'Seeing the word 'washing dishes', first of all, I would like to thank the family members who used to pay for the dishes in the family. I would like to give them a compliment, thank you!” Van Xugang, manager of Vantage’s sales management department, expressed his opinion on 'washing dishes’. Justice, I am born to be strong,” said the understanding of this sentence. 'At the same time, in the dishwasher industry, it is necessary to make changes at this time. When facing family and consumers, tell them that Vantage is pursuing It is a healthy, quality lifestyle. This lifestyle requires everyone to change together, and it will promote more water-saving, more time-saving and healthier ideas, and let the lifestyle change the public's perception.
More than the market environment, user demand also affects industry growth
With the trend of consumption upgrading, the development of the kitchen appliance market and the change of people's consumption concept, the dishwasher market has gradually shown strong vitality and vitality in the past two years. In 2016, the year-on-year sales in 2017 showed a geometric surge. According to 2017 According to the data of China Dishwasher Industry White Paper, the retail sales of the dishwasher market reached 1.98 billion yuan in 2016, a year-on-year increase of 104.8%. Aowei Cloud Network (AVC) data shows that the retail sales of dishwashers in 2017 was 4.4 billion yuan. , Wang Wei, the vice chairman of the China Household Electrical Appliances Association, pointed out that in recent years, the kitchen appliance market has maintained a double-digit growth in the scale of industrial transformation and upgrading of consumption, including dishwashers. The growth rate of emerging kitchen appliances represented by electric steamer is more than 100%, and the dishwasher market has entered a rapid development channel.
In 2018, affected by the overall market downturn in the home appliance industry, the retail sales of dishwashers in the first half of the year was 2.43 billion yuan, an increase of 38.2% year-on-year, and the retail volume was 510,000 units, an increase of 37.8% year-on-year. The industry is still at the top of the list, but the growth rate has narrowed compared to the same period last year.
'The impact of the environment such as strict control of real estate is one aspect. On the other hand, the hidden factor is whether the products on our market can meet the needs of consumers. 'The analysis of the person in charge of the Vantage dishwasher, the reason why the dishwasher Can grow rapidly, more from the joint efforts of enterprises, media, institutions, channels, etc., users are more inclined to accept a passive way of consumption. And over time, the user's own perception and rational judgment after use Will gradually show up. At this time, the quality of the product, that is, the product experience will directly affect the development of the entire industry. 'So I think the growth rate of the dishwasher market in the first half of the year slowed down, there are big environmental reasons, there are industry reasons, On the other hand, it also warns all manufacturers that it is better to use a dishwasher that is more suitable for the fashion and more suitable in the environment of slower growth rate and the user has a rigid demand. Products to meet his rigid needs while promoting and supporting industry development.'
In the view of the person in charge, in the process of pursuing a better life, people's needs are becoming more and more clear, and consumption is becoming more and more inclined to rational consumption. Users will not buy products that cannot meet the demand because of low prices, and meet their needs. Products with higher prices will also be needed. 'As a company, you should not look at the market from the perspective of pure marketing, and repeatedly promote the products in a 'hard-filled' manner, but need to do a good job in consumer research. , based on user needs to develop and produce dishwasher products that truly meet the current market demand. ' Just as Vantage dishwashers have been uninterrupted user surveys from the second half of last year to the first half of this year, and for the needs of users. Design and development of a series of embedded dual-use series, embedded three-body health dishwasher and other solutions.
More than cleaning and sterilization, long-term storage also attracts user attention
'There is not wanting to wash the dishes; some want to make the bowls cleaner; some are distressed family members, in order to shorten the time of parents and wives in the kitchen, the various needs are different. 'Wang Xugang said, but the end result is concerned about dishwasher products More and more users. 'At the end of 2016, Vantage introduced a series of embedded dual-use dishwashers designed for the finished kitchen. At the end of 2017, it launched an embedded three-body healthy dishwashing set for users. From the current online and offline survey data, consumers are more and more accepting Vantage dishwasher products.
At the forum, the general manager of the Ovi Cloud Network Environment and Health Appliances Big Data Division shared an example. He said that his friend just got married. When decorating a new house, the rest of the home is not required, but there must be a dishwasher. So she added a female dishwasher to her kitchen. When asked about the feeling of use after installation, the friend spit out two points. First, his own dishwasher occasionally appeared like a sticky porridge. Secondly, the husband puts the tableware into the disinfection cabinet every time he washes the bowl, because the dishwasher can't be stored after washing, there will even be water droplets, and it feels unclean.
In this case, Wang Xugang had something to say. He said that Vantage’s current three-body health dishwasher can easily solve these two problems. As a three-body concept of 'wide-area cleaning, double-effect sterilization, antibacterial storage' As the core product, this series of dishwashers adopts ultra-long spray wall design, and the above-mentioned full spray method ensures that the 360-degree water flow is completely covered, and the pots and pans are cleaned without leaving a dead angle. In terms of sterilization, the wash The bowl machine is thoroughly sterilized by Rayvio-UV deep ultraviolet, and the double-effect sterilization is carried out by the high temperature cooking method of 75 degrees. It can achieve the sterilization rate of 99.99% of E. coli and Staphylococcus aureus similar to the disinfection cabinet. These two points can not only solve the problem. The above-mentioned friends about the problem of not being cleaned also ensure the sterilization effect during the washing process.
In terms of storage, the three-body health dishwasher combines 'deep ultraviolet long-acting antibacterial + automatic fresh air ventilation', which can be ventilated regularly and ventilated, that is, no moisture and no odor, and more environmentally friendly and healthier. The energy-saving residual temperature is dried. The cleaned and sterilized tableware can always be in a non-tidal and sterile storage environment. This is for the battle flag friend 'to clean the tableware every time and put it into the disinfection cabinet again to disinfect' The troubles were solved perfectly. The head of Vantage Dishwasher said, 'What we have to solve is to use a high-temperature cooking method in the washing process to thoroughly clean and disinfect; to give the tableware a bacteriostatic environment during the preservation process, let it Always keep clean and sterilize without smell. ' After all, Vantage dishwasher is designed to replace the sterilizer in the shape of the dishwasher, and can also be replaced in function. 'Dishwasher should not be just a washing space, It should also be a good storage space. '
'From the marketing situation of Vantage Dishwasher in the first half of the year, the promotion of various online e-commerce festivals, and the promotion activities carried out by the dealers under the current line have greatly increased us. The new retail format makes the online and offline no longer It was the mutual resistance, but the mutual promotion, mutual promotion, and mutual cooperation to promote the sales and market development of dishwasher products. 'Wang Xugang said that he believes that this point-to-face communication will soon usher in an outbreak. Point, because the consumer's rigid demand for the dishwasher has been more and more present. 'Walti will continue to cooperate with more third-party organizations on the basis of user research, and carry out the characteristics for Chinese users. Technology development, product launches and user reviews, driving the fast, sustainable and healthy development of the dishwasher industry.'