The home appliance giant Midea Group started restructuring and became one of the most exciting news in the downturned secondary market on September 10.
On the evening of September 9, Midea Group (000333.SZ) and Little Swan A (000418.SZ) both announced that the two stocks were suspended on September 10 as Midea Group is planning to restructure its assets with the holding subsidiary Little Swan.
Before the suspension, the market value of Midea Group and Little Swan reached 267.065 billion and 29.411 billion respectively, a total of nearly 300 billion.
The announcement did not disclose the details of the restructuring, but revealed the matters related to the asset restructuring held by the board of directors on September 11.
On September 10, the reporter called Midea Group and Little Swan Securities Affairs Department to inquire about the reorganization. Midea Group said that the progress of the project is not convenient to disclose, and the announcement will be subject to the announcement. Little Swan said, 'The specific matters are dominated by the US, not Clearly relevant progress, waiting for further notice and announcement. '
The 21st Century Business Herald reporter learned from several analysts who have long tracked the home appliance industry that the restructuring will be carried out around the integration of the product line. Midea will allocate capacity to the previously acquired overseas brands, and expand and strengthen the washing machine sector.
Little Swan's net profit rose 67 times in ten years
Little Swan was originally a state-owned enterprise, mainly engaged in household washing machines and dryers. It is one of the few manufacturers in the world that can manufacture all kinds of washing machines and dryers at the same time.
Public information shows that at present, Midea Group directly and indirectly holds a 53% stake in Little Swan, which is its controlling shareholder.
For several years, Midea Group has been a shareholder of Little Swan. In business, the two maintain a certain degree of independence. Externally, Little Swan is also the washing machine division of Midea Group.
Unlike the diversified strategy of the United States, more than 90% of Little Swan's revenue comes from washing machine products.
Midea's integration of its Rongshida and Little Swan in 2010 is also intended to make Little Swan a core platform for its washing machine business. After the integration, Midea Group's washing machine manufacturing business is concentrated on Little Swan, but still on the brand. Keep the beautiful 'double brand' strategy with Little Swan.
From the historical performance point of view, since the United States entered the main, Little Swan maintained a good development trend.
In 2008, Little Swan's total operating income was 4.3 billion yuan, and net profit was 25.1 million yuan. In 2017, total operating income reached 21.4 billion yuan and profit was 1.7 billion yuan. Compared with the beginning of the company, Little Swan's revenue increased 4 times. , net profit increased by 67 times.
Before the reorganization of the news, Little Swan's share price has taken off in advance. On September 7, Little Swan closed at 46.5 yuan, an increase of 8.87%.
'At present, the total market value of Little Swan is about 30 billion yuan. If the Little Swan is completely collected, it will cost about 15 billion yuan by market value. The Little Swan 2018 report shows that the company has nearly 13 billion in cash. In the first half of the year, the net profit was 900 million yuan, and the profitability was good. For the United States, it was a fairly profitable transaction. ' On September 10, an analyst tracking the home appliance industry told the 21st Century Business Herald.
Washing machine business faces integration
Putting aside the cost of capital, for this restructuring, many speculations on the outside world fall on the integration of the US business.
From the perspective of the adjustment of the US business unit in recent years, mergers and acquisitions, etc., it may have revealed some clues.
In the past two years, the United States has twice 'operated' on the business unit. First, in 2017, the vacuum cleaner business was independent from the kitchen electric business unit and became a new business unit. In the first half of this year, the United States will wash the kitchen appliance business unit. The three product lines were merged into the water heater business unit, the kitchen and hot water business unit was established, and the original kitchen electric business unit was renamed the microwave and oven business unit.
Some analysts believe that the US Restructuring and Combating Product Division is seeking to change the business from a state of affairs to a unified standard.
Little Swan Company, as the washing machine department of the United States, has a business overlap with the group, which leaves a lot of imagination.
'For example, the Beverly brand of Little Swan is a relatively high-end brand, and the US water heater department will also use it. The restructuring may adjust the company's high-end categories.' The above-mentioned home appliance industry analyst told reporters.
The integration of the washing machine business has almost become the consensus of the industry in this restructuring.
Especially in recent years, the United States' overseas mergers and acquisitions continue, including many washing machine business.
In June 2016, Midea's acquisition of Toshiba's white goods business, Toshiba's home appliance product line is rich, which covers the washing machine products.
In June 2017, Midea acquired an 80% stake in Clivet. At that time, it was analyzed that it would not rule out the possibility of future CME's deployment of other home appliance industries in Europe, such as air conditioners, refrigerators, washing machines and other home appliances.
'As trade frictions between China and the United States intensify, exports from China involve tariffs, and the United States may redistribute regional production capacity and use Toshiba for export operations.' The aforementioned home appliance analyst said.
The financial report shows that the export share of Little Swan is around 20%.
Hongshibin, an observer of the home appliance industry, is very optimistic about this restructuring. On September 10, he told the 21st Century Business Herald: 'The beauty is that small appliances started, the air-conditioning sector has advantages, but the washing machine sector is relatively weak. The medium and high-end products of Little Swan Washing Machine are The market is deeply rooted, and the company's profitability is also very good. By reorganizing and making the washing machine business bigger and bigger, let the US become a three-legged walk and can go further.