On September 13th, Apple released three iPhones today: iPhone XR with 6.1-inch LCD screen, iPhone Xs with 5.8-inch and iPhone XS Max with 6.5-inch large screen. The three new iPhones are Liu Haiping.
iPhone XS/XS Max - performance configuration almost identical to dual card size
iPhone XS/XS Max adopts 5.8-inch/6.5-inch Super Retina OLED screen, supports HDR10 viewing, and is fully upgraded to IP68 waterproof and dustproof standard. It can be waterproofed for 30 minutes under 2 meters deep and has a pixel density of 458ppi. 3D Touch and faster Face ID.
In terms of design, the new generation iPhone XS series is no different from the previous generation iPhone X. It is still the standard Liu Haiping design. The two new models of the iPhone XS series are almost completely different except for the screen size. Consistent, oh no, in addition to the dual card option.
In terms of hardware configuration, iPhone XS/XS Max is equipped with A12 bionic chip. Apple introduced that the chip is Apple's first 7nm process chip, which contains a 6-core 64-bit CPU, a 4-core GPU, and an 8-core. Machine learning processing engine Neural Engine. It is reported that A12 biochip is 50% faster than A11, A11 nerve engine runs 600 billion times per second, A12 can be 5 trillion times per second, all of which are independently developed by Apple.
Thanks to the strength of the A12 bionic chip, the iPhone XS/XS Max has made great progress in taking pictures. Apple's official website said that intelligent HDR - using a variety of technologies, such as more sensitive photosensitive elements, enhanced image signal processor And advanced algorithms to make the highlights and shadows in the photos richer; out-of-focus imaging and depth-of-field control - the iPhone XS has a finer out-of-focus imaging effect (ie, background blur) that makes people look stunning. Specifically, The 12 megapixel wide-angle camera + 12 megapixel lens is equipped with OIS optical image stabilization. The wide-angle lens is F1.8 large aperture, the other lens is F2.4 aperture, and the front camera uses 7 megapixel camera; Apple The camera's Smart HDR function is further optimized. Regarding the camera, based on the A12 chip, the iPhone XS series has a four-microphone design that supports 4K shooting. The extended dynamic range is suitable for video shooting up to 30 fps. Supports stereo recording and enables A higher resolution stereo playback. On the capacity storage, the storage space of both iPhones is increased to 64GB, 256GB and 512GB.
In terms of battery life, the iPhone XS is 30 minutes longer than the iPhone X, and the iPhone XS Max is one and a half hours longer than the iPhone X. It is worth noting that the iPhone is dual-card dual-standby for the first time on the XS Max. Among them, the Chinese market is a dual SIM card. The global market is a SIM card with an eSIM card, and the iPhone XS does not support the dual card function. In general, this is a very good news for domestic users. After all, dual card dual standby is a comparison in the Chinese market. A wide range of needs, most Android phones currently have this feature.
Who is the iPhone XR that is both 'cost-effective'?
In addition to the iPhone XS/XS Max, Apple also released a 'cheap version' full-screen phone iPhone XR, which also supports dual SIM card dual card dual standby, this model uses aluminum frame, black, white, gold, Yellow, blue, red six colors. The front is a 6.1-inch Liquid Retina LCD screen, which is called 'liquid retina screen' by Apple. It is obvious that the screen border of iPhone XR is much wider than Xs and Xs Max. At the same time, the resolution is reduced to 1792x828 326ppi. In addition, iPhone XR also canceled 3D Touch.
In terms of configuration, the iPhone XR and iPhone XS use the same chip (7nm A12), 12 million upgraded cmos single shot, able to capture the background image effect, and also equipped with intelligent HDR imaging.
Storage, iPhone XR capacity is slightly lower than iPhone XS/XS Max, 64GB, 128GB and 256GB. Some media said that iPhone XR is the ultimate upgrade version of iPhone 8, also said that iPhone XR is released for Make up for the iPhone X that will be discontinued.
Yes, no mistakes, unfortunately, while adding three new iPhones, Apple also announced that it will reduce several old iPhones, including the flagship iPhone X and the small screen iPhone SE. Apple said the company will also Continue to offer iPhone 7 and iPhone 8 as well as 7 Plus and 8 Plus, which are aimed at consumers who want to enter the Apple ecosystem at a lower price.
The release of the new mobile phone marks the end of some old mobile phones. It is understandable that the iPhone X, which was launched as Apple's flagship smartphone in 2017, is also inconspicuous when it does not supply the list. Apple CEO Tim Cook The 2018 version of the new iPhone 'has taken the iPhone X innovation a step further, making these innovations more accessible to people.' So it means the new three iPhones, with most of the main features of the iPhone X, So the iPhone X is superfluous? Some netizens replied, 'Apple: I really can't explain to you the difference between iPhone X and the new iPhone XS, so I removed it from the official.'
The price of 'snap' is touching the heart. A 'kidney' is not enough.
Finally, let's talk about the 'striking' price. The iPhone XS/XS Max is available for pre-order on September 14th and will be available on September 21st. Available in gold, silver and deep gray. , iPhone XS 64GB price 8699 yuan, 256GB price 10099 yuan, 512GB price 11899 yuan; iPhone XS Max (support dual card dual standby) 64GB price 9599 yuan, 256GB price 10999 yuan, 512GB price 12799 yuan. iPhone XR is relatively cheaper, but it is really a little bit. The iPhone XR 64GB that supports dual card dual standby is priced at 6499 yuan, the price of 128GB is 6999 yuan, and the price of 256GB is 7899 yuan. So, iPhone The XR series price is comparable to Samsung Note 9, which was madly squandered after the release last month.
After Apple's press conference, at 3 am, Huawei's consumer business CEO Yu Chengdong sent Weibo to say "stable, we will see you in London on October 16th", suggesting the strong confidence of Huawei's Mate 20 series in the face of the new iPhone. This netizen has expressed support, 'Huawei is really stable this time', 'Photo and life, Huawei won', 'Look at 980 hang A12'.
Zhao Ming, president of glory, also expressed his views on the new iPhone in the morning: Accidents, including prices! More and more mediocre, the industry needs bold innovation.
A series of 'Sao operations' on the price of Apple's new iPhone, some netizens ridiculed, 'iPhone XS Max is too difficult to buy, every time the payment shows the balance is insufficient, mad at me'; also generally netizens said, ' After reading the price, I feel that my 6s is not so card, leave!"
In recent years, the communication equipment market, including smart phones, has experienced a period of rapid growth. Under such a background, the sales of Apple's iPhone have also been affected. In 2017, Apple's annual sales volume was 215.8 million units, compared with 2.154 in 2016. The billion is almost flat, far less than the 231.5 million in 2015. The market share has also dropped from 16.1% in 2015 to 14.7% in 2017. From Apple's earnings data in the past few quarters, it can be seen that iPhone sales are almost always Flat or slightly increased. So when sales are not going up, we see Apple starting to increase the price of the product. At the end of 2017, it launched the most expensive flagship model iPhone X for $1,000 (starting at $999). This time, the price of the top flagship has been raised to $1,99. In this regard, the author can only say that he has confirmed his eyes and is a person who cannot afford it.