On September 1st, the home appliance company Skyworth released the news, Li Yifeng became the global spokesperson of Skyworth TV. Today, Li Yifeng appeared in a small video, and praised Skyworth, saying that Skyworth OLED TV is the selection of high-end TV.
Video address: http://v.youku.com/v_show/id_XMzgyMDUxNDIyOA==.html
In this short video, Li Yifeng holds a microphone with Skyworth LOGO, saying: 'Chuangwei OLED, the choice of high-end TV! Three black technology: super picture quality, on-the-spot sound, full-time AI.'
Celebrity endorsement is a way to shape brand image, a bridge between brand and consumer, and an important way to enhance brand awareness. Since 1997, Skyworth has hired a star who is consistent with the brand image as a spokesperson for every important development stage. On the occasion of the 30th anniversary of the founding of the company, Skyworth decided to 'invite a "male star" to join the "bringing to the future" in the "30-year-old" and Skyworth "brave transformation". Skyworth was in Guanwei on August 16th. The collection information was collected, and the spokesperson was collected from the whole society. Among the thousands of messages, more than half of the fans voted for Li Yifeng. The fans said that the 31-year-old is very similar to the 30-year-old Skyworth. High value strength pie!'
Li Yifeng's endorsement will make the Skyworth brand more youthful and fashionable in the eyes of consumers, and help to enhance the brand image of Skyworth fashion, technology, and international style.
