The ancients said: 'No rules are not square.' At present, the dishwasher market is growing at a faster rate, and the development of 'industry norms' for the market as soon as possible is an important basis for ensuring its sail.
In the early years, if someone asked 'Would you like to buy a dishwasher to help you wash your dishes?', most people's answer is 'unwilling', but the situation is very different now. According to market research institute Yikang Data show that from January to July 2018, China's dishwasher market retail volume was 651,000 units, up 34.3% year-on-year; retail sales was 2.85 billion yuan, up 37.3% year-on-year. Avi Cloud (AVC) omnichannel The data shows that the size of the dishwasher market is expected to continue to rise to 6.3 billion yuan in 2018, an increase of 45.1%.
According to Wang Weiqing, senior vice president and chief sales officer of Bosi Household Appliances (China) Co., Ltd., the dishwasher market can maintain steady growth, and consumption upgrades can be said to be indispensable. 'Consumers gradually realize that machine washing is healthier than hand washing. At the same time, save time to spend more time with your family or try more meaningful things. 'He believes that the general trend in the past two years is to 'return to the family' and to pay more attention to food hygiene and safety issues. On the other hand, when the consumption level reaches a certain level, the pace of consumption upgrading is accelerating, people's demand for healthy living and quality life is becoming more and more urgent. Dishwasher naturally enters the consumer's sight.
Ye Bo, general manager of the kitchen and bathroom sales department of Jingdong Home Appliances Division, is even more vocal in the "2018 China Dishwasher Industry Summit Forum". The dishwasher will become the standard for Chinese families.
In fact, the original intention of consumers to buy products is diverse, such as not wanting to wash dishes, making the dishes more clean, shortening the time of family in the kitchen, etc. Recently, on Tianya Forum, there is a post saying that a pair of 80 small Husband and wife, originally a university classmate, childhood, 8 years of love and long-distance running into the marriage hall, but because of the dishwashing matter to the point of divorce, husband Xiao Yang is distressed, seeking the help of the majority of users. Finally, the dishwasher became Solve the ultimate mystery of family conflicts.
According to Wang Xugang, manager of Vantage's sales management department, 'When all kinds of rigid demand are more and more, the dishwasher should soon usher in a burst.'
According to statistics, in foreign countries, the popularity of household dishwashers has reached 30%-40%, while in the United States, France, Germany and other countries, it is as high as 60%-70%, and Southeast Asian countries are also growing at an annual rate of 20%. In China, the dishwasher still belongs to the 'New World', and the billion-level market big 'cake' makes a group of companies covet.
Zhongyikang data shows that from January to July 2018, the number of brands in the overall dishwasher market increased to 73, 31 new brands; the number of dishwasher models increased to 358, with an increase of 127 models, participants Continue to climb, concentration is reduced, industry vitality is enhanced.
The development of the industry presents a hot weather, which also causes the product to be mixed, intellectual property infringement and other phenomena. For example, compared with the products of the industry's entrants in the previous two years, the main products are different types of sinks, desktops, etc. The entrants imitate the industry 'predecessors', taking the integrated stove enterprise as an example, almost all of them are on the sink dishwasher.
Sun Liming, vice president of Fangtai Group, publicly expressed concern during the interview. If consumers lose confidence because of product defects, it will have a very negative impact on the future development of the entire market.
Ye Bo also believes that as the development of dishwashers is getting faster and faster, it needs to be refined on the industry standards, such as energy efficiency, cleanliness, sterilization rate, floor area ratio, etc. Consumption, water consumption, and washing results need to have a uniform industry standard to judge, thus helping consumers to better choose.'