Can understand the speakers you speak, open the door will automatically turn on the lights, you can also turn off the power outlets outside, these smart homes are entering more and more families. The pace of Xiaomi, Huawei, vivo , Lenovo and other 'Dayu' have recently tested the smart home industry, opening up the situation of the competition. At present, the industry leader has not yet settled, the cross-border cooperation and open ecology between different types of brands have become the norm. In the face of the promising smart home market, industry professionals believe that the key is to cultivate good internal strength and strengthen their product quality and core technology.
Multiple brands cut into the smart home field
According to the "2018 China Smart Home Industry Research Report" released by iResearch, the size of China's smart home market in 2017 is 325.47 billion yuan, and it is expected that the market will maintain a compound annual growth rate of 21.4% in the next three years. The unicorn, or the industry giant in the Internet, hardware, and home appliances, wants to share a piece of it.
Last week, Vivo officially launched the IoT product 'Jovi IoT' application at the Beijing New Product Launch Conference, providing a smart home product service portal to the IoT Open Ecology Alliance established in July. Consumers can use the 'Jovi IoT' to control more Smart home equipment. The alliance includes a number of well-known brands such as vivo, OPPO, Midea, Cobos, etc., are currently the leader in the mobile phone industry and home appliance industry.
In August, Lenovo launched three HomeKit smart home products that support Apple, with smart light bulbs, smart plugs and full HD cameras, which can be controlled with siri. Lenovo Group Senior Vice President, Personal Computer and Intelligent Devices Group President Jia Zhaohui believes: 'Smart home products only stay in the concept propaganda stage for a long time, and the usage rate in real life is not high, so Lenovo starts from household necessities, from single intelligence to local intelligence, thus achieving overall home intelligence. ' .
Coincidentally, Huawei also launched three smart home products last month. The difference is that Huawei and the industry leader Ou Pu Lighting and Shanghai Sansi jointly developed and added the first members to the independent hardware brand 'Huawei Zhixuan'. There are 3 color temperature modes. The arbitrarily exchanged reading and writing table lamp, and the exclusive water lily aromatherapy sleep light, in addition, the Huawei-selected full-color light bulb cooperated with Shanghai Sansi, using all ceramics, the service life can be as long as 13 years. When Huawei's mobile phone and smart home products are connected to the same local area network, through the cooperatively built smart home HiLink platform, press the 'Hi key' on the product to communicate with one button. The platform has more than 150 well-known manufacturers from the industry. Home entertainment, energy consumption, lighting, automation, security and other six categories of more than 100 categories of products.
As the global leading brand of lighting, Philips has released the 'Philips Hue' smart home lighting sub-brand as early as 2017. It also supports Apple's HomeKit access, as well as other smart home products on the HomeKit platform. Interactive. Just after the end of ChinaJoy 2018, Philips Show announced that it has officially cooperated with Razer Razer in China to connect the Philips show smart lighting system with Razer Chroma devices such as laptops, keyboards, mice and mouse pads. When playing games, cool lighting effects will be projected into the entire room through Philips show lighting products, enabling home lighting and gaming experience to be synchronized.
Cross-border cooperation and open ecology become the norm
Looking back at the development of smart homes, from the acquisition of Nest by Google for $3.2 billion in 2014, since the launch of smart home platforms by Samsung and LG, the wave of smart homes has swept into the domestic market, with the exception of a group of home appliance brands that entered the surge. Related parties in the industrial chain such as electronics, Internet and operators have also stepped in. They have independently developed intelligent hardware or layout ecological platform. Cross-border cooperation and open ecology between different types of brands have become the mainstream action of the smart home market.
Global Internet of Things observation pointed out in the "Analysis of the Status Quo and Prospects of the Development of the Smart Home Industry in 2018" that smart homes will experience three stages of development in terms of product form. First, the stage of intelligentization of single products, home appliances brands will be preferred from large Home appliances, such as TVs, refrigerators, washing machines, etc., other brands will prefer small household products, lamps, plugs, cameras, etc., forming a trend of head and tail, close to the middle. Second is the single In the stage of mutual integration of products, firstly, different types of products communicate with each other in data, and then break through the barriers of brand barriers. However, the products at this stage do not have independent actions, and can only be set by humans, such as displaying intelligent body fat scales on smart bracelets. The measured body weight, body fat percentage, the number of steps recorded on the smart phone on the smart phone, and the calories burned per day are also the stages that the industry is experiencing. Finally, the intelligent system phase, based on the second phase of product barrier-free data interworking After the system analyzes the situation in the space, the product can actively intervene in the environment, such as a smart thermometer detecting the room temperature. Too high, the body began to sweat, then control the air conditioner to automatically start cooling.
To realize the intelligent system in the final stage of smart home, IoT IoT is inseparable. In the eyes of the president of vivo Research Institute of Artificial Intelligence, the past 2017 was called the 'artificial intelligence golden period' in the industry. With the rapid advancement of voice interaction technology, the recognition accuracy that has plagued the industry has been greatly improved. Now 5G network is entering the sprint phase, and 5G is the best partner of the Internet of Things. Market application and network construction are just getting started.
Grinding products and technology to promote industry outbreaks
'Most people say that they don't know what specific smart homes are. Can you say smart lights when you turn off the lights? This smart gold content is also somewhat low.' Mr. Chen, a brand senior smart home salesman, told Reporter, although the concept of 'smart home' has become more popular, consumers are dubious about the technicality of related products.
According to some insiders, because the concept of smart home is huge, the industrial chain has many nodes, and the development seems to be left-right. Coupled with the abuse of intelligence in products, some manufacturers mislead consumers. At present, the smart home industry is a potential. Stock', but as of the first half of 2018, the industry did not appear as hot as expected.
The so-called industry has a specialization. In the view of Shao Yang, the chief strategy officer of Huawei's consumer business, mobile phones are the products they are best at, and they are also an indispensable entry in smart homes, while auxiliary products, such as speakers and wearables, are either To achieve 30% share, or not to do, other peripheral products such as light bulbs, table lamps, sweeping robots, etc., need to have sufficient professional and resource input, will not go to self-production.
Smart home products and artificial intelligence technology are two indispensable parts of the industry. According to the "2018 China Smart Home Industry Research Report", the two are usually in a state of symmetrical change. If the product market is hot, the technology field is relatively inferior. If the technology field is widely concerned, the product market will tend to be weaker. In this regard, the brand should grasp the industry development cycle and take advantage of the trend, so that products and technologies are correct.
According to the "2018 China Smart Home Industry Research Report", in the survey of employees, 44% of employees believe that the smart home industry will take two years to break out, the premise is that after technical tempering and product iteration, consumers The human-computer interaction experience has been improved.
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Jia Zhaohui, Senior Vice President of Lenovo Group, President of Personal Computer and Intelligent Devices Group: Smart home products have only stayed in the concept propaganda stage for a long time, and the usage rate in real life is not high, so starting from household necessities, from monomer Intelligent to local intelligence, thus achieving overall home intelligence.
Around the Dean of the Vivo Global Institute of Artificial Intelligence: With the rapid advancement of voice interaction technology, the identification accuracy of the troubled (smart home) industry has increased significantly. Now the 5G network enters the sprint phase, and 5G is the best partner of the Internet of Things. Application and network construction are just getting started.
Shao Yang, Chief Strategy Officer of Huawei Consumer Business: Mobile phones are an indispensable gateway for smart homes. Other peripheral products such as light bulbs, desk lamps, sweeping robots, etc. need to have sufficient professionalism and resources.