Under the background of Konka Group's new strategy of transformation and upgrading, Konka's color TV business has recently undergone a transformation and emerged as a new identity of Shenzhen Konka Electronic Technology Co., Ltd. One of Konka Group's strategic goals is to be driven by technological innovation. The world-class enterprise with global competitiveness', and Shenzhen Konka Electronic Technology Co., Ltd. is moving towards this goal after its establishment, actively deploying artificial intelligence, new generation display technology, smart home, user + super ecology, based on color TV industry, Color TV opened up smart homes and fully invested in technological innovation. In a recent interview, Konka Group Assistant President, President of Multimedia Industry Division, Shenzhen Konka Electronic Technology Co., Ltd. Chairman and General Manager Chang Dong introduced Konka Electronic Technology to the media. Some recent developments.
Konka Electronics launches new strategy
Future TV
This year, Konka Electronics launched the OLED V1 Future TV Series, a new product line that combines large screens with smart speakers to create scene-based services such as shopping scenes, smart homes, entertainment and social networking, educational security, and improved user experience. 'Future TV' will be the main theme of Konka TV. The follow-up will be based on OLED, 8K, artificial intelligence, and the Internet of Things. The smart home appliance market will be deployed. It will actively develop high-end, smart TV and integrate multiple resources to open smart home mobile. Internet. In the first half of 2018, sales of Konka OLED TVs have increased by 300%.
In the face of industrial and consumption upgrades, Konka color TV products continue to upgrade, software focuses on the development of artificial intelligence, hardware concerns the next generation of display technology, whether it is OLED or future Micro LED, Konka electronic technology is closely tracking, and may even be concerned, Put in some opportunities. In the face of future consumption upgrades and product upgrades, including the integration of downstream channels, the opening of Internet operations, Konka Electronic Technology will seize the next upgrade opportunity.
In addition, based on color TV, Konka will also take action in the field of OTT content operation and data interaction, with terminal + user mode, as a sharing platform, a distribution system for cooperation, and cooperation with Internet companies.
New V1 Future TV Series
smart family
In terms of smart home, all electrical appliances in Konka have a 'K-link' agreement, which has been able to achieve the interconnection of intelligent products within the brand. In the future, with the emergence of national standards or industry standards, it will be able to communicate with other brands of electrical appliances.
Take TV as an example, Konka Future TV is both a smart sound and a home control center that controls all home appliances. Compared to pure smart speakers, Konka Future TV has a large screen and shows intuitive natural advantages. Some smart home scene lights It can't be reflected by voice, and the screen can display a lot of things. The future, such as shopping, security, education can be achieved through the screen display, as well as entertainment, including music TV, games, singing K, mobile video, etc. can be reflected in the big screen on.
In order to meet the needs of its own semiconductors, Konka has also invested in human and material research and development in chip design, such as WIFI chips, Bluetooth chips and other IoT chips.
In the expansion of artificial intelligence, Konka plans to establish a joint venture company with Internet companies, set up a joint laboratory, explore the next step of artificial intelligence, new TV usage scenarios, and future TV experience.
Chang Dong, Chairman and General Manager of Shenzhen Konka Electronic Technology Co., Ltd.
R
Konka's main research and development capabilities are concentrated in electronic technology. At present, more than 400 R&D personnel are mainly in electronic technology companies. The future research and development in artificial intelligence is mainly carried out by Konka Electronic Technology, one is to find strategic partners, and the other is to develop artificial intelligence. Front-end technology and talent reserve.
For R&D, Konka has paid more and more attention in recent years. The proportion of R&D investment in revenue is rising. Every year, R&D has a stable and even increased investment. Konka Electronics has set itself as a technology-driven, technology strategy. Its vital strategy is even the future strategy of Konka Group. The future value of Konka Electronics will be mainly reflected in R&D investment and highly matched with Konka Group's strategy.
In addition, in terms of smart manufacturing, Konka started construction of a new smart factory in Zhangzhou at the end of this year, establishing a modern intelligent production industry for color TV sets, and a new intelligent production base will be located in Fenggang, Dongguan.
In summary, from the new initiatives in the future of television, smart home, artificial intelligence and other aspects, Konka Electronics Technology is based on the color TV industry, attacking related fields, fully investing in scientific research and innovation, reflecting a new look. Based on technology Innovative Konka, the future will bring more strong performance.
