And Qualcomm | 'Broken' | After | NXP Restructuring Executive Team

NXP recently announced that KurtSievers, the company's current executive vice president and general manager of the automotive business unit, will be promoted to the president of NXP Semiconductors, responsible for the company's various lines of business.

Rick Clemmer, CEO of NXP, said: 'The new organizational structure is the result of the natural evolution of the company's strategy. In the future, we will continue to strengthen the secure connected equipment business in the automotive, industrial and Internet of Things sectors, and will participate in the mobile And the infrastructure market in the communications sector. As technology changes accelerate, we need to build edge-to-node platforms and solutions that provide data analytics, machine learning and advanced services, based on the company's key vertical areas. By simplifying the enterprise architecture, we will be able to Better use of our scale advantages, promote cross-organizational collaboration and reduce overhead, all of which help us unlock the company's business growth potential.'

According to NXP’s second-quarter earnings report for 2018, NXP’s revenue for the quarter was $2.29 billion, up 4% year-on-year; HPMS (High Performance Mixed Signal Division) revenue was $2.19 billion, up 5% year-on-year, and continued In the division, the automotive sector’s revenue for the second quarter was $1.008 billion, up 7% year-on-year. The automotive sector accounted for 44% of NXP’s total revenue, and this business grew faster than the company’s total The growth rate of revenue.

The automotive semiconductor business has great potential, especially 5G will be commercially available. As one of the important application scenarios of 5G, the Internet of Vehicles will usher in an outbreak.

ICInsights predicts that from 2016 to 2021, the annual compound growth rate of automotive electronic system product sales will achieve a 5.4% increase, which is the largest increase among the six major terminal system categories. The share of automotive in the global electronic system production for many years It is gradually increasing. It is estimated that by 2021, automotive electronics will account for 9.8% of global electronic system sales.

According to ICInsights, the market research institute's latest release of the world's top 15 semiconductor suppliers in the first half of 2018, NXP ranks 13. NXP has a wide range of products in the fields of automotive electronics, microcontrollers, RF, etc. The world's largest automotive chip manufacturer.

Last week, Lars Reger, senior vice president of NXP Semiconductors and chief technology officer of the automotive electronics division, told the First Financial reporter that on average, the value of semiconductors assembled in each car is about $384. It is expected that in the next 10 to 20 years, this One value will increase by three times, and the driving force mainly comes from in-vehicle applications such as autonomous driving, electric vehicles and in-vehicle infotainment systems.

He pointed out that there are many subversive innovations in the automotive industry. 'Why do many large semiconductor companies go to the automotive industry? There are still many mergers and acquisitions around this theme. There are many large companies that are now entering other markets, and they must find other new fields. To develop business, the car is an important field. 'LarsReger said.

It is the potential of automotive semiconductors. After the mobile phone chip business peaked, Qualcomm hoped to diversify through the acquisition of NXP. But on July 25 this year, Qualcomm officially announced that it would stop acquiring NXP.

For Qualcomm's 'breakup', LarsReger said the impact is limited, and NXP can cover more fields through technical cooperation.

In addition to KurtSievers as president of the company, former NXP executive vice president and general manager of the security and connectivity division Ruediger (Rudy) Stroh will leave NXP on September 30, 2018. NXP Deputy General Counsel and Chief Intellectual Property Officer Jennifer Wuamett will replace GuidoDierick as Executive Vice President and General Counsel of NXP Semiconductors.

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