On September 11, 2018, Kobold VB, the world's first vacuum cleaner of the Volcker Group's vacuum cleaner brand, was officially launched in China. It opened the era of a new generation of home health cleaning system with cutting-edge technology from Germany. Kobold VB followed Cobb's consistent deep cleaning performance, as well as dust filter design to avoid pollution emissions, has a strong 80-minute endurance. Fu Weihua China General Manager Cha Sheng and Fowek Global Design Director Jan Delfs personally attended the scene The unveiling of the new product not only deciphers the cutting-edge technology of Koblod VB for Chinese consumers, but also the design concept of Kobold VB's all-round upgrade, bringing new upgrades to the new generation of Chinese consumers who are paying more and more attention to balancing the pace of life and quality of life. product experience.
Kobold VB new product release ceremony
From left to right: Mr. Jan Delfs, Global Design Director of Volk, Mr. Cha Sheng, General Manager of Volk China, and Ms. Zheng Leyi, Sales Director, Volkswagen China
Cobb brand, heritage classic
Cooper is part of the Volvic Group founded in 1883. Since the introduction of the first portable hand-held vacuum cleaner in 1929, Cobb has been the trusted choice of consumers around the world with its German quality. In the 100-year history of the brand In the middle, Coco has won many awards, including the German red dot design, the German PLUSXAWARD innovative product award, the German Stiftung Warentest independent evaluation champion and other honors. In 1996, after the entry of the Soviet market into the Chinese market, the Cobo vacuum cleaner became a blessing. Vickers' synonymous with China has won the trust of many Chinese families for more than 20 years with the reputation of 'Vovik Vacuum Cleaner'.
Speech by Mr. Cha Sheng, General Manager of Volvic China
'Since the brand was founded, Kebao has always been committed to developing more efficient and convenient household cleaning appliances to create a healthy and comfortable home environment. 'Fu Weihua China General Manager Cha Sheng shared, 'The need for household cleaning, There is no national border. With the innovative technology of German quality, people enjoy the fun of cleanliness. This is the original intention of Kebao since its establishment, and it is also the consistent pursuit of Kebao. As a vacuum cleaner brand with nearly 100 years of history, Kebao has never Intermittent technological innovation and product development, and always keep up with market demand. Kobold VB is Cocabo listening to consumers' needs, digging deep into market pain points, and taking advantage of German technology to create the vacuum cleaner innovations that the market needs. . '
VB new product, wireless battery life, free 'net' enjoy
Although the vacuum cleaner brand and products are on the market in China, wireless vacuum cleaners have long been the trend. According to the data of GFK, the world's top five market research companies, as of September 2017, the proportion of China's wireless vacuum cleaners increased by nearly 15% from the same period in 2016. %. The "Analysis Report on the Purchase of Power Grids in the First Half of 2018" issued by CCID Research also pointed out that wireless products are accelerating the replacement of wired products. Compared with horizontal and wired vacuum cleaners, wireless vacuum cleaners are not constrained by power lines, and are simple. Lightweight, and can be used in a variety of scenarios, such as flexible switching, in the busy urban life, has been sought after by many consumers who pursue fast life. However, there are many natural 'short boards' in wireless vacuum cleaner products, and battery life is weak. And the small suction is still a shortcoming of many consumers.
The Kobold VB, which was first launched in China by Coco, is a lightweight, fast and clean wireless vacuum cleaner that meets the needs of the global and Chinese markets. As the first wireless vacuum cleaner from Kobe, Kobold VB continues the classic white. The green color scheme, the elegant and simple design is suitable for various home environments, and has three core selling points:
1, long-lasting battery life
The slim body hides long battery life, and the high-performance lithium-ion battery ensures a long-lasting life of 80 minutes, and the battery life is doubled with a replaceable battery.
2, deep cleaning
Kobold VB continues the strong suction of Cobb's products, giving the product a strong cleaning ability, whether it is for hard floors, carpets or a variety of fabric surfaces with deep cleaning effect.
3, exhaust safety to avoid pollution
What's more, Kobold VB also uses BorateTM filter bag technology. Excellent dust filter performance ensures the safety of exhaust gas, avoids secondary pollution, and protects home cleaning and family health.
Mr. Jan Delfs, Global Design Director of Volkke, shares the design concept of Kobold VB
With the continuous upgrading of the consumption structure, the 80s and 90s have become the backbone of the consumer group. Among them, the young hot mom has become the core consumer group of Coco. For them: 'When you are a mother, you must also adhere to the face value. Can't fall, the quality of life can't be lowered'. And Kobold VB's unconstrained free experience can satisfy their needs in many scenes, no matter the air conditioning in the high place, the dust in the corner, the fines in the carpet can be easily dealt with. Wireless is lighter, lasts longer, more powerful, cleaner and more efficient, German quality is more secure, helping the hot mom to easily deal with a variety of household cleaning problems, have more time and energy, balance life, work, every aspect of the family.
The new listing of Kobold VB wireless vacuum cleaner in China also shows the importance of Cobb in the Chinese market. Future Cobo will also adhere to the strict German quality management system, focusing on technological innovation and product development to create excellent home cleaning. Products, bring more quality and healthy lifestyle to millions of Chinese families.
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