Xiaomi mobile phone has achieved great achievements in the domestic market due to its unique concept, affordable price and strong hardware. In addition to the domestic market, Xiaomi has made a good reputation in the past few years, going south to India and west to Europe. The brand of Xiaomi mobile phone has been completely launched around the world.
Recently, Xiaomi has reached a global licensing agreement with NTT Docomo, Japan's largest mobile operator. The agreement covers NTT's standard necessary wireless patents. Does this mean that Xiaomi is about to enter the Japanese market?
In fact, before the relevant media had conducted an in-depth investigation of the Japanese mobile phone market, and from the analysis of data, the Japanese mobile phone market is indeed a potential stock for Xiaomi mobile phone.
Unlike the South Korean Samsung, which is next door, there are two types of consumers in the Japanese mobile phone market. One type of consumers is more dependent on local brands. Some users even use Nissan's flip-top slider phones. Of course, With the popularity of smartphones, the number of users in this part is also decreasing. While other users accept the product of smart phones, they are limited to Apple's iPhone. Users who use Android phones are relatively rare.
It is not difficult to find out carefully. At this point, the Japanese mobile phone market seems to be a bit like the early Chinese mobile phone market. At such an opportunity, Xiaomi’s decision to enter the Japanese market seems to be quite correct.
The second correct decision made by Xiaomi in entering the Japanese market was to sign a wireless patent licensing agreement with NTT. Once, many domestic mobile phone manufacturers rushed to the overseas market, due to patent lawsuits. In 2014, Xiaomi was The Indian market was the first to hit, Ericsson sued Xiaomi mobile phone for infringing its important patents, which directly led to the forced suspension of mobile phone business in Xiaomi India.
The lack of patents will not only attract litigation, but also limit its product positioning in overseas markets. High-end flagship machines need a complete supply chain and a large number of technical patents, and the lack of these patents will mean that domestic manufacturers can only eat the low-end market. Cake.
Xiaomi has made efforts in the field of mobile phone patents last year. First, it signed a purchase agreement with Nokia for up to 2,404 overseas technology patents. Subsequently, it signed several patent agreements with Qualcomm. These technology patents will become the most powerful for Xiaomi to compete in overseas markets. 'Moat', 'frigate'.
After signing a patent licensing agreement with Japan's largest telecommunications company NTT, Japan's intellectual property general manager Tadanobu Ando issued a statement saying: 'Xiami recognizes the value of NTT cellular wireless standard essential patents, and its intellectual property team is very professional. , Respect NTT's continued investment in innovation.'
It can be seen in Japan in the early to enter the Japanese market has not had time early is so sentimental door to go abroad, they have grown into a mature big business, but also thinking more clearly, I believe the impact of millet phone overseas markets again, will It has made remarkable record.
