According to the August data show, Hisense Laser TV in 80 inch and above the large screen TV market sales accounted for 64.37%, sales accounted for 56.63%, sales increased by 194.59%, the market record is commendable.
In the fierce competition 1-August, Hisense Laser TV in 80 inch and above the large screen TV market volume, the share has always maintained at more than 50%, the king status can not be shaken.
Since the listing in mid-May, Hisense 80-inch laser TV L5 in the listing Hundred days to achieve a remarkable record, its 80-inch and above the large screen TV market share of the basic maintain more than 25%, is 4 consecutive weeks occupy the top 10 TV products.
Data source: Zhong Yi Kang In addition to the 80-inch L5 products, the market boost of large-size TV products also helped the laser TV products in the overall decline of the home appliance industry in the trend against the upside, high-end TV products and large-size television is expected to become a TV manufacturers to achieve profit growth of one of the few dividend areas.
Zhong Yi Kang analysis that, from this year's color TV market trend, large-size television has become the industry's expected growth point. Take the offline market, for example, according to the monthly retail monitoring data of the China-hong-kang era, 55-inch retail sales accounted for 32.3%, 2018 years ago, compared with the same period last year 2.3%, 65-inch retail sales accounted for 9.3%, compared with the same period last year increased 3.9%, 75-inch retail volume accounted for 0.9%,
Grew by 0.6% from a year earlier.
In addition, on the one hand, the color TV market into the replacement cycle, and the market characteristics of this period is the demand to quality products transfer, so high-end large-size TV become the first choice for the public family.
According to IHS Markit, the demand for oversized TV panels, including 60-inch and larger sizes, is growing rapidly, with annual shipments reaching 10 million for the first time in 2016 and four times times more in the next 10 years. Thus, both high-end and large-screen two advantages of Hisense Laser TV will be in the future for a long period of time to maintain a strong growth trend, ' replacement first choice ' may become one of the reasons for the continued higher laser TV.
In addition, Hisense Laser TV because of its laser reflection imaging principle and has a health eye function, 80-inch L5 products in three meters of sight can be viewed, the perfect solution to large-size LCD TV can not be long-distance view of the defects.
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