The home appliance industry's September promotion war became the main theme in the store. Yesterday, Shenyang Evening News, Shen Bao Rong reporter survey found that 50-inch TV only sells 1799 yuan, the profit is not as good as electric toothbrush. Industry insiders say, TV price war It has always existed, the impact of mobile (mobile phones, laptops) and panel prices is the main cause.
50-inch TV can be bought for 1799 yuan
Sales staff revealed that the 50-inch 4K TV, the current price is 1799 yuan, 65-inch only sold to 2999 yuan, 'now the incentives are large, usually activities are frequent. ' September is the beginning of the home appliance industry sales season, since the first half of this year The promotion war has become the main theme in the store.
A salesperson said that there are many promotions and activities, so the price competition is fierce. Taking 4K TV as an example, last year's price was around 3,599 yuan, and now it is basically 2,999 yuan, a drop of about 600 yuan. 'In fact, it is selling one set of one loss, mainly to get recognition from consumers. After all, price is an important factor for consumers to choose TV sets. ' Sales staff said.
The reporter found the price of the e-commerce, the lowest price of the online 50-inch TV is 1799 yuan, the highest price is only 2399 yuan. In the home appliance electronics sales list, the TV has been replaced by mobile phones, computers and other electronic products, Increasingly 'not making money'.
Affected by the decline in mobile and panel prices
The data shows that in the first half of this year, the average price of online color TV market was 2,545 yuan, down 10.2% year-on-year. The average online market price fell 11.6% year-on-year. The average price of many major TV sets has been lower than 2016.
The survey shows that the current mainstream TV is 55-inch LCD. The price of 55-inch LCD TV has dropped by 17% from 2017 to 2018, and the average price has dropped from 4,800 yuan to less than 4,000 yuan. Another data shows that 2018 The price of the month, 65-inch, 55-inch, 50-inch, 49-inch, 43-inch, 40-inch ultra-high-definition panels decreased by 41%, 27%, 42%, 39%, 45%, and 49%, respectively.
In addition to the reasons for the lower price of the TV, the mobile phone has also caused a lot of impact on traditional audio-visual. For example, the recent popular TV series "The Raiders", such as "Biography", the film directly gave up the TV-side playback, already Including promotion, interaction, playback and other content placed on the mobile phone side, received the effect of far more than the TV broadcast.
TV has no high profit from electric toothbrush
According to the 2018 semi-annual report disclosed by each TV company, the net profit margin of major manufacturers is not optimistic. Hisense’s net profit attributable to shareholders of listed companies is 347 million yuan, and the net interest rate is 2.48%; Sichuan Changhong belongs to the net of listed company shareholders. The profit was 169 million yuan and the net profit margin was 0.44%. The net profit of TCL Group belonging to the shareholders of the listed company was 1.586 billion yuan, the total operating income was 52.582 billion yuan, and the net profit margin was 3.01%. Both were lower than expected.
Traditional TV sets have long been no longer favored, and TVs have entered the channel of 'occupying market share and lowering sales prices'. According to informed sources, the current profit from selling electric toothbrushes is much higher than selling TV sets. Profit.
According to industry insiders, from the long-term observation, the continuous decline in the price of TV sets is a high probability event. Due to the impact of new media such as mobile phones, TV sets are no longer a necessity. When people buy TV sets, they can choose the most suitable ones. Brand and performance. Shenyang Evening News, Shenqi Rong Media reporter Mei Tianqi