On September 10th, under the guidance of China Household Electrical Appliances Association, China National Grid hosted the '2018 China Dishwasher Industry Summit Forum' held in Beijing. From Siemens Home Appliances, Fang Tai, Casa Di, Galanz, Haier, Vantage, Boss, Nine Yang, Midea, Matsushita Electric, Wanjiale, Kangbao and other domestic mainstream dishwasher brands and forum strategic partners Jingdong Appliances, as well as Aoweiyun.com, Zhongyikang Times and other industrial upstream and downstream enterprises, institutions to combing China's dishwashers The current situation and development trend of the market, explore the opportunities and challenges of the further popularization of dishwasher products in the Chinese market. During the forum, the mainstream dishwasher brand enterprises of Jingdong Household Appliances Association jointly launched the “Jingdong Household Appliances Dishwashing Festival”. , 'Dishwashing is justice' dishwasher alliance was also officially established.
In the first half of this year, the overall market of kitchen appliances encountered Waterloo, and the performance of emerging kitchen appliances was not as good as that of 2017, but the growth rate was still much higher than that of traditional kitchen appliances. Among them, dishwashers increased by about 38% year-on-year. The proportion is at the top of the list, bringing infinite vitality and vitality to the entire kitchen appliance industry. It is still a leader among the kitchen appliances industry. The participating companies also expressed their optimism about the future of the dishwasher market, and believe that the dishwasher will replace the disinfection. The cabinet has become the urgent need of the kitchen electricity market, and it is expected to exceed the scale of the 100 billion market in the future.
Wang Lei, vice chairman of the China Household Electrical Appliances Association, pointed out that in recent years, the growth rate of emerging kitchen appliances represented by dishwashers has exceeded 100%, and the dishwasher market is entering a rapid development channel. According to market research institute Zhongyikang calculation data It shows that in the first seven months of this year, the retail volume of China's dishwasher market was 651,000 units, up 34.3% year-on-year; the retail sales amounted to 2.85 billion yuan, up 37.3% year-on-year, still maintaining a good growth trend. Among them, the traditional line The retail sales volume of the channel was 299,000 units, up 15.6% year-on-year, and the retail sales amounted to 1.54 billion yuan, up 24.4% year-on-year; the online channel retail volume was 352,000 units, up 55.9% year-on-year, and retail sales was 1.31 billion yuan, up year-on-year. 56.2%. Avi Cloud (AVC) omnichannel data shows that the retail sales of the dishwasher market in 2017 was 4.4 billion yuan, up 129.2% year-on-year; in the first half of this year, the retail sales of the dishwasher market reached 2.4 billion yuan. , the year-on-year growth of 38.2%. It is expected that the size of the dishwasher market will continue to rise to 6.3 billion yuan in 2018, an increase of 45.1%. The data of Zhongyikang also shows that the number of brands in the overall market of dishwashers in the first seven months of this year increased to 73, 31 new brands; the number of dishwasher models increased to 35 Eight of them, with an increase of 127 models, participants continued to climb, concentration decreased, and industry vitality increased.
'In recent years, regardless of the professional kitchen appliances brand, or other major home appliances brands, and even some Internet brands have gradually entered the dishwasher field. 'The representative of the Vantage dishwasher related person said that while the company is optimistic about this market, It is also widely believed that the dishwasher industry is a trend in the future. Lu Shenghua, editor-in-chief of China National Grid, also believes that it is the prospect of the future development of the Chinese dishwasher market. Since last year, some household appliances that have not yet entered the dishwasher Integrated manufacturers, kitchen appliances, small household appliances companies, and even Internet companies have begun or are preparing to lay out dishwasher products. Foreign brands, Miller, AEG, Toshiba and other dishwasher products have also begun to enter the Chinese market.
As one of the few manufacturers in the Chinese market to provide all kinds of dishwashers, the Bosi dishwasher was officially put into operation in March 2018. The total investment was 700 million yuan and the designed production capacity reached 2 million units. After Vantage began to enter the dishwasher market in 2017, the current products range from built-in dual-use dishwashers designed for the finished kitchens; there are also embedded three-body health washes for users who are ready to decorate. Dishwasher. Galanz, which ranks in the top three of the dishwasher export, has introduced three different types of dishwashers, stand-alone, embedded and simple-mounted, to lock the dishwasher market with differentiated dishwashing needs. Its annual '328 Annual Meeting' is announcing the official launch of the domestic market of dishwashers, opening the Galanz 2018 quality home appliance upgrade. It can be seen that the dishwasher will undoubtedly become a market for all parties in the next few years. The main battlefield of Xinli.
The brand layout of the brand has made the types of dishwashers more diversified. Currently, the dishwasher products on the market include desktop, sink, drawer, embedded, embedded and other types. The data shows that embedded dishwashers account for 35.5% of the online market, and the proportion of offline dishwashers accounts for 47.5%. The data from Jingdong Household Appliances also shows that the proportion of embedded dishwasher sales since 2018 is Last year's 37% increased to 45%, accounting for nearly half of the market share. The sink dishwasher increased from 6% last year to 10%, and the share continued to rise. The proportion of stand-alone, desktop dishwasher products declined.
In terms of capacity, the choice of dishwashers is mainly concentrated in small and medium-capacity products, but the proportion of large-capacity dishwashers is also increasing. The data of Jingdong Household Appliances shows that in 2017, 6 sets of dishwashers, 6 sets, 8- 10 sets, 13 sets, 13 sets or more accounted for 3.3%, 38.6%, 38.4%, 19.0%, 0.7%, to August 2018, 6 sets of dishwashers, 6 sets, 8-10 sets, 13 sets, 13 sets or more accounted for 0.8%, 36.8%, 39.8%, 21.5%, 1.0%.
In terms of price, the sales volume of 2000-4000 products accounted for 67.63%, and the sales volume accounted for 59.8%, which was more acceptable to consumers. From the market point of view, the general manager of the kitchen and bathroom business department of JD. Bo said that in the dishwasher market from January to August 2018, compared with the same period in 2017, the concentration of big cities gradually decreased, and sales in the second and third cities began to exert their strength. Ye Bo said that the dishwasher category continued to maintain rapid growth in Jingdong. In January-August 2018, Jingdong's growth rate reached 58%, and the annual scale is expected to break 1 billion. He also believes that the future purchase of dishwashers will not be simply the dishwasher itself, the overall kitchen will become a dishwasher. Important considerations for purchasing.