On September 14th, the 'China Smart Toilet (Gate) Safety Symposium' with the theme of 'Safety Responsibility Upgrade' was held in Quanzhou. China Household Electrical Appliances Association, China Household Electrical Appliances Research Institute and Haier, Jiu Mu, Ben Jie Bao, Tejieer and other business representatives attended the seminar. The meeting analyzed and discussed the development and problems of the smart toilet industry in China in the past year, and announced the establishment of the Intelligent Toilet Seal Safety Alliance. Promote the cooperation of all brands, jointly increase the research and development and promotion of products, and jointly promote the rapid popularization and healthy development of the smart toilet industry.
The three mountains are difficult to move.
On October 13, 2017, the China Household Electrical Appliances Association Intelligent Sanitary Ware Professional Committee released the “2017 China Smart Toilet Consumption Survey Report”. The report pointed out that in 2016, the domestic smart toilet market reached 3.1 million units, a year-on-year increase of 59. %. Although the sales volume has increased significantly, the market penetration rate is still very low. 'Consumers have low awareness of smart toilets, limitations of installation conditions, and industry standards need to be improved'. Just like 'three big mountains', it hinders the further development of smart toilets. universal.
After more than a year of development, China's smart toilet industry has made great progress in product categories, functional technologies and market expansion. Relevant data show that 2017 Jingdong smart toilet cover sales increased by more than 80% year-on-year, 2018 smart toilet In the Jingdong New Year's Festival, the sales volume increased by 185%. In addition, Internet brands such as Xiaomi competed in the smart toilet market, and smart toilet covers with functions such as water washing, voice control and health detection were also available. More intelligent toilets have entered the European and American markets, achieving a zero breakthrough in the domestic high-end market for smart toilets.
Experts at the seminar said that although the industry is showing a trend of 'competition,' the smart toilet lid is not as fast as the market expects, and its overall penetration rate is currently less than 5%, which hinders the development of the smart toilet industry. The mountain is still there. The root cause is that consumers still have cognitive misunderstandings on smart toilets. The popularity of smart toilets is difficult. On the one hand, smart toilets in China start late, many people don’t know smart toilets. Cover, or limited to 'speaking' smart toilet cover. Those who know the smart toilet cover product rarely have the benefit of the smart toilet cover. On the other hand, because the smart toilet cover is different from ordinary ceramics. The toilet, which has the functions of intelligent drying, warm water washing, seat heating, etc., has extremely strict requirements on the use of water, electricity and materials, which has caused many consumers to produce safety, hygiene and use aspects of the products. Concerns.
Lu Jianguo, China Household Electrical Appliances Research Institute, said that the sampling of smart toilet products is mainly exposed to electrical safety and health: grounding measures do not meet the requirements of 30%; Escherichia coli antibacterial failure rate is higher 85%. Electricity and sanitation, it is indeed the smart toilet industry needs to be improved. Therefore, it is necessary for industry practitioners to improve training standards, improve the security system, and regularly check products.
Opportunities and challenges coexist. Haier, Jiu Mu and other brands show the style of the industry
Facing the coexistence of opportunities and challenges, the market environment and the concept of consumer consumption are difficult to change. The domestic smart bathroom brands represented by Haier Weiwei, Jiumu, Jiejiebao, Tejieer and other enterprises respond to the national consumer demand upgrade and the country. The call for the toilet revolution, through technological upgrading, product upgrades, marketing and other means, to eliminate consumer concerns and jointly promote the industry forward.
As the first brand of Chinese household appliances that entered the smart toilet cover market in 2015, Haier Weiwei relied on Haier's technology accumulation and global R&D resources in the field of home appliances for more than 30 years, insisting on user-centered, constantly interacting with users, according to fans' complaints. Nearly ten product iterations have been upgraded. According to Li Changzheng, general manager of Haier Weiwei, in terms of electricity safety, Weiwei took the lead in applying the patented technology of 'anti-electric wall' to Haier water heater for more than ten years to apply to smart toilet products. Design, developed the Weijiao V3 anti-electric wall series intelligent toilet cover, define the bathroom with the standard of household appliances, comprehensively protect the user's electricity safety; facing the user's worried water sanitation problem, the defending success will be Haier's original in the washing machine, water heater The 'clean water washing' technology promoted and applied to the smart toilet cover product, launched the 'clean water washing' V5 series intelligent toilet cover, with ultraviolet sterilization, silver ion antibacterial, electrolytic water sterilization triple sterilization, before and after the inlet pipe The double-filtered water purification process guarantees the safety of water quality; in terms of material and safety of use, Haier Weiwei adopts ASA material cover plate, which is resistant to high temperature. Anti-aging; stainless steel spray bar and anti-bacterial material seat to avoid bacterial growth, giving users peace of mind. At the same time, Haier defending is also committed to service upgrades, in March 2016, the defending pioneer took the lead in Tmall '30 The free trial of 'day activities, created a new model for free trials; at the same time, Haier's five-star service advantage, service network throughout the country, remote area installation is not a dream, further promoted the popularization and promotion of smart toilets in China.
As an outstanding representative of the traditional sanitary ware brand, Jiu Mu launched the 'Toilet Revolution, Clean China' health and welfare public welfare action in 2018, deeply participated in the toilet revolution, spared no effort to improve the environment of China's public toilets, and promoted the revolution of the toilet revolution with intelligent intelligence. In terms of product technology, Jiu Mu innovative silk glaze and silver ion antibacterial technology, issued anti-corrosion, sterilization, descaling non-contact intelligent applications and other targeted technical solutions, to give play to the technical advantages of the industry, to help the Chinese toilet revolution.
In 2018, Jie Jiebao launched the 'Light Net Shield' series of products, using UV ultraviolet sterilizing technology to 'kill' the bacteria in the water of the human body, plus a pre-filter device to ensure the safety of water. Teguer also Through the NH-3D stereo surround heat, '臻 soft oxygen kinetic' cleaning technology, to bring more convenience and comfortable toilet experience to users.
Established a security alliance, and all brands promote industrial security upgrades.
In order to better promote the popularity of smart toilet lids and promote the development and progress of the industry, Haier Weiwei, Jiumu, Jiejiebao, Tejieer and other brands have jointly established with the support of China Household Electrical Appliances Association and China Household Electrical Appliances Research Institute. The intelligent toilet (cover)' safety alliance aims to promote the development of new technologies and new products through joint action of various brands, and work together to promote the healthy and rapid development of the smart toilet cover industry.
At the inauguration ceremony of the safety alliance, all brands jointly issued a joint statement. Under the situation that opportunities and challenges coexist, difficulties and hopes are in the same situation, all brands will brave the important task of popularizing and developing smart toilets in China, and increase investment in research and development of products. Pay attention to the development of new technologies and new products, and give full play to the advantages of each company's products and brands, from improving consumer awareness, increasing consumer experience opportunities, strengthening industry cooperation, conducting cross-border alliances, etc., and increasing smart toilet seats. Popularization, and continue to carry out discussions on 'safety' topics and consumer education topics, to provide consumers with more and better products and services, and jointly promote the development of China's smart toilet industry.
'Increasing R&D investment to promote technological advancement of products and enhance the experience of products is the social responsibility of every brand. 'The relevant experts pointed out that 'because the industry is still in the early stages, smart toilets are in China. The market's popularization path has a long way to go. Therefore, all enterprises need to increase marketing efforts to carry out consumer education and market cultivation. Everyone works together to make every family use a safe smart toilet lid. Responding to the call for national consumption upgrades with practical actions. '
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