On September 3, Rokid, a well-known human-computer interaction technology company in China, released the whole house intelligent voice solution 2.0 at the Shanghai International Smart Home Exhibition.
Compared with the 1.0 program released in March 2018, Rokid's full house intelligent voice solution 2.0 has two main enhancements: First, Rokid's first-class smart home design house such as Feng Zhe, Sheng Bi Ke, Jie Ke, launched a complete The hardware solution. And with Rokid self-developed AI voice chip KAMINO18, the product development cycle is greatly shortened, from design to mass production only takes 30 days. Second, the software can complete the voice control system in as little as 7 days. Docking and getting through. No matter whether it is a real estate agent or a planner, there is no need to configure the operation and maintenance team. All speech recognition, semantic understanding and subsequent update iteration functions will be completed by Rokid in the cloud. Users don't even need to download the Rokid app. In the original system, it is easy to configure the whole house smart device.
'We hope to launch this one-stop solution to save users' minds. On the one hand, we can make a smart home manufacturer have voice capabilities for 7 days, and have their own voice capabilities. On the other hand, let customers at 30 Day to complete their own hardware customization. 'Ark said.
Pre-installed solutions become mainstream. Manufacturers face two major challenges.
With the development of mobile Internet technology, IoT (Internet of Things) smart products have gradually entered the lives of consumers. Many users choose to buy mature products on the market, such as smart speakers with smart sockets, smart appliances, to create a useful Voice-controlled smart home, this is the industry's often-mentioned after-loading market. Although the after-loading market is in the growth stage, it faces high development costs and uneven development of product experience.
Since 2018, major smart home manufacturers have begun to introduce pre-installed smart home solutions. In addition, the policies for real estate hardcover delivery in various provinces and cities have been introduced one after another. The pre-installed market is developing rapidly, and the growth rate far exceeds the after-loading market, which will become a smart home. The mainstream of the market. The voice smart panel is a hardware carrier that can meet the multiple needs of the pre-installed market, such as wall entry, low cost and full house coverage. Only at the Shanghai International Smart Home Exhibition site, dozens of smart phones are being developed. Panel IoT manufacturer.
According to Ark, the strategic product director of Rokid, those who have already focused on smart panel development will still face two huge challenges when exporting complete pre-installed solutions to real estate projects. The first is slow hardware landing, traditional voice. Hardware, at least 4-6 months of development cycle, not only increases the cost, but also increases the project risk. Secondly, after completing the combination of the program and the product, the manufacturer also needs to set up a special team to be responsible for the follow-up. System upgrade and maintenance work can guarantee the user experience. For most solution providers, it is unbearable cost. Therefore, the slow development of voice panel and the difficulty of software operation and maintenance constitute the two major development difficulties that manufacturers are currently facing. .
Rokid's full-box intelligent voice solution 2.0 has fundamentally solved the worries of software vendors such as software and voice panels.
In my opinion, in just half a year, Rokid's upgrade to the whole house intelligent voice solution can be said to show the transformation of R&D strength from 'common fighters' to 'stealth fighters', and it is important that such changes are It is based on the in-depth mining of customer needs.
As we all know, the 'invisible fighter' has two characteristics: 'invisible' and 'faster'. Based on Rokid's goal of the whole house intelligent voice solution is to help more smart home manufacturers to quickly customize the voice solution service. 'Invisible 'And 'fast' is precisely the two-way demand for corporate sentiment and speed of development in this group.
Business model decentralized side by side customer polishing products
On the target customer's positioning problem, why lock the middle-tier customer, Ark said there are two main reasons.
On the one hand, there is a lot of flowers in the smart home market in China. There are too many smart home manufacturers who need intelligent voice solutions for the whole house.
'Rokid's launch of the Whole House Smart Voice Solution 2.0 is also a prediction for the pre-installed or pre-installed market. Under this forecast, there will be a solution for entering the wall or the top of the voice. On this solution, It is backed by the normal demand of the market. In this market, Rokid is not the first one. In fact, many smart home manufacturers have started to do panels very early, including voice solution providers are also doing panels, everyone is now doing panels. The panel is not a final form. We understand that it is a pre-installed market-based voice device, and there will be more and more in the future. But now I think it is still in trial and error, unlike the physical switch, the experience has been polished very well, so It has not been spread to a large area. 'The Ark said.
Therefore, many vendors have found that the experience of voice devices is not particularly good when they cooperate with voice solution providers. In this way, voice solution providers are no longer the choice of excellent partners.
The reason is because the product iteration speed of the whole house intelligent voice solution is very fast. When the product is sold out, it may face the need for upgrade. The voice solution provider is difficult to cooperate with the customer in time. Demand.
'Our Rokid can promise customers that we will work with customers to polish products and provide better service to users. On the one hand, customers are based on the hardware side of smart home, polishing products and engineering from production; Rokid is responsible for the overall voice control experience, and we are very willing to invest. 'The Ark said.
On the other hand, many smart home manufacturers are worried that if they use the BAT solution, they will be integrated into the BAT ecosystem. The overall application and display will be biased towards BAT, thus losing their own ecosystem and characteristics.
'We hope that voice interaction is something that satisfies the needs of all users. It is something that everyone can enjoy, so there should be no border-like things to control or isolate. So, Rokid has always emphasized business. The model is decentralized on the basis of sharing, fully respecting the customer's ecosystem,' said Ark.
Therefore, for a combination of two reasons, there is a large demand behind the voice solution provider and BAT. The customers who are responsible for these needs constitute the customer base that Rokid needs to serve.
At present, based on the whole house intelligent voice solution 2.0, Rokid has cooperated with Sonic to launch an intelligent voice control panel, and cooperated with Sunac China to develop a model of the whole house voice solution.
In the experience room of Shanghai International Smart Home Exhibition, all the smart devices are from the industry partners. Rokid provides a complete solution of software and hardware, but it is stealth, only running in the cloud.
Ark, the head of Rokid Smart Home, said: The smart home industry in the future must be an open and win-win ecosystem. Since its inception in 2014, Rokid has focused on human-computer interaction-related technologies and product development, compared to building one's own Ecology, Rokid is more willing to play the role of technology sharer, serve the partners in the IoT industry, and jointly promote the industry.
With the help of the Rokid program, partners can customize personalized wake-up words and complete one-stop development of hardware and software. All configurations are completed under the own account system. Rokid plays the invisible in the customer's smart home combat echelon. The role of the fighter.
Perhaps at present, Rokid's role is only the 'stealth fighter' of the smart home industry, but the author firmly believes that one day, such a 'stealth fighter' will become a ' stealth champion'.
