Zhongyikang's latest data released in August 2018 shows that Hisense's laser TV retail sales and retail sales share both exceeded 90%, and continue to lead the market with absolute advantage.
According to Zhongyikang monitoring data, from January to August this year, Hisense's laser TV retail sales increased by 407.44% year-on-year, and retail sales increased by 197.60% year-on-year. Looking at the entire laser TV market, Hisense's laser TV retail market share reached 94.46% in August, retail The share of the share reached 94.82%, both of which broke through 90%, leading the industry.
Since 2014, Hisense launched the world's first 100-inch laser TV. The fourth generation of laser TV has been industrialized for four years. In the past four years, more than 20 companies around the world have joined the camp. Since 2018, Laser TV has gradually become the mainstream product in China's large-size color TV market, and Hisense Laser TV has become the biggest hot spot in the large-size market due to its excellent 'safe eye protection' advantage and color expression.
With the excellent performance of laser TV, Hisense is continuously harvesting the big screen market dividend. For a long time, big-screen high-end TV has always been the 'territory' of Japanese and Korean brands, and from January to August this year, both in terms of retail volume and retail sales, Hisense laser TVs have already steadily occupied half of China's 80-inch and above markets, with retail sales accounting for 64.37% in August.
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