In recent years, the development trend of the OTT industry has been rapid. From an objective point of view, the policy is becoming more and more perfect, and the consumption and technology upgrades promote the rapid development of the OTT industry. According to the statistics of Ovi, the number of OTT terminals in China is 265 million units in 2017, and the future market economy will be driven. It is immeasurable, and from a subjective point of view, the OTT service is mainly based on Internet TV. It not only has the interactive experience advantage of the Internet, but also has a high-definition large-screen viewing eye, attracting consumers to return to the living room, and OTT advertising to make up for the traditional advertising blind spot. Its advertising value is recognized by the brand. The number of terminals in the scale, active users and platform operations, the combination of the three is released in the OTT market billion-level market.
As the first and only unicorn company in the OTT industry, Cool Open Network has officially divested its TV business into a smart TV system service provider, focusing on operating a smart TV system, promoting the rapid development of the big screen OTT ecosystem, and its valuation reached 9.59 billion.
Expand the terminal market: Provide a soft and hard integrated OTT solution
In April of this year, since the company's CEO Wang Zhiguo announced that the cool-open network stripping TV business focused on tapping the value of OTT big screen, it has received much attention from the industry. Cool Open Network has developed its front-end business operation platform based on TVOS2.0 standard, front-end data analysis platform and A complete video service integration operation system formed by terminal software has certain technical strength in system authority control, big data information transmission, user privacy protection, application management and control, and the security level is relatively higher.
Cool open system advanced technology blessing
Cool open system science data analysis
Cool Open Network quickly expands end-users through purchase and cooperation with chip and board manufacturers, terminal manufacturers and operators, and provides software and hardware integration to help partners quickly deploy OTT terminals, and gathers billions through system open source sharing. The terminal 'target, and the partner can avoid the software migration process by directly purchasing the motherboard. The system service is responsible for the system, solve the software system after-sales problem, reduce the partner's R&D system and software after-sales cost. Currently the cool open system is already Skyworth TV, Cool TV, and Philips TV, Panasonic TV, Panda TV, TPV, Vision, Vision, Core, Five Star and other 16 non-Cool brand services, and reached a strategic cooperation with Jiangsu Radio and Television, according to According to public information, as of the end of 2017, the total number of activations of Cooler's system reached 31 million, and the market share reached 18.4%. In the future, the company will focus on the platform operation of the scale of '100 million terminals'.
Scale the platform, amplify the value of a single terminal
The value of the OTT terminal is by no means pure hardware profit. When the platform of the Cool Open system is scaled up, advertising companies, marketing companies, and application service organizations have joined in, which can stimulate the rapid growth of value-added business revenue. It will be a very valuable one. OTT platform. The open-win network proposes a win-win situation. The sharing system is not only a win-win sharing system based on earnings, but also a terminal value capital system based on the same technology framework. Calculated by the value of 30 million activations, the value of each terminal is several hundred yuan, which is much stronger than the pure hardware revenue.
The number of large-scale terminals has given birth to the value of OTT large-screen advertising. Cool Open Network is the first enterprise to enter the big-screen interactive marketing field. This year, Cool Open Network organized the Spring Festival red envelope, TV version of Monopoly, World Cup and other interactive marketing activities, and obtained The billion-dollar exposure and 10 million user interactions provide a good path for advertisers to move from exposure to conversion. This is due to the extensive experience of the company in the operation of the platform, and also created a textbook for the OTT industry. 'The case of the case.
Cool Open System World Cup Interactive Marketing Advertising
In 2018, the development of the OTT industry entered the fast lane but also accompanied by challenges. The Kukai network set a benchmark for the industry and helped traditional manufacturers to achieve cornering overtaking on the OTT platform layout. How will the large-scale OTT platform operation bring us? What kind of amazing performance? Let us look forward to it.
