Guangzhou Taikoo Hui a beauty instrument salesman is explaining to customers.
Recently, a 'Hermes' in the beauty instrument - the Japanese brand Zestila tightening beauty instrument was planted by the star Zhang Yuxi on the small red book, attracting people from the United States to ask for links. The reporter recently from the market I understand that at present, e-commerce merchants in major shopping malls are favored by women, especially young women. Many beauty lovers are highly dependent on these beauty artifacts, and some are even obsessed. These hot products The price of high-end products is even tens of thousands of yuan, but the user evaluation is also mixed. The reporter found in the interview that the beauty instrument has a certain effect compared to the freehand skin care, but it is not so magical that the advertisement is bragging. Skin experts remind, beauty instrument Can be used as a daily maintenance aid, excessive use or improper operation or can accidentally damage the skin nerves.
Beauty 'artifact' price difference
Manufacturer: No effect 'Quality difference'
With the development of technology, 'beauty economy' has moved from traditional manual skin care to the high-speed road of technology skin care.
The reporter learned that at present, the major e-commerce platforms are from the face-lifting artifacts to the lifting and tightening, calming, and face-lifting functions. The beauty lovers can always find a favorite 'artifact'. Taobao and Jingdong keyword sales data show that the low-cost face-lifting 'artifact' represents the price of 39.9 yuan, Taobao single store monthly sales of 20,000 units; the mainstream high-end Japanese brand 'Ya Meng (YA-MAN)' RF beauty Instrument, the price is 3799 yuan, monthly sales can reach 1000~3000 units. The price difference is nearly 100 times, then what is the difference in use effect?
Ms. Zheng, a senior skin care person, told the reporter that she had started a lot of 100-yuan beauty instruments before, and bought a Japanese multi-polar version of 'YA-MAN' multi-pole RF beauty instrument through Japanese purchase half a year ago. Price more than 4,000 yuan, including clean, imported, LED lighting and other functions. 'I have insisted on using gold rods for a whole year, cheeks are thin. Now with Ya Meng this is mostly, I feel the face is lifted up, the skin is also It has become more delicate. 'Ms. Zheng said that the high-priced models have more functions, and the effect is more obvious, but the price/performance ratio is not as high as one hundred yuan.
A mid-to-high-end manufacturer in Shenzhen told reporters that the price difference between beauty instruments is so great in terms of shape, packaging, technology, etc. The high-end models use more black technologies such as: ultrasonic, LED lighting, RF, ion, micro current And other technologies, can achieve face-lift, anti-aging and other effects. 'Now most beauty instruments are taking a multi-functional route, your beauty instrument will indeed use the core 'black technology' more than the cheaper, but the brand premium accounted for the sale The price is very large, in fact, there is no qualitative difference in the use of the effect. 'The representative of the factory told reporters.
Professor Ye Xingdong, deputy director and chief physician of the Guangzhou Municipal Institute of Dermatology and Prevention, said that from the current beauty instruments on the market, it is actually a portable product of large equipment in hospitals or beauty salons. There are mainly three types, one is physical. Sexual, the second type is optoelectronic equipment, and the other is photothermal equipment. Essentially, these household beauty instruments do not meet the standards of medical beauty equipment, which are health care equipment, which can have a slight effect. Anti-aging, high-priced beauty instruments for collagen regeneration may be suspected of exaggerating publicity.
Consumer evaluation is mixed
Experts say 'you are insisting'
The skin is greasy, yellowish, and lacks elasticity. It is a day-to-day work overtime. It is a common problem for light-sex women who are facing the skin. How to improve the skin's luster is also a big problem. Compared with the skin care, more white-collar workers will use the beauty instrument. Ms. Wang, a maintenance enthusiast, told reporters that the radio frequency technology of the beauty instrument can directly reach the dermis layer to stimulate collagen production. LED light can solve deep skin problems and make the skin firmer and more translucent. Usually use beauty instrument skin care 1~ 2 weeks 1 Times. 20 minutes at a time. 'The use of 'Tripollar' RF multi-pole RF beauty device has been for half a year, and now I feel the face-lift effect, there is a fat-dissolving phenomenon, and there is a visual sense of pulling. It is as bright as a water-light needle. . Ms. Wang said.
But instead of buying the same beauty instrument, it will have the same effect. Ms. Liu, a fashion hot mom, told reporters that she was always in her heart after she was planted by her colleagues last year, 'Hitachi' and the Beauty bar 24K gold bar. At the time of the decisive start. After returning to China, it took a few days to press the bottom of the box. 'The use of the instrument is actually better than the bare hand skin care, but I can't stick to it. The facial problem still can't be improved...'
Professor Ye Xingdong told reporters that home beauty equipment can really play a broad-spectrum effect, but it can't be quantified. The effect is short-lived and reversible. If you want to achieve a certain effect in a short period of time, you still need to stick to it. Beauty equipment skin care, not as good as medical beauty effects, but better than freehand skin care, consumers need to use more as a 'habit'.
Expert reminder:
Improper operation, easy to accidentally hurt the skin nerve
In the interview, the reporter learned that young beauty lovers are highly dependent on these beauty artifacts that claim to deeply solve skin problems, face-lifting, speed up facial blood circulation, promote absorption, and stimulate collagen production. Some are even obsessed. In this regard, Professor Ye Xingdong said that the beauty instruments on sale in the market did not make clear indications, contraindications and possible complications and adverse consequences, such as radiofrequency, especially unipolar, causing burns, superficial nerve injury. Possibly, improper operation by non-professionals can easily damage the skin.
The reporter searched in Taobao with the 'beauty instrument' keyword. In the evaluation of the use of a product with a monthly sales volume of 24,000 units, a lot of bad reviews were also found. The consumer message with the network name 'lxx0' said, 'Use After a while, the blackheads of the nose were more and more, and the pores were sucked up. The steam from the steaming face was overheated and almost burned the cheeks. 'The reporter could not contact the consumer and the dealer. Whether the evaluation is objective. To this end, Professor Ye Xingdong suggested that consumers should look for trademarks, anti-counterfeiting codes, and purchase regular, more reliable products when purchasing beauty instruments. To keep invoices, it is convenient to protect rights when there is a problem.
In addition, Professor Ye Xingdong suggested that skin care should be moderate, and long-term high-frequency use of beauty equipment can damage the skin barrier and cause dependence. Under normal circumstances, human skin has a natural repair function, normal morning and evening normal skin care can be avoided, in order to keep the skin young Over-promotion, if you have serious skin problems, you should seek medical advice.