'From the start-up to the present, I will participate in every dishwasher meeting. I think the China Household Electrical Appliances Association is promoting the development of the dishwasher industry is a meritorious thing', held on September 10, 2018. Bowl is just right, I want to be strong - 2018 China Dishwasher Industry Summit Forum, Wang Weiqing, senior vice president and chief sales officer of Bosi Household Appliances (China) Co., Ltd., said that he is instructed by the China Household Electrical Appliances Association, China's home appliances The network cooperated with well-known dishwasher manufacturers, a number of mainstream media and channels to jointly launch and organize the '2017 China Dishwashing Consumer Popularity Activity 1.0', '2018 China Dishwashing Consumer Popularization Activity 2.0' was highly praised, In his view, this measure not only improved people's happiness index, health index, but also saved a lot of water for China's water-scarce country and the whole earth. As a world-renowned high-end home appliance foreign-funded enterprise, Bosi home appliances are practicing local In the past 20 years of deepening the Chinese market, the company has continuously adjusted its strategy to meet the needs of new markets, and also contributed its own strength to the development of the industry.
Exploration and innovation of Siemens dishwasher
After careful study, the dishwashers that entered the Chinese market in the 1990s are not new species. The general manager of the big data business unit of the Ovi Cloud Network Environment and Health Appliances mentioned in the forum that after entering China, the dishwasher At the end of the last century, there were signs of outbreaks, but due to the product itself, there was no explosive growth like the current stage. 'Before 2010, the dishwasher market basically belonged to the brand of Bosch Home Appliances - Siemens dishwasher The world. ' It can also be seen that Bosch appliances are not focused on the dishwasher field.
'Dishwasher is not a new technology, it is a cumulative technology that has a history of half a century', Wang Weiqing said, in the global technical field, in the dishwasher industry led by Bossi, it is developed by thousands Tens of thousands of engineers have been condensed with half a century of hard work. 'It is not entirely an imported product. Since entering the Chinese market, we have tested different styles of Chinese tableware every year, washing technology for dishwashers, bowls and baskets. Design and other localization improvements to better adapt to Chinese family use.'
In the process of seeking improvement, the dishwasher also encountered various problems. Wang Weiqing mentioned three aspects. First, different from the foreign eating habits, Chinese food except fried, roasted, boiled, fried, stewed, fried Especially the 'fried' that needs open fire, the cooking characteristics of the thick red sauce make the pot and the bowl difficult to clean. To this end, the Siemens dishwasher has developed the original '5D sprinkler system' and the Chinese cooking. Heavy oil' trait design 'strong wash' program.
'Secondly, we found that the preparation system not only has bowls, but also pots, scoops, pots, spoons, chopsticks, etc., and the dishwasher is able to clean all cookware, even the hood filter, so people are on the dishwasher The capacity is also very concerned. 'Wang Weiqing said. With this in mind, the Siemens dishwasher has created a flexible basket system for the rich categories and special specifications of Chinese kitchen appliances. 'This is a sink for Chinese consumers. It is no longer a shallow basket of the previous European standards, but takes into account the specifications of pots, bowls, chopsticks, etc. This is an important improvement to the localization technology of the dishwasher.
In addition, the dishwasher is the embodiment of the quality of life. If it is only cleaned and not dried, it can only be called a primary dishwasher. In strict sense, it cannot even be called a dishwasher. To have the drying, take out the cup, the bowl should be crystal clear', Wang Weiqing mentioned. Siemens appliance's original dishwasher water leakage protection system, 'crystal bud drying' patented technology, and dishwashing equipped with home interconnection function Machines and other successors have been constantly refreshing people's awareness and imagination of tableware cleaning.
Take the latest Siemens Huanjing series dishwasher as an example, it has 'intimate custom height, smart large space bowl basket, new ultra-clean washing program' three innovation highlights. '77.5cm installation height, suitable for most of China The size of the mainstream cabinets allows for a perfect embedded installation, while ensuring that the height of the counter embedded in the dishwasher still allows most consumers to maintain a comfortable height range during cooking. Designed for the Chinese kitchen. The Chinese new bowl basket makes it easy for users to place different caliber cutlery. The strong washing water pressure of up to 3.5 meters water column, the water temperature of 72 °C dissolves the oil stain, can make the sterilization rate up to 99.99%, one-click solution to clean the Chinese tableware. 'Wang Weiqing introduced.
Years of technology precipitation only for a better experience for consumers
'Siemens dishwasher has entered the Chinese market for 5 years, but Siemens dishwashers have been more than 50 years old. We are concerned about how to make each bowl more clean, so that the family can use more peace of mind, and the health of the family. Very helpful. 'Xiong Feng, general manager of Beijing Branch of Bosi Household Appliances (China) Co., Ltd. believes that the dishwasher not only reflects the improvement of consumers' quality of life, but also creates more time for family members to care for the people around them. And to do more work that is good for society.
Not only that, Xiong Feng also tells an example of personal experience in the forum. When the dishwasher was promoted five years ago, the free trial will be deducted on the grounds of 'occupation of place', but after only 2 years, someone Proactively ask the price to make a purchase. The time period mentioned by Xiong Feng coincides with the initial burst time of the dishwasher in the domestic market. 'Because everyone's attention to life is different, users who have used Siemens dishwashers will feel More profound. This not only reflects the product quality of Siemens dishwashers, but also shows consumers' concern and pursuit of quality life.
Although the domestic market share of dishwashers is less than 1%, the demand is very strong. The current dishwasher products on the market include desktop, sink, drawer, embedded, embedded and other types. According to consumers. The needs of life, Bosi appliances have embedded, stand-alone, desktop and other types of dishwasher products, is one of the few manufacturers in China to provide all kinds of dishwashers. Xiong Feng said, 'is the market demand for Bo Western home appliances still maintain rapid growth, and we will have more new products that are more suitable for Chinese kitchens.
Ye Bo, general manager of the Kitchen and Bathroom Business Unit of Jingdong Home Appliances Division, said that in 2014, with the Siemens brand in the dishwasher, the annual scale of Jingdong Household Appliance Dishwasher broke through 10 million for the first time, and then it entered the outbreak phase, and the sales scale increased. Very fast, it is expected to break through the 1 billion mark in 2018.
Dishwasher has grown to more than one million units in the Chinese market. Shi Ting, general manager of Zhongyi Kang's kitchen and bathroom appliances division, mentioned three developments that promote the development of the industry. The brand of the bowl machine. One of them is the Siemens dishwasher. 'It is precisely because Siemens appliances have always insisted on the promotion of dishwashers in China, so that the Chinese dishwasher market is gradually maturing, although the base is very small. However, such unremitting efforts have greatly promoted the domestic market.
Finally, some people may ask: Why does Bosch Home Appliances' dishwasher products maintain a relatively high market share and consumer satisfaction for a long time? Wang Weiqing said that in addition to the quality of the products, it also stems from the years of technology accumulation of Bosch Home Appliances. 'The company has been working on new product design and development for consumers, as well as China's special needs customization. At the same time, we will access the Internet in high-end products. ' According to him, Bosch Home Appliances will follow up all The kitchen electric products are connected with the Internet to realize the home interconnection function of all kinds of products. 'Our market vision is very strong, otherwise it will not invest in a factory in the kitchen electric industry to reduce consumption, etc., Bo Xi home appliances to China's economic development And the quality of life needs of consumers is optimistic, I hope that through our continuous efforts to enable consumers to get a better experience.