With the improvement of policies, consumption and technology upgrades, the OTT market has entered the blue ocean. The re-awake of the living room economy has undoubtedly demonstrated the wireless potential of TV big screens to the industry. According to Orviet statistics, the number of OTT terminals in China in 2017 was 265 million units. , an increase of 24.4% year-on-year, the number of activations was 168 million units, an increase of 30% year-on-year. With the increase in the number of OTT terminal activations, digital TV payment users will decline, and the number of OTT user activations will exceed the number of digital TV payment in 2019; Network (AVC) and CSM network-wide ratings data projection, among all TV users, OTT exclusive daily users accounted for 11%, expected to reach 20% after three years, on-demand users in the on-demand + live broadcast of all users With an annual growth rate of 3%, OTT on-demand advertising will make up for the blind spot of live advertising.
The above data shows that OTT's occupation of the market is the trend of the times. The transformation of traditional radio and television cable is imperative. However, due to historical reasons, the radio and television cable system needs to spend time and cost on independent reform. Manpower and material resources are huge. Get a bonus in the OTT market competition?
Although SVA has also tried DVB+OTT before, but limited by the content operation mechanism, the entire broadcasting and TV industry, including the IPTV industry, is an intrinsic market for content manufacturers. Radio and television are less proactive in cooperating with content parties, and content recommendation There are radio and television 'features', whether it is content level or interactive to a certain extent affect the consumer's activity, there is room for improvement in the UI interface experience. The strategic cooperation between the open network and broadcasting and television will be obvious online OTT color The service brought the traditional radio and television business, reactivated the user activity, brought the consumer's 'quality' leap from the operation mode, and brought the radio and television 'quantity' upgrade from the new OTT advertising business.
The technology system based on the TVOS 2.0 standard is developed by the front-end business operation platform, front-end data analysis platform and terminal software. It can run on mainstream chip platforms, support DVB-C standard, and is compatible with mainstream CA smart cards. With continuous update and customized service capabilities and big data operation capabilities, according to public data, as of the end of 2017, the total number of activations of the Cool Open system reached 31 million.
Cool open system
Taking Jiangsu Cable as an example, the Cool Open Network has built a system that is suitable for both the broadcasting and TV network and the public network. It uses its Internet TV system technology research and development, operation and service resources to jointly develop the Jiangsu cable customization system. Through 3-4 months, the Zhenjiang pilot will be fully upgraded to OTT service. Kukai has a wealth of experience in operating platforms. Radio and TV has channels, and both users share resources, technology, channels, and cool network customization systems. The most advantageous content of China is introduced into this system, and the live broadcast and on-demand broadcasting are perfectly integrated. The content is controlled under the unified platform of broadcasting and television. The system maintenance is handled by the cool open network, based on big data through intelligent recommendation, artificial hotspot Tracking, event planning and other multi-dimensional operating modes reactivate user activity, take advantage of the living room economy, and increase the advertising value of the unit through innovative advertising, thereby increasing the advertising price of the OTT industry and doubling the revenue of the broadcasting and television advertising business.
Cool open and Jiangsu cable 'marriage'
The OTT transformation road of Jiangsu Radio and Television has provided a traceable blueprint for broadcasting and television cable, which can bring many advantages to the broadcasting and television network in compliance with the Internet era. First, it is easy to realize the transformation in line with the market development. Some industry experts pointed out that the whole industry of OTT Last year, the total profit has tripled. This year, it will double, and next year will slow down. The transition time node is imminent. Second, content sharing, broadcasting and broadcasting localization services, programs and cool network quality video content, Education content, online big movies, national comprehensive services combined to build a huge content service system; third, through big data analysis, accurately control user consumption and individual needs, bring consumers a better experience and reactivate user activities Wodu, the upgrade of the broadcasting and TV business and the customer's demand quickly match, the combination of the open network operation and the broadcasting and cable offline service to improve the realization efficiency; Fourth, based on the increase of the user scale, the broadcasting and television cable in the advertising business, application Increase in distribution business and film distribution business, multi-platform integrated advertising and marketing solutions, tap the high-end consumer market, and achieve diversification Income generation.
Cool open system has more scientific data analysis
Cool Open Network gives the traditional quality and cable OTT 'quality' and 'quantity', in line with the development of the Internet era, combined with the advantages of broadcasting and cable and OTT, to bring consumers a better experience based on the illuminating 100 billion OTT market.
