Water purifiers have a history of more than 20 years | Why is the penetration rate less than 7%?

With the rapid development of the economy, people's requirements for quality of life have gradually increased, and the emphasis on health has gradually increased. Water purifiers have originated in foreign countries and have been in the domestic market for more than 20 years. However, the current water purifier penetration rate is still Less than 7%, the future penetration rate will exceed 70%. What is the current status and prospects of the Chinese water purifier market?

First, the strength of domestic and foreign manufacturers is very different, lacking core technology vendors

There are many domestic manufacturers, the overall scale is not large, the ball is much more, the fish and the dragon are mixed, the illegal propaganda means, disturbing the people and the market. Many manufacturers have no breakthrough in technology, no matter the filtering technology or sales skills are different, they can not solve the dealer. And the real problem that users are most worried about. The market position of household water purifiers, many manufacturers constantly change agents for their own interests, and even a multi-agent system in a region. Due to lack of attention to the market, there is no professional training team to guide agents. Work. The policy of blockade makes the following people both helpless and resentful, so that they have no confidence to develop the market.

Second, the dealership is small in scale and lacks operational capacity.

In the market situation of water purifiers, dealers are a force to be reckoned with. However, dealers lack vitality and endurance. They are eager to make achievements in the business field, and dare not invest too much money and energy. They will not Summarize the experience in the sales process, and do not know how to use it flexibly. At present, most of the water purifier dealers lack market operation ability, manufacturers must pay close attention to the improvement of dealer marketing ability.

Third, the awareness of end-users is increasing rapidly, but consumption is mostly blind consumption.

Nowadays, with the rapid development of network information, the seriousness and urgency of water pollution have been quickly transmitted to each of us. However, due to the lack of understanding of local water quality and the filtration principle and filter materials of water purifiers, consumers seem to only purchase Expensive water purifier, or blindly believe that the water purifier is the same, only buy low-end prices. Consumption is highly differentiated.