Recently, there is a popular saying in the industry: selling mobile phones, selling air conditioners, selling computers, selling hair dryers all run to build cars.
Although this is only a paragraph, it does not cover the ambitions of the giants.
There are LeTV's electric sports cars, followed by Apple's self-driving cars, Jingdong's unmanned trucks, Dyson's electric cars, and the participation of people from all walks of life, making the traditional car industry extraordinarily lively. In the past two years, electronics, the Internet and cars Cross-border mergers and acquisitions between industries are also very popular. Ali cooperates with SAIC, Huawei shares in Weimar, Tencent invests in Weilai Automobile, Dong Mingzhu pulls Wang Jianlin to gamble Yinlong, Wuliangye acquires shares of Chery's Kaiyi Motor...
Dong Mingzhu, Ma Huateng, Wang Jianlin, Jia Yueting... Everyone has a 'making a car dream' in his heart, and he is working tirelessly.
However, it can be seen that Apple, Samsung, and Huawei all involve the automotive industry, but the 'hearts' are different. Apple intends to manufacture and autopilot, while Samsung focuses on power batteries, while Huawei is on the Internet.
It is true that new energy vehicles and intelligent networked vehicles are the major trends in the development of the global automotive industry. They attract large enterprises to enter the border with heavy metals. Intelligentization is the next blue ocean for automobile consumption demand, and new automobile companies with Internet genes. It has inherent advantages in the field of intelligence. But we must also see that automobile manufacturing is a high-cost industry with high technology, market, policy thresholds, the need for enterprises to accumulate, long-term investment, and huge Financial support.
At present, some electronic enterprises that cross-border cars are difficult to support the costly car-making business. At the same time, they are still accumulating in supply chain resources, AI intelligence, and Internet operations. For example, there are not many cases in which the capital chain collapses due to the creation of a car. The initial stage of entering a new industry is too large and too scattered, which often causes the company to consume too much in terms of capital and manpower. 4. Recognize the risks of the automobile industry, make long-term investment, prepare funds, and have long-term planning and determination.
Enterprises cross-border cars, let the impulse more than rational. Electronic enterprises do not necessarily have to become mainstream players, can focus on market segmentation, focus on improving user experience, increase highlights and selling points. Electronic enterprises can not blindly participate in vehicle manufacturing, Or it can be used in intelligent electronic equipment and components such as component manufacturing, display, battery, semiconductor chip, and vehicle system, and become an important technical force in the field of smart cars.