In the latest quarter of the new mobile phone launch, Samsung and vivo will once again push the development of the IoT field to the stage.
The development of domestic mobile phone manufacturers in the field of Internet of Things is the most dominant in the promotion of Xiaomi, but the head manufacturers including Huawei and OV are advancing layer by layer. For overseas manufacturers, Samsung is an important implementation sample.
From the perspective of development methods, it is divided into closed and open platforms. The former is dominated by enterprises, including the absorption of ecosystem partners and self-developed production of intelligent hardware. The latter is based on OV and major in July this year. The form of alliance promoted by home appliance manufacturers is gradually being implemented.
This is also considered to be a new business development trend in the environment of mobile phone manufacturers facing sales bottlenecks. However, at present, the core pain point of the advancement of the Internet of Things is that the interaction standards between vendors and agreement formulation are agreed upon. And gradually expand to form a real ecosystem. In this way, it can promote this business to attract more third-party manufacturers to intervene, and reach a win-win situation in the future when the 5G and NB-IoT era arrives.
Accelerate IoT
Mobile phone manufacturers are speeding up the opportunity to seize intelligent terminals, capturing the IoT track.
In July this year, mobile phone manufacturers including OV, Midea, TCL and other home appliance manufacturers jointly announced the formation of the IoT Open Ecology Alliance and announced the product plan. It means that the two head mobile phone manufacturers are accelerating the construction of the IoT ecosystem. .
Prior to this, Xiaomi's eco-chain system provided an innate advantage for its entry into the Internet of Things. According to the financial report, as of the end of the second quarter of 2018, there were approximately 115 million connected Xiaomi IoT devices (excluding smartphones and Laptop), a 15% increase from the previous month. Huawei is building the HiLink open ecosystem.
Samsung, a large overseas manufacturer, proposed the SmartThings home Internet of Things platform due to its multi-resource advantages, and announced at the recent new product launch conference that it upgraded the voice assistant performance and created the Bixby+IoT ecosystem. According to the introduction, in addition to the interface Samsung's own TV In addition to more than 60 types of equipment such as air conditioners, Samsung will also access the IoT products of the eco partners. The first IoT categories will include 6 Zigbee devices and 5 WiFi devices.
The evolution of 'smart phone' has undoubtedly laid the foundation for the creation of the Internet of Things and has become an important entry point. At the same time, as the mobile phone market enters the bottleneck period of sales, the establishment of a multi-service system is also expected to bring imaginary space for the future development of the mobile phone industry. In this process, the sooner an ecosystem is built, the more competitive it is.
Liu Gengrui, an analyst at Jibang Consulting Tuohan Industry Research Institute, analyzed the 21st Century Business Herald reporter. 'As mobile phone manufacturers gradually deepen their layout in the Internet of Things, the difficulty for other mobile phone manufacturers to get a share will increase because of the Internet of Things. It is non-standardized, and it has to have a fairly extensive ecosystem and software and hardware integration capabilities to be able to emerge in the market.
However, it is clear that the current layout of the Internet of Things is still in its infancy, and mobile phone manufacturers are making more decisions based on the background of the market and the inherent advantages of sufficient consumer groups.
At the recent new product launch conference, the president of the vivo AI Global Research Institute explained to the media that IoT-related smart hardware has a growing trend this year, but this does not mean becoming the 'second battlefield' of mobile phone manufacturers. 'We feel that it is not in the short term. But in the long run, when artificial intelligence develops to maturity, it is natural to carry out technical reserves, output of products and services. So IoT's connection and service is to be good. '
The surrounding also explained that intelligent hardware layout including smart speakers and bracelets, Vivo will make decisions based on market conditions. There is no absolute answer at present. At least for the moment, the aforementioned IoT Open Eco Alliance has been established since the establishment of mobile phones and home appliance manufacturers. They are actively exploring the landing plan.
Around the introduction, the cooperation program is mainly set up, for a single category to develop a set of standards to address the pain points of the two industries. That is, IoT manufacturers need to adapt to a variety of closed, private ecology, but what consumers buy back But they can't be interconnected.
It is reported that there are 7-8 industry manufacturers at the beginning of the alliance. In the past 2 months, the equipments of vivo and various manufacturers have been fully adapted. The premise of adaptation is to define the interaction standards and protocols, only to be internal. Vote passed.
At the same time, the Alliance is also seeking support from government agencies. 'The Internet of Things has a lot of agreements and ecology, but it is privately owned, so if some companies can form new, open alliances, rise to industry or national standards, government agencies I am also very willing to see such a situation. 'The surrounding is so.
Agreement still to be expanded
Although the layout of the Internet of Things field is far from being able to bring much profit to mobile phone manufacturers, it will still be a promising future.
Zou Debao, senior analyst of CCID Consulting, analyzed the 21st Century Business Herald reporter. 'Smartphones are one of the main entrances to IoT. The status of connecting ties is particularly significant and will become the main medium for intelligent control.'
In his view, the mobile phone layout of the Internet of Things is divided into three phases: the first phase is to solve the problem of smartphone endurance and multi-app function; the second phase is to unify the protocol standards, security standards, and establish an open cooperation mode; The third stage will be to optimize the smart phone function service and build the Internet of Things connection link system. According to this analysis, the current industry is in the second stage of development.
'When the formal application of 5G technology and the comprehensive layout of NB-IoT are completed, it will be more conducive to the process of mobile phone manufacturers intervening in the field of Internet of Things. 'Zou Debao told reporters that it is expected that by 2022, NB-IoT will be fully commercialized, and most devices of the Internet of Things will be Networking will be the layout of smartphones. 'Smart phones entering the Internet of Things will bring relative profit to mobile phone manufacturers in the next 10 years.'
What is going to be handled at the moment is essentially a universal agreement and standard problem.
Liu Gengrui pointed out that the Internet of Things requires a broad ecosystem. Participants will not only have mobile phone manufacturers, but will need a large third party to join. This requires a relatively mature platform and environment for third-party vendors to access. The software platform, in line with the Internet of Things and compatible mobile phone control operating system, providing a sustainable and growing development environment will be a problem faced by mobile phone manufacturers.
In Zou Debao's view, the core difficulty is the different protocol standards and security standards of mobile phone manufacturers. At the same time, the battery life of smart phones, the networking of 5G applications and Internet of Things devices are also objective elements that cannot be ignored.
This also made the advancement of the aforementioned alliances the focus of attention. In the face of media inquiries, the surrounding explained, 'We can foresee that when the mentality is open enough, in fact, these IoT device manufacturers and new alliances define the instructions below, There should be a high probability of being compatible. Because everyone is open minded, there are no resource barriers to operate and advance. 'This has also become part of the future development strategy of mobile phone manufacturers. 'We think AI and IoT are actually mobile phones. The two things that must be separated must be developed together.