On September 8th, the offline activities of the Jingdong xFinish 5th Dishwasher Festival, which was exclusively named by Siemens Home Appliances, was held in Beijing. Jingdong Appliances and Siemens, Midea, Fangtai, Haier, Panasonic, Boss, Vantage, Kangbao, Jiuyang Well-known brands at home and abroad bring more than a dozen of the latest models of dishwashers to get in touch with consumers.
Compared with the past, people's cognition of dishwashing has evolved from a simple 'hand wash' to a mode of 'hand wash' and 'machine wash'. JD.com and the US cooperate in the offline activity space, consumers Fully experience the advanced technology of stand-alone, embedded, desktop dishwasher, including washing, sterilization, drying, softening water, three-dimensional spray and other functions. Through the human-machine PK experience, the on-site consumers learned Hand dishwashing is more likely to breed bacteria during the natural drying process. The spray arm of the dishwasher rotates the high temperature and high pressure water stream 360° continuously on the surface of the tableware, not only the oil and residue quickly fall off, but also the cleaned tableware. It is dried by the dishwasher to reduce the growth of bacteria to a greater extent.
As an emerging category in the kitchen appliance industry, dishwashers have maintained rapid growth in the past two years. Data show that the retail sales of dishwashers in 2016 and 2017 increased by 104.3% and 129.2% respectively, and the dishwasher market is expected to be 2018. The scale will continue to rise to 6.3 billion yuan, up 45.1% year-on-year. After Jingdong Home Appliances sold its first dishwasher in 2011, the total dishwasher sales in 2012 exceeded one million, and the 2015 dishwasher product list The monthly sales exceeded 10 million. On the 11.11 sales in 2016, the sales exceeded 10,000 units. Since the first dishwasher festival was held in 2016, Jingdong Appliances quickly drove the dishwasher to save water and electricity, driven by the tide of consumption upgrade. The concept of 'time is passed on to consumers. During the 618 this year, Jingdong appliance dishwasher sales were four times that of the same period last year.
Compared with the previous four sessions of the JD Dishwasher Festival, it emphasizes the water saving and energy saving of the dishwasher. Compared with the efficient and time-saving, the main concept of the 5th Jingdong Dishwashing Festival is the healthy sterilization function of the dishwasher. Director Zhang Qingling, Biotechnology Analysis and Testing Center of China Household Electrical Appliances Research Institute, the latest test results prove that the sterilization effect of the dishwasher is far more than hand washing: 'We choose the same type of tableware, apply the same amount of E. coli and Staphylococcus aureus pollution Washing and hand washing separately. After washing, use sterile water to recover the amount of bacteria on the tableware. After the machine is washed, the bacteria residue does not exceed 60, but the bacterial residue after washing the dishes is still more than tens of Ten thousand even reach millions. From the inspection results, the sterilization effect of the dishwasher far exceeds the hand wash, which is more healthy and clean.
Although the penetration rate of dishwashers in China has doubled in the past two years, compared with 60% market penetration rate in Europe and the United States, the penetration rate of dishwashers in China has not yet reached 3%. Jingdong Home Appliances Division Ye Bo, general manager of the department said: 'The Chinese dishwasher market has huge development potential and potential. Jingdong Home Appliances will work with industry colleagues to continue to open the 'Dishwasher Festival' twice a year to make more Chinese families more Enjoy the high quality and healthy living brought by the dishwasher at an affordable price.'