On September 1st, Hangzhou Xixi Yintai City surged. A deep and affectionate VCR attracted the crowds of passing pedestrians. In the story, a father insisted on giving a meal to the son of a bus driver for ten years. The warmth and greatness of thousands of ordinary families.
Starting with the VCR called "Not Old Kitchen", the 10th Anniversary Celebration of Shuaifeng Integrated Cookware officially kicked off with Hangzhou as the starting point.
On-site activities, the heart will inevitably have a return
On-site offers are non-stop, more delicious, lucky draws help; online selection of red, pass handsome love. It is not difficult to see that in this year's kitchen gas industry growth slowdown, Shuaifeng's 10th anniversary celebration, Not only is it expensive, but it is also a deep 'going heart'.
On September 1st, the Xixi Yintai City scene, the enthusiastic consumers gave Shuaifeng a great return:
In the play room of "Not Old Kitchen", wave after wave of consumers came in to watch and left their purchase information;
In the product exhibition area, the vivid explanation of the staff not only gathered a large number of consumers, but even many consumers chose to order directly. A consumer from the Xiaoshan area in Hangzhou said in an interview with the media, 'The first contact with the handsome Feng integrated stove is at a friend's house, friends are highly rated, catching up with the 10th anniversary of this return, so I don't hesitate to buy one.
The food and lottery sessions on the spot are full of laughter and laughter. Taste the food cooked by Shuaifeng integrated stove, receive the prize of unexpected surprise, consumers unconsciously, the brand history and current industry status of Shuaifeng, Have a deeper understanding.
Ten cities and hundreds of households
As one of the highlights of the 10th Anniversary, Shuaifeng Integrated stove also has a free upgrade of the kitchen of 'Ten Cities and 100 Households'. Including Hangzhou, Shuaifeng will also be in Handan, Nanchang, Nanjing, Nanyang, Wuhan, Xiangtan, Yibin, Xi'an and Changchun selected a total of 100 user representatives from all over the world to install the integrated stoves for free, and upgraded the kitchen to allow more families to have a new kitchen environment and enjoy a healthy 'not old kitchen'.
For a long time, Shuaifeng has been recognized by consumers with its leading technology and solid manufacturing power. The 10th anniversary of the large-scale celebrations, one is the feedback to the old customers, and more importantly, through the old users. Linking and maintaining again greatly improved Shuaifeng's reputation, deepened the understanding and recognition of the potential consumers on the Shuaifeng brand, and made Shuaifeng's professional product quality and service quality more deeply rooted in people's hearts. At the event site, some did not even before. Consumers who know what the integrated stove is, have a clear understanding of the core technical parameters of Shuaifeng 99.96% soot rate and 98.91% grease separation.
Terminal building momentum, channel morale
As mentioned above, in the case of integrated stoves and even the entire kitchen power market slowdown, Shuaifeng is investing in resources to promote resources from the terminal, and the boosting effect on channel morale is immeasurable.
'Others see the situation is not good, reduce the budget of the activity or simply stop the activity budget', but Shuaifeng is high-profile action when everyone is hoarse, and the effect, especially the promotion and promotion, is bound to be more significant.
First of all, the counter-market investment means that Shuaifeng's deep strength accumulates and reinforces the confidence of the kitchen. Secondly, the activities face the consumers, looking for old users and ways to guide new customers, and directly provide fire support for the channels.
An industry insider who does not want to be named believes that 'annual investment and death every year' has always been one of the problems that plague the integrated stove industry. To solve such problems, companies are required to abandon the inherent short-sighted strategy and turn their ideas to how to improve. Brand image, how to open terminal terminal for dealers, how to improve the quality of dealers' business. In this sense, Shuaifeng has undoubtedly set an example for the industry.