investigations on the market, Selected from the top 100 brand names. The word 'Quick Dog' is used in the Chinese name of GOGOVAN (Quick Dog Express), which was merged with 58 Express last year, to convey the trustworthy brand connotation to the user. The new positioning of the enterprise, redefining the city travel, and borrowing the mainstream cognition of 'taking a taxi' to carry out the popular packaging of the C-side business of the enterprise, and occupying the C-side user's mind by visually presenting the enterprise value, creating a brand-new freight mode.
The fast dog taxi changed the brand positioning to 'pulling goods and moving things', from the B-side business line to the C-side business, all-round to meet all the needs of users' goods, including door-to-door moving, building materials transportation, food distribution, electrical furniture Transportation, exhibition materials transportation and other services, to solve the problem of public transportation is not shipped, express delivery can not be transported, private cars can not be loaded, and they can not move and other urban goods travel is not good. Chen Xiaohua pointed out in his speech, 'Quick dog taxi app ' Created the concept of freight taxis, become a super substitute in the existing urban travel network, focus on solving the problem of carrying goods difficult to travel, in addition to 'pulling people' taxis, the location of 'pulling goods' taxis become another side of the user A taxi platform.
At the same time, the fast dog taxi will also build a public transport facility for urban cargo travel. At this stage, the passenger transport market has formed a complete and diversified public transport system, and the freight transport market, especially the C-terminal freight market, still stays in the public transport system. Therefore, the fast dog taxis must solve the pain points and difficulties of urban goods circulation through the public transportation system of goods travel, and solve the pain points and difficulties of urban goods circulation. The freight 'taking a taxi' market provides more efficient, more cost-effective and safer urban goods for public transport.
New energy capacity, cost reduction and efficiency increase, helping green city development
Nowadays, green and environmental protection have become the mainstream trend of the freight industry, and it is also an important issue in urban operation. To do the infrastructure for urban goods travel, we must bear the responsibility. Therefore, the fast dog taxi will be guided by the new strategy. Committed to building China's largest new energy freight network to help the development of green cities.
On the one hand, greening capacity, the future fast dog taxi will increase the application of new energy trucks, on the other hand, strengthen the application and layout of 'big data + artificial intelligence', continue to optimize system algorithms, through the company's independent research and development of Sopas intelligence Dispatching system, optimizing the allocation of transportation resources, and achieving the goal of helping the city to protect the environment and reduce congestion by reducing costs and increasing efficiency.
The strategic transformation of fast dog taxis has created double value for both inside and outside. Through the new concept of freight taxis, it has opened up new tracks for cargo travel, highlighting the industry's heavy barriers and forming unique model barriers. At the same time, fast dog taxis take up part of the irreplaceable The social value, that is, the improvement of the urban travel system, the construction of public transport facilities for the city to become a part of the city's supporting infrastructure. Chen Xiaohua said that from the 58-speed transport to the 'fast dog taxi app' behind the dream of a fast dog taxi, For urban users, create an efficient, safe, green and new open cargo travel platform, redefine urban travel, and create urban supporting infrastructure that everyone can use.
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