Since the 1980s, one of the subordinate county-level cities in Shaoxing, Zhejiang Province, has had a close relationship with kitchen utensils. Starting from supporting and OEM, the reputation of Cangzhou kitchenware industry has risen in China. In 2005, China Hardware The Association of Products officially awarded the honorary title of “China Kitchenware Capital” in Zhangzhou. It has a complete supporting foundation. In 2005, the first side suction and lower row integrated stove was born in Ganzhou. In the past ten years, Chenzhou has become the largest integrated stove industry in China. Base, the city's integrated stove production supporting enterprises more than 100, the output accounted for more than 65% of the country's total output, of which side suction and bottom row integrated stove sales accounted for more than 90% of the country.
The rapid development of industrial clusters is inseparable from the local government, industry associations and industry leaders. In 2015, under the above-mentioned efforts of all three parties, the Luzhou integrated stove industry represented by Yitian and Shuaifeng was in Beijing for the first time. The Diaoyutai State Guesthouse was unveiled in the same year. In the same year, it held an integrated stove trend conference in Shanghai, which pushed the reputation of the integrated stove in Luzhou to the whole country. Thus, the integrated stove replaced the traditional stove, and became the industrial cluster that became the business card of Zhangzhou after the tie.
From the beginning of the matching, to the gathering of the integrated stove industry today, the development track of Cangzhou in the field of kitchenware is not only a micro sample of the development of China's kitchen electric industry, but also a witness to the different stages of development of the Chinese economy – from the seller's market to the buyer's market. Excessive, from factory-led to demand-led transformation, from extensive growth to intensive growth, from simple sales to brand marketing, to the promotion of precision marketing.
If the first decade of the new century is the boundary of 2010, the previous ten years of Cangzhou mainly used local people, then since 2011, Yitian, Shuaifeng became the national standard drafting unit for integrated stoves, the Cangzhou integrated stove has begun Towards the country, the brand has become a priority, and the demand for high-end talents has naturally become the most urgent proposition of the integrated stove industry in Zhangzhou.
More typical is Yitian. In 2013, Yang Guang, who has marketing experience in fast-moving products, lighting, integrated ceilings and other industries, was invited to join Yitian. After the main brand and sales operation, with the support of Chairman Sun Weiyong, Yang Guang, deputy general manager, led Yitian to quickly make a big investment and build a brand development path. Signed Lin Zhiying as the image spokesperson, promoted the development of the integrated stoves in Zhangzhou, actively participated in and promoted the establishment of national standards for integrated stoves, and absorbed a large number of industries. Joining. Yitian's operation ideas, in addition to the golden period of its own development, also promoted the development of the entire integrated stove industry. During this period, mainstream enterprises in the same city also ushered in the joining of mainstream talents, brands, Quality, corporate image has been rapidly improved.
Yang Guang hosted the 2018 annual meeting of Zhejiang Gas Appliances and Kitchen Electrical Industry Association on September 6.
'The development of the enterprise will ultimately depend on people to achieve it'. An industry insider who asked not to be named told the reporter, 'At present, almost all enterprises in Cangzhou have established a talent pool, but high-end marketing and technical talents are still scarce. '. 'This aspect is related to the less convenient traffic conditions in Zhangzhou, and on the other hand, it is related to the insufficient use mechanism and the guarantee training mechanism of traditional private enterprises in Zhangzhou. The above-mentioned people stressed that 'the more the industry is progressing, the more the enterprise It is development, and the demand for high-end talents is becoming more urgent. In fact, this is the founder of the United States, He Xiangjian’s '60s with the North, 70's with the Shunde, the 80s with the Cantonese, the 1990s with the Chinese In the new century, the world’s people’s vision is in the same line.
'The development of integrated stoves in Ganzhou is very fast, and the future prospects of the integrated stove industry are also worth looking forward to.' After nearly five years of service for the deputy general manager of Yitian, Yang Guang, who successfully completed his career planning, will start soon. His own new journey, 'integrated stove is a very promising industry, and needs excellent talents from all walks of life', Yang Guang stressed.
