Recently, the General Administration of Customs announced data on household appliance exports in the first half of 2018. In the first half of this year, China exported household appliances (including fans, air conditioners, refrigerators, DVD players, washing machines, microwave ovens, color TV sets, digital cameras, etc. ) 165.97 billion yuan, an increase of 4.6% year-on-year, of which exports in the month of June was 27.03 billion yuan, down 3.7% year-on-year.
The scale of export is high, and the growth rate fluctuates.
In May 2017, after the monthly export value of China's home appliances hit a record high of 30.69 billion yuan, it fluctuated slightly to 24.07 billion yuan in October. After that, the export value fluctuated around 25 billion yuan in each month.
Since the beginning of this year, China's home appliance export value has fluctuated at a high level. In March, the export volume has expanded. In April, it reached a scale of more than 30 billion yuan, a total of 30.45 billion yuan, a year-on-year increase of 7.1%, a 10.2% increase from the previous month. The slight decline in the month fell by 8.2% from the previous month.
European and American markets maintain growth, and exports to some Middle Eastern countries have dropped significantly.
In the first half of the year, China exported 38.19 billion yuan of home appliances to the United States, up 4.9% year-on-year, accounting for 23%; exports to the EU 25.75 billion yuan, up 7.9% year-on-year; exports to Japan 14.52 billion yuan, down 10% year-on-year; exports to ASEAN 10.18 billion Yuan, a year-on-year increase of 6.9%. In addition, exports to Hong Kong, India, Mexico, and South Korea all showed double-digit growth. In the same period, for Saudi Arabia, Iran fell by 25.2% and 16.9% respectively.
The largest export of air conditioners, the fastest growth rate of digital cameras
In the first half of the year, China's export air conditioners were 49.13 billion yuan, up 5.8% year-on-year, accounting for 29.6%, and the largest export volume; digital cameras were 9.34 billion yuan, up 29.2% year-on-year, the fastest growth rate; DVD players 3.29 billion yuan, down 34.4 year-on-year %, the deepest drop.
Emerging market pull and industrial competitive advantage become the main reason for export growth
According to the analysis of the General Administration of Customs, China's household electrical appliance enterprises continue to expand into emerging markets, adding momentum to export growth. In recent years, China's household electrical appliance enterprises have been accelerating their pace of going global, and the export market diversification has made positive progress. Customs data show that in the first half of the year, China Latin America exported 15.88 billion yuan of home appliances, up 15.5% year-on-year, and exported 9.12 billion yuan to Africa, up 10.5% year-on-year. For South Asia along the Belt and Road, exports from Central and Eastern Europe increased by 10.2% and 20.2% respectively. The growth rate is significantly faster than the overall, becoming an important driving force.
China's home appliance industry has obvious competitive advantages and laid the foundation for export growth. In recent years, China's home appliances have become increasingly competitive in the global market. By 2017, more than half of the world's home appliances are made in China, and some small home appliances account for more than 90%. Leading domestic appliance companies such as Haier, Midea and Galanz have increased their R&D investment and upgraded their product competitiveness through product structure upgrades. For example, Midea has become the supplier of air-conditioning equipment for the World Cup in Russia; Haier is the country that has the most invention patents overseas. Home appliance enterprises; Galanz realized complete independent research and development and manufacturing from core components to complete machines. The competitiveness of China's household electrical appliances has been continuously enhanced and has become a solid foundation for sustained export growth.