A text to understand Apple's 2018 autumn new product launch, iPhone Xs series C-debut

At 1 am on September 13th, Beijing time, Apple's 2018 autumn new product release meeting arrived as scheduled. What did the conference say? Let's talk about it!

First, Apple Watch Series 4

First of all, the protagonist of the debut is the Apple Watch Series 4 with full screen design. The UI of the watchOS system has also become a rounded rectangle. The official said that the screen display area has increased by more than 30%.


Apple Watch Series 4

Apple Watch Series 4 main connection, health features, built-in more advanced gravity sensor, next-generation accelerometer gyroscope, real-time perception of heart rate changes, ECG ECG monitoring, drawing ECG, detecting user falls, also supporting SOS emergency calls when critical .

In addition, the Apple Watch Series 4 microphone moved to the other side, the side button added Taptic feedback, the digital crown used vibration feedback, the speaker was upgraded, the sound increased by 50%; and the new 64-bit S4 dual-core processing was built-in The performance is improved by 2 times; it provides 18 hours of battery life and can support 6 hours of outdoor sports; the chassis is made of composite material of black ceramic and sapphire glass, with better linking ability, total gold/silver/grey color, 40mm/ Available in 44mm sizes.

In terms of price, the Apple Watch Series 4 starts at $399 and the cellular version is $499. The pre-sales were started on September 14 and officially launched on September 21. At the same time, the Apple Watch Series 3 was also reduced to $279.

Second, iPhone Xs and iPhone Xs Max

The appearance basically retains the iPhone X prototype, including Liu Haiping, etc. The difference lies in the size, in which the iPhone Xs is equipped with a 5.8-inch OLED screen, while the iPhone Xs Max is 6.5 inches, and the screen resolution is 458PPI. Thanks to comprehensive Screen design, 5.8-inch iPhone Xs body size is smaller than the 5.5-inch iPhone 8 Plus.

The iPhone Xs series is equipped with the world's first 7nm chip - A12 bionic processor. A12 chip integrates 6.9 billion transistors, using Apple's own designed GPU, AR function is greatly improved. Compared with the previous generation A11 chip, A12 processor supports 5 trillion Sub-neural network operation / sec, and a new video decoding engine, the overall performance improved by more than 30%. iPhone Xs machine learning can recognize more than 50 expressions.

For the camera, the iPhone Xs is equipped with a front-end 7 million, rear dual 12-megapixel camera. The rear camera is F1.8 and F2.4 aperture, which can achieve maximum analog adjustment to f/1.4 aperture, and support OIS optical image stabilization.

The iPhone Xs series also has built-in stereo speakers, IP68 waterproof and dustproof, HDR10, faster Face ID unlocking, gold, silver and space gray, and also retains 3D Touch function, known as 'the world's best Face recognition mobile phone'.

The dual-card feature is also implemented on the iPhone Xs. Among them, the iPhone Xs series uses the SIM card + eSIM combination in the international market, while the iPhone Xs Max national version supports the dual SIM card (exclusive). (Update: iPhone Xs The line is still a single card, while the iPhone Xs Hong Kong version is a dual card through SIM+eSIM combination)

In terms of price and time to market, the 5.8-inch iPhone Xs and the 6.5-inch iPhone Xs Max both offer 64GB, 256GB, 512GB storage, iPhone Xs starts at $999 (National Bank 8699), and iPhone Xs Max starts at $1099 (9599) Yuan), open the booking on September 14 and start selling on September 21.

Third, iPhone XR

The new 6.1-inch iPhone is named iPhone XR, with a liquid retina screen with a resolution of 1792x828 and 326PPi, with a 6.1-inch LCD panel.

Like the iPhone XS series, the iPhone XR is also equipped with the latest A12 bionic processor, 12 megapixel wide-angle camera (only one-shot single-shot, also supports portrait mode), built-in 'neural engine' AI processing, support for Face ID function iPhone XR also supports dual card dual standby, National Bank and Hong Kong version are dual SIM physical cards.

The difference is that iPhone XR does not support 3D touch, but instead uses touch-sensitive touch (click wake-up) instead; it supports IP67 waterproof and dustproof, although with a larger screen, iPhone XR has more than 1.5 iPhones. hour.

In addition, the iPhone XR front camera is 7 megapixels, supports TrueDepth deep sensing technology, portrait mode selfie, Animoji and Memoji moving expressions. At the same time, iPhone XR also provides black, white, blue, coral, yellow and red, etc. 6 color schemes, this is the iPhone with the most color matching since the iPhone 5C.

iPhone XR offers 64GB, 128GB, 256GB storage in three sizes, starting at $749 (starting at 6499 yuan) and opening pre-order at 3:01 pm on October 19.

Fourth, other

At present, the equipment equipped with iOS system has reached 2 billion units, iOS 12 official version, watchOS 5, tvOS 12 will be officially launched on September 17, and the official version of macOS Mojave will be launched on September 24.

Apple Smart Speaker HomePod adds stereo functionality, and AirPower, AirPods, which everyone cares about, is not mentioned.

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