In the early morning of September 13, the fruit powder finally ushered in the Apple 2018 autumn new product launch conference. At this conference, Apple launched three mobile phones and a watch, namely iPhone XR, iPhone Xs Max, iPhone Xs and Apple Watch Series. Shanghai local home appliance retailer Yongle Life Appliances, announced that the city's stores began accepting Apple's new product reservations.
According to Tao Fen, general manager of Yongle, this time Apple chose to start a new product launch in September. It has been a 'convention' for several years, which fully proves its expectation and trust in the Chinese market. It is listed during the traditional Chinese holidays such as the Mid-Autumn National Day. Undoubtedly, it will highly attract market attention and directly drive sales. In particular, the XS series has no suspense to launch the 'double card dual standby' function, and the introduction of XR products more suitable for young consumers, which is enough to prove Apple to China. The consumer market attaches importance to and continues to deepen. As a designated authorized retail channel, Yongle will open the store reservations from now on.
The iPhone Xs has a screen size of 5.8 inches, which is the same as the screen size of the iPhone X. Both use a 5.8-inch OLED screen with a resolution of 2436x1125. On the processor, the iPhone Xs uses the latest 7nm A12 processor - the A12 processor. With 6-core CPU + 4 core GPU, GPU performance is increased by 40%, overall performance is 15% higher than 10nm A11. In waterproof level, iPhone Xs uses IP68 waterproof, higher than iPhone X's IP67 waterproof. , iPhone Xs rear dual 12 million pixel camera, with a larger sensor, support OIS optical image stabilization, F1.8 and F2.4 aperture, it is worth mentioning that this iPhone Xs can achieve the analog adjustment of the aperture. The maximum can be simulated to adjust the aperture of f / 1.4. The iPhone X rear dual camera is a 12-megapixel wide-angle lens (F / 1.8 aperture) + 12 million pixel telephoto lens (F / 2.4 aperture) combination, does not support analog aperture adjustment. In terms of camera, iPhone Xs is better, supports e-SIM card + SIM card configuration, does not support dual physical SIM card.
iPhone Xs Max is by far the largest iPhone model, and the most expensive iPhone at this stage. iPhone Xs Max is equipped with a 6.5-inch display with a resolution of 2688×1242, 458PPI OLED screen, IP68 waterproof, in terms of configuration. Much like the iPhone Xs, it's all A12 chips, with 7 million front and 12 million pixels rear. However, iPhone Xs Max supports dual physical SIM cards, that is, in larger screen sizes and dual card pairs. Waiting, iPhone Xs Max has a better choice than iPhone X.
iPhone Xr is a 'special case' of this conference. Compared with iPhone Xs, it does not support the high price of dual physical SIM card and iPhone Xs Max, and the compromised screen size makes this 'cheap' iPhone become this At the press conference, the iPhone Xr is equipped with a 6.1-inch LCD screen with a resolution of 1792x828 and a 326PPi Liquid Retina screen. It also has 6 colors of white, black, blue, yellow, red and coral. Color matching, the processor is not the A11 that was previously rumored, but the same 7nm A12 processor as the iPhone Xs series. The camera is 7 million pixels in front and 12 million pixels in the rear. In the storage configuration, the machine has 64GB. There are three versions of 128GB and 256GB, and both versions of iPhone Xs are only 64G, 256G, and 512G. In contrast, iPhone Xr has a larger choice. It is reported that this model will be released on October 26.
In addition, at Apple's autumn new product launch, Apple announced a new generation of Apple Watch Series 4, with a large display and a small frame, Apple Watch Series 4 brings a new change. With watchOS 5 More notifications and content, a new 64-bit processor, twice the performance, and a next-generation accelerometer gyroscope that lets Apple Watch find out if it falls. When it detects a human fall, Apple Watch A reminder will be sent prompting you to call the emergency service. If you feel that you can't move for more than 1 minute, the call will start automatically. As for the heart monitoring function, Apple Watch can now detect low heart rate. The device can now check your heart rhythm, It enables the detection of atrial fibrillation. Apple Watch Series 4 has been certified by the US FDA.
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