Ten years ago, in order to buy a new iPhone, some teenagers even sold a kidney. Now, the price of the new iPhone has doubled. I want to start a new top version. I am afraid that a kidney is not enough. .
First of all, let's take a look at the heights of Apple's latest three new iPhones:
iPhone XR: 64GB/128GB/256GB price is 6499 yuan / 6999 yuan / 7899 yuan
iPhone XS: 64GB/256GB/512GB price is 8699 yuan / 10999 yuan / 11899 yuan
iPhone XS Max: 64GB/256GB/512GB price is 9599 yuan / 10999 yuan / 12799 yuan
The new iPhone series starts at a record high of 6,499 yuan, and the price of the top version is up to 12,799 yuan. After watching the price and watching the new iPhone wallpaper, it feels like the color of the waist.
iPhone XS Max top version of this price, enough to buy two iPhone 8, three Huawei P20 Pro, five millet 8...
iPhone officially entered the era of 10,000 yuan
Just last year, the starting price of the three iPhones was still in the 5-word range, and even after the sale, spending more than 4,000 on the e-commerce platform, you can buy a new iPhone decently.
However, today, Apple’s plot to raise prices has started last year. Last year’s 10th anniversary iPhone X is a breakthrough in the price of Apple’s mobile phone. It’s true that it allows us to see new smartphone forms and feel It’s a cooler and smarter future, but the price of up to 9,688 yuan can already see the ambition of Apple’s price hike.
The price of the iPhone X is only a test. At the beginning of this mobile phone, consumers are also yelling at the same price, but the final sales are still as 'pleasing' as ever. According to data reported by foreign media GSMarena, Apple iPhone X so far It has been sold for 10 months, and its shipments have exceeded 60 million units, with sales reaching US$62 billion.
The success of iPhone X undoubtedly gave Apple confidence to further increase the premium of new products. If the pricing of iPhone X is still slightly implicit, leaving a little more, then the release of a new generation of iPhone marks the official entry of Apple’s mobile phone into 10,000 yuan. era.
Smartphone price or water rises
In recent years, the iPhone has always been the vane of the smart phone industry. Where does the iPhone go, where is the wind direction of the industry? For example, fingerprint recognition wind, local gold / rose gold color wind.
Last year, Apple led the popularity of Liu Hai's comprehensive screen and face recognition technology. This year, the new iPhone's main feature of 'Double Card Dual Standby' is the function that Android mobile phone manufacturers, especially domestic mobile phone manufacturers, have already been tired of. The standard value is mentioned, so, in addition to the price, the new iPhone has almost no advantage of the 'follow' of domestic manufacturers.
With the overall price increase of the new iPhone, this year's smartphone new machine pricing is likely to rise, Apple will drive the new product price of the entire smart phone industry, and the domestic manufacturers have reserved a premium space. According to the latest rumors The starting price of the upcoming Huawei Mate 20 is expected to exceed 4,000.
Apple's ambition and entanglement
In the first half of this year, there were two landmark events in the smart phone industry. One is that Apple’s market value has broken trillions and it has become a veritable giant. Another is that Huawei’s mobile phone surpassed Apple in sales for the first time. The world's second largest smartphone manufacturer.
Especially in China's smart phone market, domestic manufacturers are waiting for the market, and the iPhone's market share is also facing the danger of being eroded. Although it is already a giant, Apple's industry status still faces challenges, which makes it impossible to sit idly by.
Since the sales were taken away by Chinese manufacturers, they took back the lost profits from the price. As a 'commercial giant', Cook’s business has always been savvy.
For a long time, the profit of iPhones is much higher than that of domestic manufacturers. According to Counterpoint Research, the revenue of Apple iPhone X alone exceeds the sales of Huawei, oppo, vivo and Xiaomi in the past 10 months. However, Apple is not satisfied with this, so it has a new round of price increases.
At the same time as the price increase, Apple is undoubtedly looking for ways to stimulate users to purchase. So, on the iPhone XR and iPhone XS Max in the new iPhone, Apple has added the long-awaited dual card dual standby function for the first time.
When the 'double card dual standby' toothpaste was squeezed out by Apple, it shows that the new generation of iPhone really does not have the innovation or function point of the hand. It can only be used to forcibly harvest a batch of fruit powder. Double card dual standby, Apple dare to sell high prices? Cool out of the rivers and lakes must be more than anyone else.
Double-card sales, high-price profits, these two killers, it is Apple's overall counterattack performance against domestic manufacturers. However, it is ironic that the capital market this response to Apple is - 1.24% three-year new product release The biggest decline in the day. Both want sales, and do not want to lose profits, come up with a product and price that is completely insincere, it is really tangled and contradictory.
The Chinese users who are struggling with the downgrade of consumption are once again deeply stung by the bubble brought by Apple’s crazy price hike. After watching the 'middle-class' of the press conference, they are squeaking the sizzling of the mustard and sipping hot. Tears.
