Recently, the '2018 China Dishwasher Industry Summit Forum' was held in Beijing. According to the market statistics revealed by the forum, the number of brands in the dishwasher market in China has increased significantly year-to-date, along with the dishwasher products. Online and offline stores are dazzling, and many manufacturers are also full of confidence in their prospects. However, a recent comparison test by the Guangdong Provincial Consumer Council has shown that the performance of well-known brands of dishwashers may not be as good as it is advertised. According to a survey conducted by Nanfang Daily, consumers’ demand for dishwashers is not as big as the market expects.
The dishwasher market refers to the billions of dollars?
According to the statistics released on the '2018 China Dishwasher Industry Summit Forum', from January to July 2018, the number of brands in the overall dishwasher market increased to 73, with 31 new brands added.
Behind the influx of many brands is the digital growth of the dishwasher market. According to market research institute Yikang measured data, from January to July 2018, China's dishwasher market retail volume was 651,000 units, a year-on-year increase. 34.3%; retail sales amounted to 2.85 billion yuan, a year-on-year increase of 37.3%, still maintaining a good growth trend.
The total data of Omni Cloud (AVC) omnichannel shows that the retail sales of the dishwasher market in 2017 was 4.4 billion yuan, up 129.2% year-on-year; in the first half of 2018, the retail sales of the dishwasher market reached 2.4 billion yuan. Year-on-year growth of 38.2%.
Although the kitchen appliance industry encountered Waterloo in the first half of 2018, the emerging kitchen appliances are no longer as beautiful as before. However, during the visit, many companies still told the Nanfang Daily reporter that the retail volume of the dishwasher market since 2018 was compared. The growth rate in the same period last year showed a narrowing trend, but it still belongs to the whole kitchen electric industry. 'The market prospect is still very good, dishwasher will replace the disinfection cabinet into the kitchen electricity market, and the future is expected to exceed the scale of the 100 billion market. . '
According to the data of market research institutions, the current size of the dishwasher market is about 6 billion yuan for the whole year, and there is a big distance from the scale of 10 billion. To achieve the goal of 100 billion yuan, even according to the annual average growth of 50. % calculation, it takes about 7-8 years.
The rule of the market is that with the growth of the market scale and the increasing volume, it will be difficult to ensure an annual growth rate of 50%. Currently, there are no products that can be used in 7-8 years. Can maintain a growth rate of more than 50%.
Amplified consumer demand?
'Consumers are gradually realizing that machine washing is healthier than hand washing. ' 'With the arrival of consumption upgrades, more consumers will be willing to use the time of washing dishes for other things. ' During the visit, many business people They are so optimistic to the Nanfang Daily reporter.
So, from the consumer side, what kind of product is the dishwasher? What is their interest?
Miss Xu used the dishwasher a few years ago. She told reporters that it used to be used now, but it doesn’t work anymore. I don’t think there are many people using dishwashers around now. 'I’m always worried about detergent residue, and some After the dish leaves in the dishwasher, it may still be there. You have to lick it. It is better to wash it yourself at the beginning.
Mr. Peng, who also used the dishwasher, believes that many young people do not cook at home now. If the dishwasher is large, the usage rate is low and it takes up space.
'Dishwasher can be washed and disinfected, saves a place to disinfect the cupboard, it is good. 'Ms. Chen holds a different point of view.
Reporters in the online community to find consumers' views on dishwasher products found that for such products, consumers' debates are still fierce. Some consumers who use the habit of using dishwashers mainly focus on liberating their hands and letting them eat. After that, there is no need to worry about washing dishes. However, some common problems have indeed plagued many consumers, and many people have no good feelings about it.
To sum up, the main problems are as follows: First, doubts about the degree of washing and specifications of the dishwasher; secondly, 'small size dishwasher is not convenient to wash, large size dishwashers occupy the place's troubles; third is 'Before putting it in, some residue should be cleaned up. After cleaning the residue, it will be almost cleaned. It will take another time to use the dishwasher.'
From this point of view, how to treat the dishwasher product, in the eyes of consumers and in the eyes of the business, can be said to be quite different. In fact, relevant data shows that the popularity of Chinese dishwashers is only 3%.
How should consumers choose?
So, what should you think about when choosing a purchase? In fact, many consumers will think of a few basic questions when purchasing a dishwasher: Can the dishwasher clean the utensils? Does the dishwasher consume a lot of water? Is the noise loud?
For this, professionals told reporters that most of the current dishwashers can wash dishes, and the water consumption of the dishwasher is much less than that of the washing machine. The power consumption is exactly between the drum washing machine and the washing machine. The quietness is also much lower than the washing machine (dehydration state), mixer, hair dryer.
For the current problem of dishwasher products, home appliance analyst Liu Buchen said frankly that there are still many problems that cannot be ignored in the development of the dishwasher market. The main problem is that users who have already bought dishwashers, The utilization rate is not high, and even unused for a long time, indicating that there is still a certain gap between the dishwasher products and the usage habits of Chinese consumers, and it is necessary to carry out a more thorough localization of the dishwasher market.
Industry observer Liang Zhenpeng suggested that the general experience of many consumer desktop dishwashers is relatively poor. Users should install them in the initial renovation stage of the rough house, and reserve the dishwasher space when decorating.
At the same time, it is worth noting that some consumers who purchase dishwashers think that they no longer need to buy a disinfection cabinet. This is actually a misunderstanding. On the one hand, because of the material and structure, the temperature of the dishwasher is usually 70 ° C to 80 ° C, can not meet the national requirements of 100 ° C disinfection standards; on the other hand, because the dishwasher washing process itself has a long time, the time allocated to the disinfection process is limited, this time can not be achieved like a disinfection cabinet Such a disinfection effect.
All in all, the purchase of a dishwasher, not because it is not a household appliance, impulse consumption, in order to prevent the vacant after the purchase of the dishwasher, or occupy a small kitchen space, consumers should do more research before buying, Including buying big or buying small, what type to buy. After all, from the trials, it is not expensive is good, obsessed with brands or star products, it is even more undesirable.