According to Zhongyikang statistics, in 2016, 2017, the dishwasher market has grown by more than 100% for two consecutive years. In 2017, the retail scale was close to one million units, and the growth rate was very amazing. Although the impact of real estate in 2018 lowered the kitchen and bathroom products. The growth rate of the dishwasher is slightly narrower than that of previous years, but it still maintains a growth rate of around 40%. Compared with offline, the online growth rate exceeds 55%.
According to online sales of Jingdong dishwashers in 2018, Siemens' online sales accounted for nearly half of the total, and the US share continued to increase. Fangtai ranked third, and the top five brands accounted for 92% of the overall market share. The presentation is highly centralized. ' Ye Bo, general manager of the kitchen and bathroom sales department of Jingdong Household Appliances Division, said at the 2018 China Dishwashing Industry Summit Forum that up to now, the top three of the 2018 Jingdong platform dishwasher brand search hot word list respectively It is Siemens, Midea, Fangtai, and Haier, Panasonic, Jiuyang, etc. are also very concerned by consumers. The dishwasher industry has a tendency to concentrate on the head brand.
The data shows that from January to July 2018, the number of brands in the overall dishwasher market increased to 73, 31 new brands; the number of dishwasher models increased to 358, an increase of 127 models, participants continued to climb, Concentration decline, industry vitality is enhanced, and more importantly, the competition pattern of the entire industry brand continues to differentiate. In the face of this game around brand, technology, product and marketing, who can better adapt to the needs of Chinese families? Who Can it set off the banner of the industry's wind-makers to lead the industry? In this regard, Siemens, which has already laid out the dishwasher market, Fang Taihe has stepped out of its own path and pushed the dishwasher industry to a good direction.
Siemens is one of the earliest manufacturers of dishwashers in the world. For 70 years, it has focused on household dishwasher equipment and is the initiator and formulator of European standards. As a foreign-owned home appliance brand that entered the Chinese dishwasher market earlier, Siemens Home Appliances has always insisted. The 'consumer-centric' development strategy has continued to deepen the domestic dishwasher market and developed a variety of dishwasher products suitable for Chinese households to meet the increasingly high quality of life needs of Chinese consumers.
The Siemens SJ636X04JC dishwasher, which won the '2018 Chinese dishwasher industry worthy of purchase model', perfectly integrates the Chinese family's eating habits and kitchen features, equipped with 5D intelligent clean technology, from water quality optimization, water temperature regulation, water pressure control, and more. Angle spray coverage to intelligent multi-drying, all-round cleansing of all corners of the tableware. Even hard-to-clean range hood filters, oil tanks, stove racks can be safely handed over to the dishwasher for disposal.
White Power Giant has done a lot of work on dishwasher layout in recent years. It has very strong manufacturing capabilities, considering the factors such as the number of Chinese family, cooking frequency, dish taste, tableware type, kitchen environment and other factors. Insights, system optimization and upgrades in terms of installation size, bowl design, washing system, etc., to create dishwasher products that are more in line with Chinese kitchen and Chinese consumers' dining habits. It is reported that up to now, Midea dishwashers have accumulated inventions. 975 patents, dedicated to providing Chinese households with 'useful Chinese-style dishwashers', while truly solving the pain points of Chinese kitchen washing, but also empowering the rise of China's dishwasher industry and consumer market.
Recently, the United States' new washing and drying integrated dishwasher X4 has attracted much attention. It has made technical innovations and breakthroughs in installation, washing, efficiency, drying, storage and intelligence. It successfully won the '2018 Chinese dishwashing Innovative model on the machine line' Grand Prize. In the intelligent interconnection, it realizes 24-hour intelligent reservation, one-key intelligent washing and many other intelligent control functions. Innovative use of hot air drying 3.0 system, through 72 hours of internal and external air circulation drying and storage Maintaining temperature, to achieve the effect of eliminating bacteria, always prevent the tableware from getting moldy and returning to the tide, leading the Chinese kitchen into the consumption era of the necessary dishwasher.
As the inventor of the sink dishwasher, Fangtai has played a leading role in guiding the industry. Since the launch of the cross-border three-in-one sink dishwasher Q1 for Chinese families in 2015, the Fangtai dishwasher has evolved: Q3, Q6 in 2016, Q5, Q7 in 2017, 'washing machine' in 2018, smart ecological Q8.i new product... In just three years, around the cooking habits of Chinese kitchen, Fang is constantly Achieve self-breakthrough and technological advancement, overcome a number of dishwashing problems, and fully satisfy the needs of different levels of users.
If you want to choose a dishwasher that is more in line with the Chinese home environment, then the sink dishwasher should be the first choice, flexible installation, does not affect the use of the original faucet, does not damage the original kitchen decoration. For example, won the '2018 Chinese wash On-line word-of-mouth model of the dish machine's side JBSD2T-X1S dishwasher fusion dishwashing function, sink function, fruit and vegetable purification function, real space reduction. 70 °C high temperature brushing tableware, sterilization rate up to 99.99%; in order to save energy The waste heat is used for drying to ensure environmental protection while avoiding secondary pollution of tableware. The special fruit and vegetable cleaning function is used to remove more than 90% of the pesticide residues on the surface of fruits and vegetables, and the cleaning of crayfish, shellfish and other seafood is not a problem.
The war in the Chinese dishwasher market has been fully fired. It is not so much that the explosion of the dishwasher market has caught up with a high-speed development of the Internet and a good era of consumption upgrade. It is better to say that it has encountered a number of positive innovations, excellent technology, and understanding of the market. Good company, good brand. As an industry explorer, enterprises should have keen market insight and product research and development capabilities, and as a popularizer in the industry, in addition to the above two points, it should have strong market influence, excellent product strength and The brand power of the people. I believe that under the impetus of leading enterprises in Siemens, Midea and Fangtai, the dishwasher industry will enter a new era of rapid popularization, sustainable and healthy development.